{"id":14479,"date":"2021-12-17T09:00:00","date_gmt":"2021-12-17T07:00:00","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=14479"},"modified":"2025-12-23T11:31:22","modified_gmt":"2025-12-23T09:31:22","slug":"animated-video-maker-for-sales-training-videos","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/animated-video-maker-for-sales-training-videos\/","title":{"rendered":"How to Use an Animated Video Maker to Create Sales Training Videos"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Read Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes <\/span><\/span>\n<p>There are nearly limitless options to choose from when <span id=\"urn:enhancement-3d936f2e-b6b9-450c-a1f4-9952cb0c0613\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/creativity\">making<\/span> a <span id=\"urn:enhancement-edd12f3a-a904-482a-89e9-0d99bfab79d6\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/training\">training<\/span> <span id=\"urn:enhancement-6bec3b7b-4ae5-4f94-a020-d2bb00ad23d8\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span>, but <span id=\"urn:enhancement-2a393962-5d05-4e97-9c4c-ce26695fcf2a\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/animation\">animated<\/span> <span id=\"urn:enhancement-a3606478-276a-48df-96db-cb200d10e9e8\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">videos<\/span> have a few advantages over other types of <span id=\"urn:enhancement-b53c9d8b-b722-4032-b8c5-bd2081974efd\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">videos<\/span>. Here\u2019s what you need to know to use an <a href=\"https:\/\/www.powtoon.com\/create\/animated-videos\" target=\"_blank\" rel=\"noreferrer noopener\">animated video maker<\/a> to create sales <span id=\"urn:enhancement-c5d3076c-5a31-4e1e-8b61-4841250a133b\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/training\">training<\/span> <span id=\"urn:enhancement-14ee7dd2-e359-4548-9b9b-ef53b8f52e7c\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">videos<\/span>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Benefits of Using an Animated Video Maker<\/h2>\n\n\n\n<p>There are multiple benefits of using an <span id=\"urn:enhancement-af42e6a1-ac88-496d-831a-6391cb79d627\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/animation\">animated<\/span> <span id=\"urn:enhancement-79801566-445d-4384-bcb6-7f62954bea1d\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span> maker to create sales <span id=\"urn:enhancement-905a5571-056b-4d2f-b4ea-f86f89d7c31e\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/training\">training<\/span> <span id=\"urn:enhancement-0bc02186-8dbe-4925-8851-379420eb7d33\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">videos<\/span>. <span id=\"urn:enhancement-9312004a-bd8e-4ad5-8d43-cc315bbc5037\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">Videos<\/span> can be visually consistent across <span id=\"urn:enhancement-3a3e3460-1974-4d18-8c19-195e3f5b3bcd\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/training\">training<\/span> topics, departments, or throughout an <span id=\"urn:enhancement-1545f675-3d35-42a4-8d65-2b6bec56db37\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/organization\">organization<\/span>. <a href=\"https:\/\/www.powtoon.com\/video-templates\" target=\"_blank\" rel=\"noreferrer noopener\">Templates<\/a> make consistency simple!&nbsp;<\/p>\n\n\n\n<p>Creating <span id=\"urn:enhancement-e96382f6-3584-4d62-a46e-9b9e4bf53e00\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/content_media\">content<\/span> in-house is also cheaper and faster than using a professional <span id=\"urn:enhancement-f29fbfa4-599e-4294-99c1-4f3f13a6d463\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/production\">production<\/span> <span id=\"urn:enhancement-bd00024c-1f76-4334-8f2d-539171571745\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/company\">company<\/span>. Plus, <span id=\"urn:enhancement-e3bd9a63-6fa4-4341-9973-43ab7a75e806\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/editing\">edits<\/span> and <span id=\"urn:enhancement-32cc2a95-7044-4879-82af-31f103199f5b\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/patch\">updates<\/span> are simple. If your organization\u2019s logo changes, <span id=\"urn:enhancement-47ec89bd-a998-4b94-a680-6b267ec7b589\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/company\">your company<\/span> makes procedural adjustments, or there\u2019s a new Director or point of contact, there\u2019s no need to pay a professional to bring your <span id=\"urn:enhancement-bc4ff06a-de3d-4911-9646-9ae3acb9815a\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span> up to date. An <span