All businesses rely on a loyal customer base. However, cultivating a strong customer base is particularly important for a relatively small business. One way to attract more leads (who, ideally, will become customers!) when running a small business is to…
AB testing, or split testing, is an effective way to optimize video marketing. By creating two versions of your video and testing them against each other, you can determine which one resonates more with viewers and drives better results. A/B…
Video marketing is a powerful tool for driving conversions and engagement on your website or social media. Adding an effective Call To Action (CTA) to the end of your video can help ensure that users are actively engaging with the content you’ve…
It doesn’t matter what your industry is—it’s clear that video should play an important role in your marketing strategy. Research confirms that video content drives more audience engagement than many other types of content. By producing and releasing strong videos through your…
Regardless of what types of products you sell or what types of services you offer, a strong video marketing strategy can likely play a major role in your brand’s success in the digital age. However, it’s important to understand that not all…
It might seem daunting to create content and edit a video to make it look professional and engaging. But I’ll let you in on a little secret! If you are working with the right software, software that is simple and…
It’s that time of year again! Credit cards are out, businesses are preparing, and shopping centers are not going to know what hit them. Black Friday is the day that most people look forward to all year long! With huge…
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