{"id":10526,"date":"2019-04-04T13:30:34","date_gmt":"2019-04-04T11:30:34","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=10526"},"modified":"2022-03-21T12:49:26","modified_gmt":"2022-03-21T10:49:26","slug":"10-executives-using-video-to-rock-thought-leadership","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/10-executives-using-video-to-rock-thought-leadership\/","title":{"rendered":"10 Executives Who Are Using Video to Rock Thought Leadership"},"content":{"rendered":"Read Time: <\/span> 7<\/span> minutes <\/span><\/span>\n

Is it really worth it to use video to rock thought leadership? All executives know that they need a strong personal brand to help give a personal spin on the thought leadership they offer to their industries. But with so many hats to wear \u2014 meeting investors, managing budgets, and creating a vision and strategy for the future \u2014 it can be hard for C-Suiters to set aside even more<\/em> time to create awesome content.
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Believe me: The payoff for creating original and engaging video content is massive. I compiled this master list of people who are about to inspire your socks off! Across channels, these business pros are using video in their own<\/em> way, and I hope these get you thinking about how to grow your audience with video!
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Let\u2019s meet our incredible video-crushing execs, shall we? <\/p>\n\n\n\n

Mark Kilens \u2014 VP of Content and Community at Drift<\/h2>\n\n\n\n

Pulling people from all corners of the Drift HQ, Mark Kilens<\/a> goes face-to-camera, offering tips on how best to use their conversational marketing tool, company announcements, and sharing new job openings.
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Seemingly unscripted and set to a casual backdrop of employees working in their open space, the videos feel authentic and Mark elevates \u201cco-host\u201d employees as thought leaders. Quick takeaways, company culture, no fuss videos \u2014 check, check, and check!
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Lessons for Execs:<\/strong> Native LinkedIn Upload<\/a> is your friend! Be sure to add captions to your videos though, so that viewers can enjoy your insight both with their sound on and switched<\/g> off. Lastly, people crave authenticity! By offering some face-to-camera time and showing a behind-the-scenes glance at your office, you can invite people into your<\/em> comfort zone.
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