{"id":2546,"date":"2013-05-26T11:31:39","date_gmt":"2013-05-26T11:31:39","guid":{"rendered":"http:\/\/www.powtoon.com\/blog\/?page_id=2546"},"modified":"2020-08-28T00:09:13","modified_gmt":"2020-08-27T22:09:13","slug":"the-call-to-action","status":"publish","type":"page","link":"https:\/\/www.powtoon.com\/blog\/russ-explains\/the-call-to-action\/","title":{"rendered":"The Call To Action"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" alt=\"PowToon - Free PowerPoint alternative\" src=\"http:\/\/d39i6hsgi8vxmf.cloudfront.net\/images\/24862\/russ-EXPLAINS-LOGO2.jpg\" width=\"121\" height=\"121\">Russ explains how to transform viewers into buyers! \u200b  <\/strong><a title=\"Tweetme\" href=\"http:\/\/clicktotweet.com\/HipCl\" target=\"_blank\" rel=\"noopener noreferrer\">Tweet this<\/a><\/p>\n<p>So you want to make an animated video for your site. \u200b  Perhaps you want to explain what your product does or why you&#8217;r company is so great. But what about getting the viewer to take the next step? If you want the viewer to click on a link, buy, subscribe or comment, you need a call to action. \u200b  In this short explainer clip Russ explains what different types of call to action you can use in your animated video.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/mxg9qeKWdMg?rel=0\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p><strong>\u200b  Watch the next episode: \u200b  <a title=\"text\" href=\"http:\/\/www.powtoon.com\/blog\/russ-explains\/the-perfect-text\/\">The perfect text<\/a>.<br \/>\n<\/strong><\/p>\n<p><a title=\"PowToon\" href=\"http:\/\/www.powtoon.com\">Get your free PowToon account<\/a><\/p>\n<p><a title=\"Russ\" href=\"http:\/\/www.powtoon.com\/blog\/russ-explains\/\">See a list of all episodes<\/a><\/p>\n<p>&nbsp;<\/p>\n<div data-time=\"78.77\"><a title=\"Russlaw\" href=\"http:\/\/russlaw.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Russ Law<\/a>\u200b  designs animated explainer videos for his clients. \u200b<\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Russ explains how to transform viewers into buyers! \u200b Tweet this So you want to make an animated video for your site. \u200b Perhaps you want to explain what your product does or why you&#8217;r company is so great. But&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":20,"featured_media":0,"parent":2158,"menu_order":1,"comment_status":"open","ping_status":"open","template":"","meta":{"inline_featured_image":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"class_list":["post-2546","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Make Your own animated videos and presentations with PowToon<\/title>\n<meta name=\"description\" content=\"In this short explainer clip Russ explains what different types of call to action you can use in your animated video.\" \/>\n<meta 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