{"id":14090,"date":"2021-06-24T13:43:27","date_gmt":"2021-06-24T11:43:27","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=14090"},"modified":"2021-10-27T16:51:09","modified_gmt":"2021-10-27T14:51:09","slug":"visual-communication-platform-differs-video-platforms","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/visual-communication-platform-differs-video-platforms\/","title":{"rendered":"How a Visual Communication Platform Differs From Video Platforms"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Read Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes <\/span><\/span>\n\n\n<p>There are many ways to create video content. You can purchase software, download an <span id=\"urn:enhancement-205d05cf-bdcb-4c5d-b89c-1cf2c4797632\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/strategy\">app<\/span>, or use web-based platforms. Many people choose this final option because web-based platforms are accessible from anywhere, are typically user-friendly, and always have access to the most up-to-date <span id=\"urn:enhancement-397cce44-2284-401a-8af1-0f5c8e1127fa\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/software_feature\">features<\/span>. However, when evaluating different online options for creating professional videos, it&#8217;s easy to conflate \u201cvideo platform\u201d with \u201c <a href=\"https:\/\/www.powtoon.com\/blog\/what-is-visual-communication\/#:~:text=Visual%20communication%20is%20the%20visual,GIFs%2C%20and%20other%20visual%20media.\">visual communication platform<\/a> \u201d when in reality they are two very different things. Here&#8217;s what you need to know to choose the tool that&#8217;s right for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Visual Communication Platforms are Different From Video Platforms<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Difference #1&nbsp;<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">A video platform is a single-use tool. A visual communication platform meets multiple needs.&nbsp;<\/h4>\n\n\n\n<p>A video platform is built for one thing: video. A <a href=\"https:\/\/www.powtoon.com\/blog\/what-is-visual-communication\/#:~:text=Visual%20communication%20is%20the%20visual,GIFs%2C%20and%20other%20visual%20media.\">visual communication platform<\/a> is a one-stop-shop for all your visual communication needs. Sure, you can create awesome videos. But, it&#8217;s not just an <a href=\"https:\/\/www.powtoon.com\/create\/video-maker\" target=\"_blank\" rel=\"noreferrer noopener\">online video maker<\/a>; you can also make infographics, sales presentations, <span id=\"urn:enhancement-93f07b43-337c-4e1d-812f-42b6af508d58\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/social\">social<\/span> media content, screen recordings, professional video ads, or internal comms \u2013 all using one platform. Every tool has a <span id=\"urn:enhancement-ab8279a7-811b-4429-baae-493200be1fc0\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/learning\">learning<\/span> curve, and when you use a comprehensive visual communication platform for all your creative needs, you don&#8217;t have to <span id=\"urn:enhancement-b539389c-c3d7-4cd8-8a90-53860244b284\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/learning\">learn<\/span> multiple tools or switch between <span id=\"urn:enhancement-1f4e7cd9-bbea-483d-8f05-45ed1de51831\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/computer_program\">programs<\/span> when making multimedia projects. Plus, when you use one platform for all your content creation \u2013 be it high-quality videos, static images, or <span id=\"urn:enhancement-3c596ed5-359e-4a9c-96cf-f49fa238a944\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/animation\">animation<\/span> \u2013 you can make them visually consistent through the use of <a href=\"https:\/\/www.powtoon.com\/video-templates\">templates<\/a>, fonts, color schemes, audio tracks, or objects to maintain brand consistency across all media channels.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Turn Any Slide Deck Into a Video Presentation\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/mQOl5PtROtw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"How Turn Any Slide Deck Into a Video Presentation\",\n  \"description\": \"Take any slide deck and use one of these two key methods to transform it into a video presentation your colleagues can watch at any time.   Scaling your audience, and reaching your team even if they're remote or distributed is more important than ever. Don't just share your deck and hope that your audience fills in the gaps - create a killer video presentation instead.  ----------- Don't forget to subscribe to our channel for more awesome Powtoon videos.   Created Using Powtoon - create your own for free at http:\/\/www.powtoon.com  Follow us on social media too: Facebook - https:\/\/www.facebook.com\/Powtoon\/ Twitter - https:\/\/twitter.com\/Powtoon LinkedIn - https:\/\/www.linkedin.com\/company\/powtoon-ltd\/ Instagram - https:\/\/www.instagram.com\/powtoon\/  ----------- Powtoon is a leading video creation platform for making your own awesome, short videos and presentations. Powtoon empowers anyone to easily produce professional-looking videos and presentations, without the need for any design or tech skills.  Bring your message to life using your own visual content and voiceover, or select from our huge royalty-free library of live-action footage, images,  soundtracks, animation, characters, backgrounds, fonts, and more.   Over 30 million people across the globe, including 96% of all Fortune 500 companies, Ivy League universities, and leading SMBs actively use Powtoon to the point that a new Powtoon video is created every second of every day.\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/mQOl5PtROtw\/default.jpg\",\n  \"uploadDate\": \"2021-10-12T13:17:53Z\",\n  \"duration\": \"PT6M42S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/mQOl5PtROtw\",\n  \"interactionCount\": \"213\"\n}<\/script><!--Video Markup Code Generated by https:\/\/videoschema.com\/ -->\n\n\n\n<h3 class=\"wp-block-heading\">Difference #2<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">A video platform has limited features for content creation. A visual communication platform has robust built-in features to create professional-quality videos.