{"id":13318,"date":"2020-09-17T18:42:31","date_gmt":"2020-09-17T16:42:31","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=13318"},"modified":"2022-08-14T09:16:52","modified_gmt":"2022-08-14T07:16:52","slug":"what-can-visual-communication-do-for-your-company","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/what-can-visual-communication-do-for-your-company\/","title":{"rendered":"What Can Visual Communication Do for Your Company?"},"content":{"rendered":"Read Time: <\/span> 3<\/span> minutes <\/span><\/span>\n

No doubt you\u2019ve heard that video<\/span> is important to marketing your business. But just how <\/em>important? Is it really worth the extra effort, the added expense, and the steep learning curve? Read on to see how incorporating a simple video strategy into your overall business plan can make significant improvements across all areas of your business. And the good news? With the right visual communication platform<\/a>, it\u2019s easier and more affordable than you think.<\/p>\n\n\n

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Enhance Sales & Marketing Efforts<\/strong><\/h2>\n\n\n\n

There\u2019s no denying that video<\/span> is one of the most effective marketing strategies<\/span> you can employ. Videos<\/a> foster more engagement, increase visitor time-on-page, and boost Google search rankings over simple text or static images. Consumers actively search for product videos before making a purchase, and 74% of them say social media videos influence their buying decisions<\/a>. Video<\/span> is here to stay, and any business that wants to catch the eye of the consumer needs to have a video component to their overall marketing strategy<\/span>.<\/p>\n\n\n\n

The only problem? It\u2019s expensive.<\/p>\n\n\n\n

A single commercially-produced video costs thousands of dollars – and that\u2019s on the low end of the spectrum. It can easily skyrocket to tens of thousands depending on length, crew size, and post-production time. For many companies, this simply isn\u2019t affordable.<\/p>\n\n\n\n

The solution is to create videos<\/span> on your own – and it\u2019s far easier than it sounds. An in-house visual communication<\/span> platform will help you create professional-quality, targeted content for multiple audiences across multiple platforms for a fraction of the price. You can boost your bottom line without busting your marketing budget!<\/p>\n\n\n\n

Strengthen Training Programs<\/strong><\/h2>\n\n\n\n

Best practices in the corporate training industry<\/a> dictate that your in-house training programs<\/span> should be structured yet flexible, accessible to employees across departments, and engaging. For many companies, this means traditional classroom training has moved to an online format. <\/p>\n\n\n\n

While online training programs<\/span> have unique challenges, they have one major thing in common with the traditional in-person model: keeping learners attentive and engaged. One way to do this is through the use of visual-based learning tools: video scenarios, animated flow charts, and participation activities like selecting responses or ranking priorities. This draws the learner in to engage with the content rather than simply clicking through the material to get to the end.<\/p>\n\n\n\n

A visual communication<\/span> platform can help your Human Resources or Leadership & Development teams to create customized, effective, and engaging content to propel employees forward.<\/p>\n\n\n\n