{"id":10113,"date":"2018-12-23T12:57:05","date_gmt":"2018-12-23T10:57:05","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=10113"},"modified":"2020-08-27T18:22:45","modified_gmt":"2020-08-27T16:22:45","slug":"2018-video-and-powtoon-everywhere","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/2018-video-and-powtoon-everywhere\/","title":{"rendered":"2018: Video (& Powtoon) EVERYWHERE!"},"content":{"rendered":"Read Time: <\/span> 4<\/span> minutes <\/span><\/span>\n

If you\u2019re anything like me, your head is spinning, because 2018 was an absolute whirlwind. Just to get an idea how fast things are moving these days, and how quickly we forget about major events\u2026 <\/p>\n\n\n\n

Remember that South Korea hosted the winter olympics<\/a>\u2026 THIS YEAR. <\/p>\n\n\n\n

Feels like a decade ago, but it was just February. <\/p>\n\n\n\n

With so much activity overflowing our newsfeeds, I wanted to take a moment to track the growth of video (and Powtoon) this year!<\/p>\n\n\n\n

Video Growth in 2018<\/h2>\n\n\n\n

There\u2019s no denying that online video is growing. It\u2019s not just on every device, but it has a deep impact on our behavior. For instance, 84% of consumers surveyed<\/a> say watching a brand\u2019s video <\/em>convinced them to buy a product or service.<\/p>\n\n\n\n

It\u2019s no wonder that here at Powtoon, we saw our tribe demanding (and creating) more and more videos for advertising and marketing use-cases<\/em>. That\u2019s why we created Powtoon Agency<\/a>, a solution optimized for marketing and content agencies, or freelance creators who can use Powtoon to easily produce numerous professional-looking videos, at a faster pace for their clients.<\/p>\n\n\n\n

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The solution offers special features like 3rd-party resell rights, upload fonts, our new Adobe Photoshop CC extension for Powtoon, collaboration, and advanced animation settings (coming soon!).<\/p>\n\n\n\n

Enterprises Changing How They Communicate<\/h2>\n\n\n\n

It was hard to miss Jeff Bezos\u2019s striking stance<\/a> on the state of the corporate meeting. Earlier this year, he banned slide-deck presentations from all Amazon executive meetings, to be replaced by a multi-page written narrative document, which is expected to be read in silence for the first 30 minutes of any meeting\u2026
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Are you asleep yet?
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We can have nap time, or we can have engaged meetings!<\/figcaption><\/figure>\n\n\n\n

OK, points to Jeff for realizing that in 2018, the same old boring meeting just won\u2019t do. But points off <\/em>for taking a giant step backward. Getting and keeping employees\u2019 attention is all about engaging<\/em> them, not sending them to the corner to read. We knew this trend was taking off when we noticed that over 96% of Fortune 500 companies had at least one Powtoon account. <\/p>\n\n\n\n

This is no surprise! Video is the most engaging, most effective way to share information, and that\u2019s as true for a marketer as it is for an HR director. Enterprise professionals need to get their message across to ensure employee safety and compliance, and to share information vital to the functioning of their organization.
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As more people started creating videos for internal communications at large organizations to fight the boredom and time-wasting that have become the norm, they began to ask for a whole new set of capabilities, like team management and shared media drives. But it wasn\u2019t just tools of convenience that the enterprise set was after.<\/p>\n\n\n\n

Another major trend it was hard to miss in 2018 was a continuing concern around keeping data secure<\/a> (#GDPR+). Whether you run a social media platform, and happen to be called to Congress to answer uncomfortable questions, or you just want to keep your company\u2019s data from prying eyes, the standard, off-the-shelf software setup simply doesn’t cut it. Professionals like this want all the awesomeness cloud software has to offer, with the security guarantees that only an enterprise-level product can provide. <\/p>\n\n\n\n

Add those capabilities to priority support, dedicated company logins, a secure cloud, advanced team management and media sharing, and you\u2019ve got yourself Powtoon Enterprise<\/a>, which we launched in May of 2018 to meet the growing needs of large companies and institutions that want to see security compliance as a major feature of their creative tools.<\/p>\n\n\n\n

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