Video continues to play an increasingly important role in the marketing campaigns of businesses and brands across a range of niches and industries. Whether promoting a small business or managing marketing at a significant enterprise, you should prioritize generating and…
Category:Video Marketing
Everything you need to know about Video marketing for your business
All businesses rely on a loyal customer base. However, cultivating a strong customer base is particularly important for a relatively small business. One way to attract more leads (who, ideally, will become customers!) when running a small business is to…
Social media videos should play a significant role in your marketing strategy. According to research, online video content yields a higher rate of engagement than other forms of content. It’s also been shown that social media video content is shared…
Whether you run a one-person operation or a thriving enterprise, cultivating a unique personal brand is essential. This is true regardless of your industry. Your personal brand allows you to forge a connection with your audience (while also providing your…
There is no shortage of video content on the internet. Statistics indicate that on YouTube alone, users upload 500 hours of video content every minute. Video content should play a critical role in your approach to marketing. However, because there’s plenty of competition,…
There’s no denying it: As a marketer, no matter the industry, creating video content should be among your top priorities. Per the latest research, 91% of businesses already practice video marketing to some extent. You should do the same. Just keep in…