How we came to create the best presentation software on the planet…(The secret origin)
1.) super professional tools like Adobe’s Flash for which I would need another university degree before I could use it (also not exactly the smallest price tag at $699) , and
2.) gimmicky tools like extranormal or animoto which did not cater for my awesome-presentation-needs.
My conclusion was that I would have to return to my underwhelming PowerPoint slides with their awkward transitions and poor visuals (after all PowerPoint does what it does! And it does it pretty well! )
Nothing out there satisfied my awesome-presentation-needs
Once I was convinced that there is nothing out there that satisfies my “awesome presentation software need”, I filed this dream software in the someone-will-surely-launch-
In my disappointment: I filed this dream presentation tool in the someone-will-surely-launch-
I didn’t give this another thought until I was sitting in a Caffee with my friend Daniel a few months later. He was asking my advise on a new project he had just launched with one of Israel’s top animators: They had entered into a partnership to set up an animation studio a’la epipheostudios for a somewhat lower price tag…. Daniel would provide the business expertise while Oren would provide the production and animation talent.
I strongly advised against the animation studio model on account of it’s difficulty to scale and heavy time overheads: animating every scene is extremely time intensive labor and does not really scale easily. However, I saw an opportunity to put together the core of a team that could create my someone-will-surely-launch-
The minute the words left my mouth Danny’s eyes lit up… from that moment we have moved at a breakneck pace.
My only condition to my co-founder was: Our software must address all the frustrations that people have with Power Point and Keynote, even if that means limiting much of the functionality in exchange for usability and design.
The PowToon Mission: Address all the frustrations that people have with Power Point and Keynote and add animation and killer design
We defined our mission as: PowToon will create the world’s most minimalist, user friendly and intuitive presentation software that allows someone with no technical or design skills to create engaging professional “look and feel” animated presentations.
Our aim is to establish a new presentation category called “PowToon” – a combination of presentation and animated cartoon – as the industry standard for evolved (animated) presentations.
Our greater vision is to effect the way people communicate in a profound way: “If a picture speaks a thousand words, an animation conveys an idea.”
In the next series of post we will outline how the hard work of turning an idea into reality began… please stay tuned and LIKE.
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