{"id":12789,"date":"2020-06-23T14:19:21","date_gmt":"2020-06-23T12:19:21","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=12789"},"modified":"2020-10-01T15:02:56","modified_gmt":"2020-10-01T13:02:56","slug":"government-health-and-video-helping-the-public-navigate-the-future","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/government-health-and-video-helping-the-public-navigate-the-future\/","title":{"rendered":"Government, Health, and Video: Helping the Public Navigate the Future"},"content":{"rendered":"Read Time: <\/span> 4<\/span> minutes <\/span><\/span>\n

Health will always be a top priority and for those who work in a government, healthcare, or nonprofit organization, understand that public health matters more than ever.<\/p>\n\n\n\n

Amidst the current global pandemic, public health is on the frontline, and that means that health communications is key<\/strong> to ensure a safe and secure society for all. <\/p>\n\n\n\n

How? <\/strong>It\u2019s all in how you present information. As you will see, health information is essential, but a challenge to consume and understand. Organizations need a better way to communicate with the public, and improving the ways of sharing this information with visual communication should be the new standard. <\/p>\n\n\n\n

Too Much Data, Too Little Time<\/h2>\n\n\n\n

With so much data and information, how is the public meant to access the information that actually matters to them?<\/p>\n\n\n\n

The public are overwhelmed with multiple sources of information and are searching for one simple source of truth.<\/p>\n\n\n\n

With their attention in high demand, the public needs reliable leadership, clear communication, and empowering education from health organizations, government agencies and NGOs \u2014 fast.<\/p>\n\n\n\n

These organizations are the centers of research and data that can help people lead healthier, safer lives \u2014 but only if they actually understand that information and are inspired to act on it.<\/p>\n\n\n\n

And sharing valuable information breeds better connection and collaboration with the public. But there\u2019s a gap between the data available to these organizations and how it\u2019s being served. The way we engage with content is changing \u2014 and it\u2019s time for large scale and data heavy organizations to evolve with it.<\/strong><\/p>\n\n\n\n

Take the European Data Portal<\/a>, for example, a portal full of pages overflowing with necessary safety information and updates. Yet does any of it see the common eye, or is it left untouched, unread, and misunderstood?<\/p>\n\n\n\n

Sharing information can save lives<\/strong>, especially in times of crisis management and disease prevention. But the European Data Portal approach just hasn\u2019t adapted to meet the public\u2019s expectation for clear, fast, valuable communication.<\/p>\n\n\n\n

So what needs to change?<\/p>\n\n\n\n

Data is meant to provide the public with a clear understanding, to empower citizens, and to motivate action. The days of daunting data tables, health brochures, and handouts are over. It\u2019s time to face a fresh reality, and to bring health communications up to date.<\/p>\n\n\n\n

How Does Data Become Digestible? <\/h2>\n\n\n\n

This is where the world of visual communications meets the world of health communications in one innovative and enthusiastic collaboration! <\/p>\n\n\n\n

As shown by Forrester<\/a> and California’s health initiatives<\/a>, this is because<\/em><\/strong>…<\/p>\n\n\n\n