{"id":14323,"date":"2021-10-12T09:00:00","date_gmt":"2021-10-12T07:00:00","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=14323"},"modified":"2026-01-13T16:38:43","modified_gmt":"2026-01-13T14:38:43","slug":"5-elements-to-include-training-videos","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/5-elements-to-include-training-videos\/","title":{"rendered":"The 5 Elements Every Effective Training Video Should Include"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Read Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes <\/span><\/span>\n<p>Training videos are a cornerstone of modern learning and development. They help teams learn faster, retain more, and apply new skills with confidence. But not all training videos are equally effective. To truly engage learners and support behavioral change, videos must be purposeful and well-structured.<\/p>\n\n\n\n<p>Whether you\u2019re onboarding new employees, teaching software skills, or explaining processes, incorporating key elements ensures your training videos deliver clarity and impact. Tools like <strong><a href=\"https:\/\/www.powtoon.com\/\">Powtoon<\/a><\/strong> make it easier to integrate these elements \u2014 even if you\u2019re not a professional videographer. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Clear Learning Objectives<\/strong><\/h2>\n\n\n\n<p>Every strong training video starts with a clear statement of what the learner should be able to <em>do<\/em> after watching.<\/p>\n\n\n\n<p><strong>Why this matters<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sets expectations upfront<\/li>\n\n\n\n<li>Helps learners focus on what matters<\/li>\n\n\n\n<li>Improves retention by framing purpose<\/li>\n<\/ul>\n\n\n\n<p><strong>How to implement<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Begin your video with a concise statement like:<br><em>\u201cBy the end of this video, you will be able to\u2026.\u201d<\/em><\/li>\n\n\n\n<li>Keep objectives specific and measurable<\/li>\n\n\n\n<li>Align visuals and narration to these outcomes<\/li>\n<\/ul>\n\n\n\n<p>Clear objectives help learners understand <em>why<\/em> the content matters before diving into details.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Relevant Examples and Scenarios<\/strong><\/h2>\n\n\n\n<p>Theory is important, but real-world context creates meaning.<\/p>\n\n\n\n<p><strong>Why this matters<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shows how concepts apply in practice<\/li>\n\n\n\n<li>Makes abstract ideas concrete<\/li>\n\n\n\n<li>Helps learners visualize use cases<\/li>\n<\/ul>\n\n\n\n<p><strong>How to implement<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use scenarios that reflect actual job tasks<\/li>\n\n\n\n<li>Include before\/after comparisons<\/li>\n\n\n\n<li>Show common errors and ideal outcomes<\/li>\n<\/ul>\n\n\n\n<p>In tools like <strong>Powtoon<\/strong>, animations and characters can bring scenarios to life with engaging visual storytelling that resonates with learners.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Chunked, Logical Structure<\/strong><\/h2>\n\n\n\n<p>Long, unbroken video segments make it hard for learners to absorb information. Instead, break your training video into digestible pieces.<\/p>\n\n\n\n<p><strong>Why this matters<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Supports cognitive processing<\/li>\n\n\n\n<li>Keeps learners engaged<\/li>\n\n\n\n<li>Makes revision easier<\/li>\n<\/ul>\n\n\n\n<p><strong>How to implement<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use micro-modules for distinct topics<\/li>\n\n\n\n<li>Add title slides to signal transitions<\/li>\n\n\n\n<li>Keep each segment tightly focused on one idea<\/li>\n<\/ul>\n\n\n\n<p>Powtoon\u2019s scene-based format encourages structured, bite-sized delivery that aligns with how adults learn best.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Visual Reinforcement of Key Points<\/strong><\/h2>\n\n\n\n<p>Visuals help learners see <em>how<\/em> things work, not just hear about them.<\/p>\n\n\n\n<p><strong>Why this matters<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increases retention beyond spoken words<\/li>\n\n\n\n<li>Supports visual learning preferences<\/li>\n\n\n\n<li>Clarifies complex concepts<\/li>\n<\/ul>\n\n\n\n<p><strong>How to implement<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use animations to show steps and relationships<\/li>\n\n\n\n<li>Highlight key words with motion graphics<\/li>\n\n\n\n<li>Include charts, diagrams, or icons where useful<\/li>\n<\/ul>\n\n\n\n<p>Animated visuals in <strong>Powtoon<\/strong> help pull abstract ideas into viewable structures that learners can interpret quickly and remember longer.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Clear and Supportive Narration<\/strong><\/h2>\n\n\n\n<p>Voiceover narration guides the learner through the content and connects visuals to meaning.