<\/h4>\n\n\n\n<p>At its most basic, a video platform will let you record and upload a video. It may have options to edit videos but that&#8217;s not a guarantee. When you choose a visual communication platform over a simple video maker, you can be sure you&#8217;ll have <span id=\"urn:enhancement-c2dcfde8-c700-42cb-948c-8823c932e3e2\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/software_feature\">features<\/span> to make your own videos, as well as create other visual content you need like presentations, videos for your <span id=\"urn:enhancement-e60d53dd-8e1c-4ccc-b7d0-91986a89ef57\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/social\">social<\/span> media platforms, gifs, memes, <a href=\"https:\/\/www.socialmediatoday.com\/marketing\/6-creative-ways-use-infographics-marketing\">infographics<\/a>, <span id=\"urn:enhancement-2adb74bd-4e4e-4f9b-b0a1-ae949ade114a\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/explainer_videos\">explainer videos<\/span>, or <span id=\"urn:enhancement-b2be304c-f006-4f50-ac47-532a36718615\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/animation\">animation<\/span>. You&#8217;ll also have broader options for <span id=\"urn:enhancement-6013d42f-3337-430b-88e2-8902a919a7ad\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/editing\">editing<\/span> so you can be sure your final <span id=\"urn:enhancement-2185bebb-ce6c-4ad0-8788-7fdda81a9e12\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/product_business\">product<\/span> is polished and professional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Difference #3<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">A video platform doesn\u2019t allow for collaboration. A visual communication platform is built for teams.<\/h4>\n\n\n\n<p>Most video platforms allow for a single <span id=\"urn:enhancement-49\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/user\">user<\/span> to create, edit, and upload <span id=\"urn:enhancement-54\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">videos<\/span>. <span id=\"urn:enhancement-10\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/visual_communication\">Visual communication<\/span> platforms understand that visual <span id=\"urn:enhancement-22\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/content_media\">content<\/span> is often <a href=\"https:\/\/www.powtoon.com\/blog\/what-is-a-visual-communication-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">part of a larger strategy<\/a> and that many projects need multiple eyes on them from creation to completion. By opting for a <span id=\"urn:enhancement-8\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/visual_communication\">visual communication platform<\/span>, you\u2019ll be able to send drafts to your collaborators for feedback or even have them make edits to the project using their own login. <a href=\"https:\/\/static.powtoon.co\/cms-assets\/lp\/enterprise\/Powtoon-for-enterprise.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Advanced workspace features<\/a> may even have shared media library capabilities, which is particularly helpful for companies who need to maintain <span id=\"urn:enhancement-51\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/creativity\">creative<\/span> and branding guidelines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make Your Own Videos With Powtoon<\/h2>\n\n\n\n<p><span id=\"urn:enhancement-af4821aa-c33f-47c4-addc-d28e556be477\" class=\"textannotation disambiguated wl-organization\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/powtoon\">Powtoon<\/span> is the one-stop-shop for all your visual communication needs! Create <span id=\"urn:enhancement-d6be33b7-5f12-42e9-b4ed-8ce403a92bde\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/training\">training<\/span> videos, presentations, <span id=\"urn:enhancement-c88b4c2a-1522-4d6b-9f0a-76b1440d7b8f\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/product_business\">product<\/span> videos, screen and webcam recordings, slideshows, infographics, images, and more using one <span id=\"urn:enhancement-4e8195a6-804d-4c15-89de-944b25f9b18c\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/software_feature\">feature-rich<\/span> platform. Use professionally designed video <span id=\"urn:enhancement-d5d44e5b-0fcc-4847-a0e9-8b8e562e23f6\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/templates\">templates<\/span> to <span id=\"urn:enhancement-6371aad9-84bc-459f-8762-dccaf8688557\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/publishing\">publish<\/span> a video in minutes, or make your own videos from scratch while using Powtoon&#8217;s stock photos and videos, a vast library of objects, a music library, and customizable cartoon characters to make your final <span id=\"urn:enhancement-be6ba174-82d5-4210-b04d-9e8c5441afdc\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/product_business\">product<\/span> shine. Ready to give it a try?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.powtoon.com\/account\/signup\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2020\/10\/image.png\" alt=\"start-using-powtoon-cta\" class=\"wp-image-13369\" width=\"355\" height=\"64\"\/><\/a><\/figure><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>There are many ways to create video content. You can purchase software, download an app, or use web-based platforms. Many people choose this final option because web-based platforms are accessible from anywhere, are typically user-friendly, and always have access to&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":61,"featured_media":14091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[1370],"tags":[1316,1269,1284],"class_list":["post-14090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visual-communication-platform","tag-visual-communication","tag-visual-communication-platform","tag-visual-communications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Video &amp; Visual Communication Platforms are Different | Powtoon Blog<\/title>\n<meta name=\"description\" content=\"There are many ways to create video content. Powtoon&#039;s visual communication platform truly sets itself apart. Find out how here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.powtoon.com\/blog\/visual-communication-platform-differs-video-platforms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Video &amp; Visual Communication Platforms are Different | Powtoon Blog\" \/>\n<meta property=\"og:description\" content=\"There are many ways to create video content. Powtoon&#039;s visual communication platform truly sets itself apart. 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