{"id":10828,"date":"2019-05-07T13:31:42","date_gmt":"2019-05-07T11:31:42","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=10828"},"modified":"2025-12-17T16:53:29","modified_gmt":"2025-12-17T14:53:29","slug":"15-best-marketing-video-templates","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/15-best-marketing-video-templates\/","title":{"rendered":"The 15 Best Marketing Video Templates to Put Your Brand on the Map"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Read Time: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes <\/span><\/span>\n<p>This cannot be overstated: Using the best&nbsp;<a href=\"https:\/\/www.powtoon.com\/marketing-home\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing<\/a>&nbsp;video templates will save you time and boost your results. People simply love video, and when it comes to communicating your message and solving customers\u2019 problems, nothing puts gas in the marketing tank like video.<\/p>\n\n\n\n<p>This is true at a basic level, explaining a product or promoting a brand. But video can also serve marketing by spreading the goals, strategy, and successes of your efforts internally. Not only can you use marketing videos to grow a tribe of loyal customers, but you can use them to help build your company\u2019s tribe around growing marketing ROI, brand awareness, and lead generation. In other words, these are the 15 best video templates to put your marketing on the map.<\/p>\n\n\n\n<p>Ready\u2026 Steady\u2026 GO!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Classic Explainer Video Templates \u2014 Marketing Video Powerhouses<\/h2>\n\n\n\n<p>Explainer videos do exactly what they say they do: they explain. That doesn\u2019t mean they list endless bullet points of information. These babies tell a story that your audience will relate to. They provide context for what you\u2019re talking about and explain by showing, not just telling.<\/p>\n\n\n\n<p>The amazing thing about an explainer video template is just how flexible it can be. Change one character, change the visual style or look, add a company logo and brand colors, update the nature of the problem and solution you\u2019re laying out \u2014 do any of these things, and you have an entirely unique explainer video, especially with tools like the <a href=\"http:\/\/www.powtoon.com\/blog\/ai-video-editor\/\">best AI video <\/a><a href=\"https:\/\/www.powtoon.com\/blog\/ai-video-editor\/\">editors<\/a> at your disposal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Following a Character Through an Animated Explainer Video Template<\/h3>\n\n\n\n<p>People learn through stories and characters.&nbsp;Why do we tell the story of the boy who cried wolf? We could just tell our children, \u201cTell the truth,\u201d and we\u2019re done, right? Telling the story of the boy who cried wolf shows the consequences of lying as they rain down on a character that\u2019s very much like your target audience. Incorporating animation can also help bring the character to life and create a stronger emotional connection with the audience. This works for teaching your children life lessons AND for marketing videos.&nbsp;<\/p>\n\n\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/tKaETZZUE2Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.powtoon.com\/html5-studio\/#\/create-powtoon-from-template\/449\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">CLICK HERE TO EDIT THIS TEMPLATE<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fine Tuning Your Explainer Video Characters<\/h3>\n\n\n\n<p>Of course, thinking about your target audience is absolutely key.&nbsp;By understanding your target audience&#8217;s demographics and interests, you can tailor your digital marketing efforts to create a highly effective video marketing strategy that speaks directly to your viewer. With the right explainer video template, you can showcase your brand&#8217;s unique personality and messaging, while leveraging the power of visual storytelling to drive engagement and conversions in your digital marketing campaigns.<\/p>\n\n\n\n<p>This explainer video template follows a familiar structure, but demonstrates how simply choosing a new character and soundtrack can change the appeal of your video. Got a heavily female audience you want to reach? This is the explainer video template for you.<\/p>\n\n\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/g1ZZWMgIpKs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.powtoon.com\/html5-studio\/#\/create-powtoon-from-template\/473\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">CLICK HERE TO EDIT THIS TEMPLATE<\/a><\/em><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Whiteboard Explainer Video Template Lets You Draw it Out<\/h3>\n\n\n\n<p>Sometimes, it\u2019s not the people who are your characters, but a process, or a complicated cast of digital characters who need a little sorting out. You can literally draw it out for your audience with one of the most popular explainer video formats in the history of explanations: Whiteboard.<\/p>\n\n\n\n<p>With whiteboard explainer videos, you can showcase your brand&#8217;s expertise on social media platforms like Instagram and YouTube, and create engaging promo videos that resonate with your target audience. This type of video content is also great for breaking down complex topics or products into easy-to-understand visuals and can help increase your brand&#8217;s visibility and credibility in the digital space.<\/p>\n\n\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/fi8TLN8DUnw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.powtoon.com\/html5-studio\/#\/create-powtoon-from-template\/561\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">CLICK HERE TO EDIT THIS TEMPLATE<\/a><\/em><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Let\u2019s Get Specific \u2014 Marketing Video Templates for Just About Everything<\/h2>\n\n\n\n<p>So how specific can an explainer video template get? Let\u2019s dive in and see how many specific marketing tasks you can accomplish with video.