When we first met Clarissa Ngo — a brilliant, bubbly L.A. tutor educating international students (and getting them into top universities along the way) — our marketing team knew we had met someone very special. Clarissa’s students are helping the…
Tag:Video Marketing
It’s safe to say that most B2B companies want to run successful video marketing campaigns. And the most successful companies tell stories in B2B video marketing. Why? Because stories tug on people’s heartstrings, encourage people to move or act, and…
For some marketers, creating a video can be a taxing experience. While some savvy marketers have found an easy way to make videos fast, all marketers know they need to create content for multiple channels. It’s their only hope of…
Are you under the impression that learning how to make marketing videos for your business will take hours of course lectures and thousands of dollars? While it’s true that business video marketing production can take weeks to complete if you…
Any marketer knows that toward the end of that marketing funnel, they’ll need to drive home business using real and inspiring customer testimonials. Testimonials, and especially video testimonials, allow prospective buyers to hear others — just like them — tell…
Is it really worth it to use video to rock thought leadership? All executives know that they need a strong personal brand to help give a personal spin on the thought leadership they offer to their industries. But with so…
When marketers work for giants like Nike, Walmart, or Apple — finding ways to amplify brand awareness is the least of their worries. Heck, those guys could make a video commercial full of generic stock footage, slap their logo to…