<\/p>\n\n\n\n<p><strong>Why this matters<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improves comprehension<\/li>\n\n\n\n<li>Engages auditory learners<\/li>\n\n\n\n<li>Reinforces structure and pacing<\/li>\n<\/ul>\n\n\n\n<p><strong>How to implement<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use a conversational, clear tone<\/li>\n\n\n\n<li>Pace narration to match visuals<\/li>\n\n\n\n<li>Add captions for accessibility<\/li>\n<\/ul>\n\n\n\n<p>Powtoon supports easy voiceover recording, upload, and synchronization with your animation timeline to ensure pacing feels natural.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Bonus: Actionable Call to Action<\/strong><\/h2>\n\n\n\n<p>Training videos are more effective when learners know what to do next.<\/p>\n\n\n\n<p><strong>Why this matters<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Encourages learning transfer<\/li>\n\n\n\n<li>Guides next steps<\/li>\n\n\n\n<li>Makes training measurable<\/li>\n<\/ul>\n\n\n\n<p><strong>How to implement<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>End with a prompt like \u201cTry this task now\u201d<\/li>\n\n\n\n<li>Provide downloadable resources<\/li>\n\n\n\n<li>Link to follow-up modules or assessments<\/li>\n<\/ul>\n\n\n\n<p>A strong call to action turns passive viewing into <em>active learning<\/em>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Q&amp;A: Training Video Best Practices<\/strong><\/h2>\n\n\n\n<p><strong>Q \u2014 How long should a training video be?<\/strong><strong><br><\/strong>Effective training videos are often short and focused \u2014 typically 3-8 minutes per topic \u2014 so learners can absorb and revisit information easily.<\/p>\n\n\n\n<p><strong>Q \u2014 Should training videos include assessments?<\/strong><strong><br><\/strong>Yes. Embedding questions, follow-up tasks, or checkpoints helps reinforce learning and measures comprehension.<\/p>\n\n\n\n<p><strong>Q \u2014 Can animation improve training outcomes?<\/strong><strong><br><\/strong>Animation simplifies complex ideas and maintains engagement, making it easier for learners to recall and apply information later.<\/p>\n\n\n\n<p><strong>Q \u2014 How does Powtoon support training video creation?<\/strong><strong><br><\/strong><strong>Powtoon<\/strong> provides scene-based animation, built-in asset libraries, voiceover tools, and export options optimized for learning platforms, making professional training videos achievable without advanced technical skills.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Expert Insight<\/strong><\/h2>\n\n\n\n<p>\u201cTraining videos succeed when they balance clarity and relevance. Visuals should support understanding, not distract from it, and every scene should move the learner closer to a real-world skill,\u201d says Powtoon\u2019s Head of Product.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thought<\/strong><\/h2>\n\n\n\n<p>Training videos are more than recorded lectures \u2014 they\u2019re <strong>learning experiences<\/strong>. When you combine clear objectives, real-world examples, structured content, meaningful visuals, and supportive narration, your videos become tools that help teams learn, retain, and act.<\/p>\n\n\n\n<p>With platforms like <strong><a href=\"https:\/\/www.powtoon.com\/\">Powtoon<\/a><\/strong>, creating engaging training videos becomes more accessible, efficient, and effective \u2014 helping organizations elevate learning outcomes without sacrificing quality or time.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.powtoon.com\/account\/signup\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1229\" height=\"223\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2020\/10\/image.png\" alt=\"start-using-powtoon-cta\" class=\"wp-image-13369\" style=\"width:276px;height:50px\"\/><\/a><\/figure><\/div>\n\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Training videos are a cornerstone of modern learning and development. They help teams learn faster, retain more, and apply new skills with confidence. But not all training videos are equally effective. To truly engage learners and support behavioral change, videos&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":61,"featured_media":14324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[758],"tags":[442,1246,1269],"class_list":["post-14323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-training","tag-training-video","tag-training-videos","tag-visual-communication-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 5 Elements Every Effective Training Video Should Include - Powtoon Blog<\/title>\n<meta name=\"description\" content=\"If you want your employees to get the most out of your company training videos, here\u2019s what you need to know.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.powtoon.com\/blog\/5-elements-to-include-training-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 5 Elements Every Effective Training Video Should Include - Powtoon Blog\" \/>\n<meta property=\"og:description\" content=\"If you want your employees to get the most out of your company training videos, here\u2019s what you need to know.