id=\"urn:enhancement-c5b3f9cf-ca63-4d80-af6c-535660eca68f\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/animation\">animated<\/span> <span id=\"urn:enhancement-72a6bca5-912d-4d7a-b518-8eabafe25048\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span> maker allows you to revise your original <span id=\"urn:enhancement-dedd9060-f1d8-4be4-b94e-8434d1bd6a6e\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span> quickly so your sales <span id=\"urn:enhancement-8a99edb5-2248-4c02-b5f1-7e36824dfc41\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/training\">training<\/span> <span id=\"urn:enhancement-32800d38-4c83-4945-829d-9c05e6159e9e\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">videos<\/span> always have the most accurate and up-to-date information.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creating an Animated Sales Training Video<\/h2>\n\n\n\n<p>When you\u2019re ready to make your <span id=\"urn:enhancement-bd53cfe1-a52e-4fa9-98bf-f4b5c21415da\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span>, it\u2019s tempting to jump right in \u2013 especially when you already have a <span id=\"urn:enhancement-33440519-0aaa-4b8c-a3fd-aa4431f364d1\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/visual_perception\">vision<\/span> of how the end <span id=\"urn:enhancement-e54024cd-da46-4d99-ac36-36b4f35a6dc1\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/product_business\">product<\/span> will look. However, there are a few things you need to do first to make sure your final sales <span id=\"urn:enhancement-b659f423-2fb7-4e4d-bdf4-494ea997deb3\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/training\">training<\/span> <span id=\"urn:enhancement-c63be0a4-3403-4a60-a25c-844a9bbbed43\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span> is effective and meets your sales team\u2019s needs. Here are the steps you should take when using an <span id=\"urn:enhancement-9a6462fb-a418-4f2f-997d-63f433bbeaec\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/animation\">animated<\/span> <span id=\"urn:enhancement-a95f48c9-0ea2-45c0-b006-31d5201eac7a\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span> maker to make your <span id=\"urn:enhancement-8773babe-1b83-4ddb-8d44-70c90e963d3f\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Identify a learning objective.&nbsp;<\/h3>\n\n\n\n<p>A <span id=\"urn:enhancement-96e187af-c472-47e6-911a-d7725c96ac48\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/training\">training<\/span> <span id=\"urn:enhancement-1c21e813-9a27-4c52-87c0-20501ff680eb\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span> should have a clear purpose. Identify the <a href=\"https:\/\/trainingmag.com\/7-steps-to-writing-learning-objectives-for-employee-training\/\" target=\"_blank\" rel=\"noreferrer noopener\">learning objective<\/a> you would like it to help your sales team achieve.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create a storyboard.&nbsp;<\/h3>\n\n\n\n<p>This doesn\u2019t have to be complicated. Just have a plan of how you\u2019d like your <span id=\"urn:enhancement-80153288-1df7-4d5e-8e48-c5cb6885f414\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span> to flow. Decide if you\u2019re including stories, scenarios, role-play <span id=\"urn:enhancement-b60afe1d-aeb6-4f5b-a3ca-8da19686642d\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">videos<\/span>, or other elements &#8211; and in what order they\u2019ll appear in your <span id=\"urn:enhancement-07a6aa6a-33b2-4423-af37-a0dd5d49ef7c\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Collect your materials.&nbsp;<\/h3>\n\n\n\n<p>You likely already have a wealth of materials to draw from to create your sales <span id=\"urn:enhancement-2e89e7b7-bd2f-4379-937d-877c5a0070e8\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/training\">training<\/span> <span id=\"urn:enhancement-dfa12048-b80f-42fd-bb2f-b76f5c50cd72\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span>; there\u2019s no need to start from scratch. Gather anecdotes from sales managers that would be helpful to include, repurpose information from slide decks or old <span id=\"urn:enhancement-502b7e73-2544-4318-83e7-8b5e1649e76f\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/training\">training<\/span> handouts, or find <span id=\"urn:enhancement-82ab35d4-9979-48f3-bf7b-6dfdb14ea6d7\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span> vignettes you\u2019d like to add to enhance your message.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Choose your characters.