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lead Generation Video Template<\/h3>\n\n\n\n<p>Lead generation is one of the most important functions a marketer has. Finding those qualified potential customers who are best suited to your solution can really only be done on a mass scale through marketing. With&nbsp;<a href=\"https:\/\/unbounce.com\/landing-page-articles\/the-benefits-of-using-video-on-landing-pages\/\" target=\"_blank\" rel=\"noreferrer noopener\">video increasing conversion rates by up to 80%<\/a>, it\u2019s a no-brainer to use video as a key tool for lead generation.<\/p>\n\n\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/nUrYIbFnnz0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.powtoon.com\/html5-studio\/#\/create-powtoon-from-template\/486\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">CLICK HERE TO EDIT THIS TEMPLATE<\/a><\/em><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing Pitch Video Template<\/h3>\n\n\n\n<p>In the startup world and beyond, making a pitch to investors, potential partners, or for other big projects is simply a must. Just like capturing leads, winning over investors is all about highlighting the challenges you can solve, and the future business potential solving those challenges represents.<\/p>\n\n\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/w7KHBmXbaOk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.powtoon.com\/html5-studio\/#\/create-powtoon-from-template\/505\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">CLICK HERE TO EDIT THIS TEMPLATE<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Crowdfunding Video Template<\/h3>\n\n\n\n<p>Some brands were meant for the people. That\u2019s why every marketer needs a crowdfunding video template in their back pocket. You never know when the best pitch is the pitch you make to the crowd, and you\u2019ll be pleasantly surprised by how well they respond to your awesome crowdfunding video. <\/p>\n\n\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/7MF89uqSE34\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.powtoon.com\/html5-studio\/#\/create-powtoon-from-template\/439\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">CLICK HERE TO EDIT THIS TEMPLATE<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Promotional Video Template<\/h3>\n\n\n\n<p>If you have something specific and time-bound to promote, get your hands on this promotional video template. Tell people the exact who, what, where, when, and why of your event, product launch, opening, or campaign, and watch your audience absorb your message and get amped up for the big day.<\/p>\n\n\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/iQUdbNq6HXY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.powtoon.com\/html5-studio\/#\/create-powtoon-from-template\/506\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">CLICK HERE TO EDIT THIS TEMPLATE<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Increase Conversions with this Video Ad Template<\/h3>\n\n\n\n<p>Conversions. CRO! Driving conversions is another of those essential marketing activities. Whether you\u2019re converting someone from a visitor to a qualified lead, or converting someone from a free user to a paid user, making marginal improvements to your conversion rates over time can lead to a massive return on investment. In fact, customers are&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/miketempleman\/2017\/09\/06\/17-stats-about-video-marketing\/#1b6049f9567f\" target=\"_blank\" rel=\"noreferrer noopener\">64% more likely to make a purchase<\/a>&nbsp;after watching a video.<\/p>\n\n\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jjlWs540uKg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.powtoon.com\/html5-studio\/#\/create-powtoon-from-template\/491\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">CLICK HERE TO EDIT THIS TEMPLATE<\/a><\/em><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Product Marketing Video Templates \u2014 Connecting Customers to Your Solution<\/h2>\n\n\n\n<p>There\u2019s a particular science to product marketing. Are you introducing potential users to your product for the first time? How about longtime users you want to keep renewing? How are you announcing new features or new services? Video is wildly effective at connecting your customers\u2019 challenges and your solution at every stage. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product Introduction Video Template<\/h3>\n\n\n\n<p>It\u2019s all about first impressions. Presenting a new product to people in terms of how it will make their lives better is the most direct and effective way to winning new fans and customers. You can\u2019t just list a bunch of capabilities and leave it for your customers to figure it out. Especially if they\u2019re early in their buyer journey, introduce your product the right way so your conversation with your customer continues naturally.<\/p>\n\n\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/yq3FnprFRz8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.powtoon.com\/html5-studio\/#\/create-powtoon-from-template\/484\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">CLICK HERE TO EDIT THIS TEMPLATE<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Promotional Product Video Template <\/h3>\n\n\n\n<p>Got some gorgeous visuals of your product? If you have a team that worked hard on UI\/UX, then show it off! Sometimes the best benefit is how well the thing works. Use this promotional product video template to show off the looks and functionality that your new customers have been calling for. <\/p>\n\n\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/9Mt7Eq5m5Ns\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.powtoon.com\/html5-studio\/#\/create-powtoon-from-template\/548\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">CLICK HERE TO EDIT THIS TEMPLATE<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product Explainer Video Template<\/h3>\n\n\n\n<p>As customers move along the buyer journey, they\u2019ll begin researching more as they consider which solution is right for them. Using this product video template to tease out and draw attention to the benefits of each part of your solution is an awesome way to set yourself apart with video. If you\u2019ve been doing your job right, your customers will be eagerly awaiting the next video in the sequence.