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.powtoon.com\/blog\/5-elements-to-include-training-videos\/\" \/>\n<meta property=\"og:site_name\" content=\"Powtoon Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Powtoon\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-12T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-13T14:38:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2021\/10\/5-Important-Elements-to-Include-in-Your-Training-Videos-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hanna Abitbul\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hanna Abitbul\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.powtoon.com\/blog\/5-elements-to-include-training-videos\/\",\"url\":\"https:\/\/www.powtoon.com\/blog\/5-elements-to-include-training-videos\/\",\"name\":\"The 5 Elements Every Effective Training Video Should Include - Powtoon Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/5-elements-to-include-training-videos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/5-elements-to-include-training-videos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2021\/10\/5-Important-Elements-to-Include-in-Your-Training-Videos-.jpg\",\"datePublished\":\"2021-10-12T07:00:00+00:00\",\"dateModified\":\"2026-01-13T14:38:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/#\/schema\/person\/c2fa15a41f8340aa1e06ddc8271b10f9\"},\"description\":\"If you want your employees to get the most out of your company training videos, here\u2019s what you need to know.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/5-elements-to-include-training-videos\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.powtoon.com\/blog\/5-elements-to-include-training-videos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.powtoon.com\/blog\/5-elements-to-include-training-videos\/#primaryimage\",\"url\":\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2021\/10\/5-Important-Elements-to-Include-in-Your-Training-Videos-.jpg\",\"contentUrl\":\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2021\/10\/5-Important-Elements-to-Include-in-Your-Training-Videos-.jpg\",\"width\":630,\"height\":420,\"caption\":\"5 Important Elements to Include in Your Training Videos\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.powtoon.com\/blog\/5-elements-to-include-training-videos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.powtoon.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The 5 Elements Every Effective Training Video Should Include\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.powtoon.com\/blog\/#website\",\"url\":\"https:\/\/www.powtoon.com\/blog\/\",\"name\":\"Powtoon Blog\",\"description\":\"Make Awesome Videos and Presentations\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.powtoon.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.powtoon.com\/blog\/#\/schema\/person\/c2fa15a41f8340aa1e06ddc8271b10f9\",\"name\":\"Hanna Abitbul\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.powtoon.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bfb07f5629714acfc1ac42ca9316042edb0f20044dd93182e5eab166b197e1fe?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bfb07f5629714acfc1ac42ca9316042edb0f20044dd93182e5eab166b197e1fe?s=96&d=mm&r=g\",\"caption\":\"Hanna Abitbul\"},\"description\":\"Hanna is Powtoon's Product Marketing Manager. She joined Powtoon as a copywriter in 2019, transitioning through strategic content marketing before moving into her current role, where she owns go-to-market, product positioning, and messaging. She works across teams to bridge product development with sales and marketing, ensuring Powtoon's products resonate with their audience and serve their needs. She continues to create content that helps people make incredible videos - from blog posts to guides, website pages, and more. Hanna holds a B.A. in Communications and Business from Reichman University (IDC Herzliya), and has over 7 years of experience in the industry. Outside of work, she loves reading, singing, pilates, and caring for animals (#proudvegan). Nothing makes her happier than waking up to her two black kitties (plus, one grey) who, contrary to popular belief, are fabulous luck!\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/hanna-abitbul\/\"],\"url\":\"https:\/\/www.powtoon.com\/blog\/author\/hanna\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The 5 Elements Every Effective Training Video Should Include - Powtoon Blog","description":"If you want your employees to get the most out of your company training videos, here\u2019s what you need to know.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.powtoon.com\/blog\/5-elements-to-include-training-videos\/","og_locale":"en_US","og_type":"article","og_title":"The 5 Elements Every Effective Training Video Should Include - Powtoon Blog","og_description":"If you want your employees to get the most out of your company training videos, here\u2019s what you need to know.","og_url":"https:\/\/www.powtoon.com\/blog\/5-elements-to-include-training-videos\/","og_site_name":"Powtoon Blog","article_publisher":"https:\/\/www.facebook.com\/Powtoon","article_published_time":"2021-10-12T07:00:00+00:00","article_modified_time":"2026-01-13T14:38:43+00:00","og_image":[{"width":630,"height":420,"url":"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2021\/10\/5-Important-Elements-to-Include-in-Your-Training-Videos-.jpg","type":"image\/jpeg"}],"author":"Hanna Abitbul","twitter_misc":{"Written by":"Hanna Abitbul","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.powtoon.com\/blog\/5-elements-to-include-training-videos\/","url":"https:\/\/www.powtoon.com\/blog\/5-elements-to-include-training-videos\/","name":"The 5 Elements Every Effective Training Video Should Include - Powtoon Blog","isPartOf":{"@id":"https:\/\/www.powtoon.