{"id":14119,"date":"2021-07-07T09:00:00","date_gmt":"2021-07-07T07:00:00","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=14119"},"modified":"2025-11-04T13:51:03","modified_gmt":"2025-11-04T11:51:03","slug":"how-to-choose-engaging-content-for-your-animated-videos","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/how-to-choose-engaging-content-for-your-animated-videos\/","title":{"rendered":"How to Choose Engaging Content for Your Animated Videos"},"content":{"rendered":"Read Time: <\/span> 3<\/span> minutes <\/span><\/span>\n

Animated<\/span> videos<\/span> are a great way to capture the attention of your audience, but it\u2019s not enough to string together a random collection of text and images. An effective video<\/a> is cohesive from start to finish and includes engaging graphics<\/span> that help convey your message. Here\u2019s how to pick the right ones.<\/p>\n\n\n\n

Three Principles to Follow When Choosing Content for Animated Videos<\/strong><\/h2>\n\n\n\n

Having a hard time choosing from all the characters, props, and effects available to you? Remember these three principles.<\/p>\n\n\n\n

1. Stay true to your brand.<\/strong> What is the overall tone of your brand? Are you fresh and fun, serious and thought-provoking, or edgy and provocative? The animated elements you use should evoke the same vibe so your final video<\/span> will be consistent with your brand.<\/p>\n\n\n\n

2. Stay true to your message.<\/strong> What is the purpose of your animated video<\/span>? Is it to onboard new employees<\/a>? Pitch a product<\/span> to a potential customer<\/a>? Explain complicated concepts to a classroom of remote-learning students<\/a>? Choose animations that will enhance your message; they can add entertainment value<\/span> but should still have a message-driven purpose within the context of your animated video<\/span>.<\/p>\n\n\n\n

3. Stay out of legal trouble.<\/strong> Make sure you have proper permission to use the animations you\u2019ve chosen; failure to do so could put you in violation of copyright laws. This isn\u2019t a huge concern if you\u2019re creating a fun little video<\/span> to lighten the mood at your next team meeting, but be aware of legal restrictions if you\u2019re making<\/span> animated videos<\/span> for public consumption. Only use animations that you have created or have purchased the rights to use, and if your animated video<\/span> is promotional in nature make sure you have a commercial license.<\/p>\n\n\n\n

Where Can I Get Animated Content for Animated Videos?<\/strong><\/h2>\n\n\n\n

The simplest solution to find creative<\/span> elements for animated videos<\/span> is to use a video<\/span> maker with an integrated library of options to choose from. Powtoon<\/span>, for example, has hundreds of diverse and customizable characters<\/a>, shapes, effects, and \u201cprops\u201d or objects you\u2019d find at the office, at home, or in the classroom.\u00a0<\/p>\n\n\n\n

Where Can I Get Graphics for Animated Videos?<\/strong><\/h2>\n\n\n\n

Powtoon<\/span> also offers royalty-free stock photos, graphics<\/span>, and videos<\/span> \u2014 if you want a more hybrid animated video<\/span> that also includes graphics<\/span>. <\/p>\n\n\n\n

Other sources for graphics<\/span> include traditional stock photo sites. Paid sites such as Getty Images<\/a>, iStock<\/a>, and Shutterstock<\/a> have photos, illustrations, and vectors; they are your best bets for commercial campaigns because their platforms have clearly defined licenses and model releases in place. A growing number of free sites offer high-quality photos and graphics<\/span> including Unsplash<\/a>, Pexels<\/a>, and Creative Commons<\/a>. However, images acquired from these sites are best for presentations or informational videos<\/span>. It\u2019s not advisable to use these images in paid or promotional videos<\/span> unless you\u2019ve thoroughly vetted the license requirements and are confident you\u2019re within your rights to use them in such a way.<\/p>\n\n\n\n

Your One-Stop Solution for Animated Videos<\/strong><\/h2>\n\n\n\n

Powtoon<\/span> is the visual communication platform<\/a> that does it all. Create customizable characters to tell your visual story, select fonts and colors to complement your brand, and choose from professionally designed templates<\/a> to make your own videos<\/span> in minutes. Powtoon<\/span> will take your message to the next level with powerful visuals created for every audience and industry. Need to have a script drafted? Our best AI for writing scripts<\/a> will do it for you. Sign up for free today!<\/a><\/p>\n\n\n

\n
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Animated videos are a great way to capture the attention of your audience, but it\u2019s not enough to string together a random collection of text and images. An effective video is cohesive from start to finish and includes engaging graphics…<\/p>\n","protected":false},"author":61,"featured_media":14120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[2,10,22],"tags":[365,48,54],"class_list":["post-14119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explainer-2","category-powtoon-examples","category-video","tag-animated-marketing","tag-animated-video","tag-animation-tips"],"yoast_head":"\nHow to Choose Engaging Content for Your Animated Videos - Powtoon Blog<\/title>\n<meta name=\"description\" content=\"An effective animated video includes engaging graphics that convey your message. 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