<\/p>\n\n\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/xvFP8tRxMqs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.powtoon.com\/html5-studio\/#\/create-powtoon-from-template\/498\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">CLICK HERE TO EDIT THIS TEMPLATE<\/a><\/em><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Feature Announcement Video Template<\/h3>\n\n\n\n<p>Not everyone is going to dig into the update notes you provide when you make changes to your software or other products. Sometimes, in fact, new features can be so seamless and work so darn well, customers might not even notice them. Don\u2019t miss an opportunity to remind your users how hard you work to improve your solution for them. And be sure you\u2019re sending content they\u2019ll actually consume (i.e. VIDEO!)<\/p>\n\n\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/oz2CIoLqXWU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.powtoon.com\/html5-studio\/#\/create-powtoon-from-template\/456\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">CLICK HERE TO EDIT THIS TEMPLATE<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing at Home \u2014 Set Goals &amp; Measure Success<\/h2>\n\n\n\n<p>Every day, marketers are expected not only to raise awareness of their brand and bring customers to their doors, but they also need to market internally. That means marketing is more than just lead generation, video ads, explainer videos, and product videos. <br><\/p>\n\n\n\n<p>Marketers need to be able to demonstrate how their plans fit in with the company\u2019s overall goals. They also need to get buy-in from management for their upcoming campaigns. And what good would any of it be if the marketing team can\u2019t celebrate their successes across the company? Enter these templates to help market your marketing inside your organization!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Business Goals Video Template<\/h3>\n\n\n\n<p>Share your goals across your organization. Get aligned and start working as one big team with this business goals video template. &nbsp;<\/p>\n\n\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/hjF-4OMI9Kc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.powtoon.com\/html5-studio\/#\/create-powtoon-from-template\/487\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">CLICK HERE TO EDIT THIS TEMPLATE<\/a><\/em><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing Strategy Video Template<\/h3>\n\n\n\n<p>Have you explained your marketing strategy? Your marketing strategy gives a framework for your marketing activities that your entire team can get behind. <\/p>\n\n\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/sxyFPcFXACc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.powtoon.com\/html5-studio\/#\/create-powtoon-from-template\/508\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">CLICK HERE TO EDIT THIS TEMPLATE<\/a><\/em><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing Results Video Template<\/h3>\n\n\n\n<p>Ah, the good stuff. After working hard to bring in new sales-qualified leads, boosting brand recognition, and growing your top-of-funnel traffic, take the time to explain exactly what you achieved to the rest of the company. This will breed a healthy respect for the work your marketers are pushing out, and help your entire organization feel engaged with the outcomes of your marketing. <\/p>\n\n\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/k2wUK92G0pU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.powtoon.com\/html5-studio\/#\/create-powtoon-from-template\/447\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">CLICK HERE TO EDIT THIS TEMPLATE<\/a><\/em><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Which Marketing Video Template Is Right for YOU?<\/h2>\n\n\n\n<p>Let me know in the comments below if you used and love any of these templates to put your marketing on the map \u2014 and what your results were!<\/p>\n\n\n\n<p>Of course, if you haven\u2019t signed up for Powtoon yet\u2026 WHAT IN THE NAME OF PETE ARE YOU WAITING FOR?! &nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.powtoon.com\/account\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up<\/a>&nbsp;and start customizing marketing video templates today!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.powtoon.com\/account\/signup\/?signup_form=homepage-lp&amp;form_audience=&amp;tof_signup_form=homepage-lp\"><img loading=\"lazy\" decoding=\"async\" width=\"1229\" height=\"223\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2020\/09\/blog_buttons-04-1.png\" alt=\"\" class=\"wp-image-13306\" style=\"width:413px;height:75px\"\/><\/a><\/figure><\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>This cannot be overstated: Using the best&nbsp;marketing&nbsp;video templates will save you time and boost your results. People simply love video, and when it comes to communicating your message and solving customers\u2019 problems, nothing puts gas in the marketing tank like&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":45,"featured_media":10847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[510,756],"tags":[1157,972,2591,140,2592,427,856,855,1162,1161,485,1160,2590,2569,2589],"class_list":["post-10828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-effective-marketing","category-marketing","tag-business-goals","tag-cro","tag-digital-marketing-video-template","tag-explainer-video","tag-free-marketing-video-templates","tag-increase-conversions","tag-landing-page","tag-lead-generation","tag-marketing-outcomes","tag-marketing-strategy-example","tag-marketing-video","tag-marketing-video-template","tag-marketing-video-templates","tag-marketing-videos","tag-video-brand-templates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 Marketing Video Templates to Put Your Brand on the Map<\/title>\n<meta name=\"description\" content=\"The best marketing video templates explain your product or service, capture leads, &amp; spread your message across your organization. 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