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.powtoon.com\/blog\/5-elements-to-include-training-videos\/#primaryimage"},"image":{"@id":"https:\/\/www.powtoon.com\/blog\/5-elements-to-include-training-videos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2021\/10\/5-Important-Elements-to-Include-in-Your-Training-Videos-.jpg","datePublished":"2021-10-12T07:00:00+00:00","dateModified":"2026-01-13T14:38:43+00:00","author":{"@id":"https:\/\/www.powtoon.com\/blog\/#\/schema\/person\/c2fa15a41f8340aa1e06ddc8271b10f9"},"description":"If you want your employees to get the most out of your company training videos, here\u2019s what you need to know.","breadcrumb":{"@id":"https:\/\/www.powtoon.com\/blog\/5-elements-to-include-training-videos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.powtoon.com\/blog\/5-elements-to-include-training-videos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.powtoon.com\/blog\/5-elements-to-include-training-videos\/#primaryimage","url":"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2021\/10\/5-Important-Elements-to-Include-in-Your-Training-Videos-.jpg","contentUrl":"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2021\/10\/5-Important-Elements-to-Include-in-Your-Training-Videos-.jpg","width":630,"height":420,"caption":"5 Important Elements to Include in Your Training Videos"},{"@type":"BreadcrumbList","@id":"https:\/\/www.powtoon.com\/blog\/5-elements-to-include-training-videos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.powtoon.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The 5 Elements Every Effective Training Video Should Include"}]},{"@type":"WebSite","@id":"https:\/\/www.powtoon.com\/blog\/#website","url":"https:\/\/www.powtoon.com\/blog\/","name":"Powtoon Blog","description":"Make Awesome Videos and Presentations","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.powtoon.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.powtoon.com\/blog\/#\/schema\/person\/c2fa15a41f8340aa1e06ddc8271b10f9","name":"Hanna Abitbul","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.powtoon.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bfb07f5629714acfc1ac42ca9316042edb0f20044dd93182e5eab166b197e1fe?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bfb07f5629714acfc1ac42ca9316042edb0f20044dd93182e5eab166b197e1fe?s=96&d=mm&r=g","caption":"Hanna Abitbul"},"description":"Hanna is Powtoon's Product Marketing Manager. She joined Powtoon as a copywriter in 2019, transitioning through strategic content marketing before moving into her current role, where she owns go-to-market, product positioning, and messaging. She works across teams to bridge product development with sales and marketing, ensuring Powtoon's products resonate with their audience and serve their needs. She continues to create content that helps people make incredible videos - from blog posts to guides, website pages, and more. Hanna holds a B.A. in Communications and Business from Reichman University (IDC Herzliya), and has over 7 years of experience in the industry. Outside of work, she loves reading, singing, pilates, and caring for animals (#proudvegan). Nothing makes her happier than waking up to her two black kitties (plus, one grey) who, contrary to popular belief, are fabulous luck!","sameAs":["https:\/\/www.linkedin.com\/in\/hanna-abitbul\/"],"url":"https:\/\/www.powtoon.com\/blog\/author\/hanna\/"}]}},"_links":{"self":[{"href":"https:\/\/www.powtoon.com\/blog\/wp-json\/wp\/v2\/posts\/14323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.powtoon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powtoon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powtoon.com\/blog\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powtoon.com\/blog\/wp-json\/wp\/v2\/comments?post=14323"}],"version-history":[{"count":4,"href":"https:\/\/www.powtoon.com\/blog\/wp-json\/wp\/v2\/posts\/14323\/revisions"}],"predecessor-version":[{"id":17571,"href":"https:\/\/www.powtoon.com\/blog\/wp-json\/wp\/v2\/posts\/14323\/revisions\/17571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powtoon.com\/blog\/wp-json\/wp\/v2\/media\/14324"}],"wp:attachment":[{"href":"https:\/\/www.powtoon.com\/blog\/wp-json\/wp\/v2\/media?parent=14323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powtoon.com\/blog\/wp-json\/wp\/v2\/categories?post=14323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powtoon.com\/blog\/wp-json\/wp\/v2\/tags?post=14323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}