&nbsp;<\/h3>\n\n\n\n<p>One of the benefits of using an <span id=\"urn:enhancement-6782bede-e3ce-4408-bae9-56cb64ccb6c7\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/animation\">animated<\/span> <span id=\"urn:enhancement-b8332cf3-3b18-4469-a2f6-1d374472ea9a\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span> maker is the ability to use <span id=\"urn:enhancement-ad7155ce-78b8-47dc-b38a-37c5d4952883\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/animation\">animated<\/span> characters! These are especially helpful when explaining sales techniques or storytelling. You can choose characters that resemble individuals in your <span id=\"urn:enhancement-fd4edd19-466b-4bfd-be64-eecd83db46ba\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/organization\">organization<\/span> or create recurring characters that appear throughout your <span id=\"urn:enhancement-2ae4c557-4105-4a3c-acd3-dca885805cfa\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/training\">training<\/span> <span id=\"urn:enhancement-36c34a62-5f5d-4733-bd00-ec11a0b0079e\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/computer_program\">program<\/span>. Get <span id=\"urn:enhancement-5f391e89-88a2-4634-88cc-e5c4c35eaeb6\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/creativity\">creative<\/span> and make it fun to help engage your viewers!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make the video.&nbsp;<\/h3>\n\n\n\n<p>Make your <span id=\"urn:enhancement-8277c72d-687a-4444-9bf0-5fb6830b595e\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span> using a pre-designed <a href=\"https:\/\/www.powtoon.com\/video-templates\" target=\"_blank\" rel=\"noreferrer noopener\">template<\/a>. Follow your storyboard and use the materials you gathered to add the content. Or, save time by using an <a href=\"https:\/\/www.powtoon.com\/ai\/animation-generator\">ai animation generator<\/a> that creates the first draft instantly from your script or materials. With all the work you did to prepare, your video will come together in no time!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make Animated Training Videos with Powtoon<\/h2>\n\n\n\n<p>Ready to start <span id=\"urn:enhancement-164bd946-b83f-4ccc-ac8d-834fcca0b70f\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/creativity\">making<\/span> your own <span id=\"urn:enhancement-2bfa9c6f-7c13-4b4b-9a50-5c946411157f\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/training\">training<\/span> <span id=\"urn:enhancement-7a606dd8-3ac9-4e39-9e53-9aba54e28b7f\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">videos<\/span>? <span id=\"urn:enhancement-9f6ae5aa-63bb-486d-abb3-fa9c82e38df8\" class=\"textannotation disambiguated wl-organization\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/powtoon\">Powtoon<\/span> is the <span id=\"urn:enhancement-3c2e969c-8f5b-4082-aad7-5997b3a8e145\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/visual_communication\">visual communication platform<\/span> used by 96% of Fortune 500 <span id=\"urn:enhancement-a8cbef81-8c54-4fe1-af93-25b84f7cc78d\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/company\">companies<\/span>. Maintain brand control while giving your team members a simple but powerful tool to create the <span id=\"urn:enhancement-55cba5e2-14c1-4977-86cc-7e1f723cdf7f\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/training\">training<\/span> <span id=\"urn:enhancement-b8cd0e8a-dd8a-4d21-9ff2-f89a36f63e59\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">videos<\/span> they need to succeed. <a href=\"https:\/\/www.powtoon.com\/account\/signup\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for free<\/a>!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.powtoon.com\/account\/signup\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1229\" height=\"223\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2020\/10\/image.png\" alt=\"start-using-powtoon-cta\" class=\"wp-image-13369\" style=\"width:375px;height:68px\"\/><\/a><\/figure><\/div>\n\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>There are nearly limitless options to choose from when making a training video, but animated videos have a few advantages over other types of videos. Here\u2019s what you need to know to use an animated video maker to create sales&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":61,"featured_media":14480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[2,4,10],"tags":[355,211],"class_list":["post-14479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explainer-2","category-animation-software-2","category-powtoon-examples","tag-animated-videos","tag-powtoon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use an Animated Video Maker to Create Sales Training Videos - 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