{"id":13471,"date":"2022-04-10T09:00:00","date_gmt":"2022-04-10T07:00:00","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=13471"},"modified":"2022-08-14T12:40:16","modified_gmt":"2022-08-14T10:40:16","slug":"6-ways-to-leverage-virtual-events","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/6-ways-to-leverage-virtual-events\/","title":{"rendered":"6 Ways to Leverage Virtual Events in 2022"},"content":{"rendered":"Read Time: <\/span> 5<\/span> minutes <\/span><\/span>\n

Virtual events can be daunting for those unfamiliar with the process. There is clear value in a face-to-face interaction, but as we all continue to practice social distancing this year, in-person events around the world have been cancelled for the foreseeable future. <\/p>\n\n\n\n

Fortunately, modern technology has made it possible for teams, organizations, and institutions to continue reaching their audiences with online sessions that rival in-person interactions \u2014 better known as virtual events<\/em>! According to a survey conducted by PCMA<\/a>, 70% of event planners are going virtual. <\/p>\n\n\n\n

But how do you turn an in-person event, filled with networking opportunities, informative sessions, and attendee insights into a successful virtual event? How can you learn from virtual events in 2020 to create even better <\/em>virtual experiences in the future? And how do you ensure attendees are engaged throughout?<\/p>\n\n\n\n

It takes a new way of thinking and planning \u2014 requiring hosts to reimagine content that engages attendees from home. <\/p>\n\n\n\n

That\u2019s why we\u2019ve put together a guide full of ideas and tips to visually engage your audience that will help you ensure your virtual event is a major success!<\/p>\n\n\n

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What Is a Virtual Event?<\/h2>\n\n\n\n

A virtual event is a gathering of people hosted via a web-based environment rather than meeting in a physical location. Virtual events typically take place over a series of days and are highly interactive. Oftentimes, they aim to create as similar an experience as possible to their physical counterparts.<\/p>\n\n\n\n

A virtual event can also refer to aspects of an event that are brought to users through an online experience. This can range from live-streaming a speaker to creating on-demand video content for participants to view on their own time. <\/p>\n\n\n\n

While we all know some aspects of face-to-face interactions are impossible to replace, virtual events have some advantages that may even outweigh in-person events. For instance, hosting an event online allows companies to reach wider, global audiences. They\u2019re significantly cheaper to host, as well as to attend. And going digital with your event makes it all the more measurable<\/em>, allowing your company to optimize for maximum audience impact!<\/p>\n\n\n\n

Types of Virtual Events<\/h2>\n\n\n\n

1. Webinars<\/h3>\n\n\n\n

Companies worldwide have turned to webinars<\/a> as a key method of informing and staying connected with customers and clients. But hosting a webinar that actually captures your audience\u2019s attention can be a challenge. <\/p>\n\n\n\n

Make your webinar stand out from the crowd by communicating visually<\/em> with your audience! Create buzz with a fun save-the-date<\/a>. Impress your audience with pro video content. Or follow up with a certificate<\/a> to give attendees a sense of accomplishment in what they learned. Then, summarize the results<\/a> to your team!<\/p>\n\n\n\n

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