{"id":15808,"date":"2023-07-25T23:00:00","date_gmt":"2023-07-25T21:00:00","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=15808"},"modified":"2025-12-17T16:57:33","modified_gmt":"2025-12-17T14:57:33","slug":"how-ai-technology-is-transforming-small-businesses","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/how-ai-technology-is-transforming-small-businesses\/","title":{"rendered":"How AI Technology is Transforming Small Businesses"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Read Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes <\/span><\/span>\n<p>Artificial intelligence has become such a buzzword in recent months that it\u2019s sometimes difficult to know precisely what AI tech consists of. Often, AI refers to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Machine learning: <\/strong>This form of AI involves algorithms, as the name implies, learning to perform specific tasks on their own without being prompted to. A basic example of machine learning is an algorithm for a popular e-commerce site recommending products to users based on their purchase histories.<\/li>\n\n\n\n<li><strong>Natural language processing: <\/strong>NLP is a subset of AI involving computers essentially learning how to understand human language and communicate with humans accordingly. This technology drives sophisticated chatbots.<\/li>\n\n\n\n<li><strong>Automation: <\/strong>Various types of AI tools can automate tasks that a human worker would otherwise need to complete. For example, it\u2019s becoming <a href=\"https:\/\/www.npr.org\/sections\/health-shots\/2023\/04\/05\/1167993888\/chatgpt-medicine-artificial-intelligence-healthcare\">increasingly common<\/a> for medical professionals to use AI to complete paperwork for them, allowing them to focus on other priorities.<\/li>\n<\/ul>\n\n\n\n<p>AI technologies are transforming businesses across a range of industries and niches. Be aware small businesses aren\u2019t exempt from these developments.<\/p>\n\n\n\n<p>Do you own a small business? If so, familiarizing yourself with the way AI is changing how others do business could help you better understand how you might take advantage of this technology yourself.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3 Ways AI is Transforming Small Business: What You Need to Know<\/h2>\n\n\n\n<p>This isn\u2019t an exhaustive list. Because AI tech is developing rapidly, the way it influences how entrepreneurs do business is constantly expanding. That said, three ways AI is transforming a small business that you should be aware of include the following:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Data Analysis<\/h3>\n\n\n\n<p>Analyzing various types of data can help a small business owner make informed decisions. Consider the following examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyzing social media follower data can provide a business owner with more information about their customer base<\/li>\n\n\n\n<li>Analyzing sales data allows a business owner to identify seasonal trends<\/li>\n\n\n\n<li>Analyzing financial data allows for more accurate budgeting and forecasting<\/li>\n<\/ul>\n\n\n\n<p>Those are merely a few examples. Unfortunately, the task of data analysis is often time-consuming and complex.<\/p>\n\n\n\n<p>That\u2019s no longer necessarily the case. AI programs can perform accurate data analysis virtually nonstop. Small business owners are <a href=\"https:\/\/www.business.com\/articles\/the-state-of-data-analytics\/\">leveraging the technology for this purpose<\/a>, helping them strategize more effectively than ever before while also saving time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Boosting Security<\/h2>\n\n\n\n<p>Guarding against data leaks and breaches plays a key role in a small business\u2019 reputation. Customers are less likely to trust a business in the future if, due to a lack of proper security measures, their data gets out or someone hacks their accounts.<\/p>\n\n\n\n<p>This is another problem AI may offer a solution to. AI algorithms can boost security by identifying the signs of suspicious behavior and putting a stop to it or alerting the necessary parties promptly.<\/p>\n\n\n\n<p>Regardless of the type of business you run, in the digital age, there\u2019s a good chance your business handles customer data to at least some extent. AI-based security measures can allow you to do so responsibly.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Improving Customer Service<\/h2>\n\n\n\n<p>As a small business owner, you likely understand that providing strong and reliable customer service contributes to your success. However, you might also be a very busy person who must handle a wide range of responsibilities and tasks every day. If so, there\u2019s a good chance you\u2019re unable to promptly address all customer service requests on your own.<\/p>\n\n\n\n<p>Thanks to AI, you don\u2019t have to. AI-based chatbots can handle many customer requests without requiring any additional human involvement. If a customer has a request or an issue that AI can\u2019t help them with, the AI chatbot can still assist them in contacting a human customer service representative for more help.<\/p>\n\n\n\n<p>Using AI in this capacity will improve your customer service, thereby boosting your business\u2019 reputation.<\/p>\n\n\n\n<p>It may also save you time and money. If a chatbot can handle many customer service requests on your behalf, you won\u2019t need to devote time to handling these requests on your own, nor will you need to hire a human employee to address them.&nbsp;<\/p>\n\n\n\n<p>This highlights a critical point. Even if you appreciate the potential value of investing in AI solutions for your small business, you might nevertheless still be reluctant to do so because you believe embracing AI is too cost-prohibitive right now. However, by taking advantage of AI sooner rather than later, you stand to actually save (and earn) a lot of money in the long run.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Importance of Embracing AI as a Small Business Owner<\/h2>\n\n\n\n<p>Again, these are just three ways AI is transforming small businesses. They by no means represent all the ways small business owners are applying AI technology to improve their products, services, internal processes, and more.<\/p>\n\n\n\n<p>It doesn\u2019t matter what type of small business you own\u2014odds are good that various AI solutions that could benefit you are already currently available. Trends indicate your competitors are likely using these technologies already. You should do the same to maintain your competitive edge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Getting Started With AI for Your Small Business<\/h2>\n\n\n\n<p>Embracing AI as a small business owner doesn\u2019t need to be a challenge. Remember that you can use <a href=\"https:\/\/www.powtoon.com\/blog\/what-is-ai-script-writing\/\">AI for script writing<\/a>, narration, and various other purposes. With that in mind, knowing <a href=\"https:\/\/www.powtoon.com\/blog\/how-to-write-script-with-ai\/\">how to use AI to write a script<\/a> or make voiceovers can go a long way. Keep the following tips in mind as you explore various AI tools and services for your business:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>List the various ways you might consider using AI<\/li>\n\n\n\n<li>Search for products and services that align with your needs<\/li>\n\n\n\n<li>Research which tools competitors in your industry might already be using<\/li>\n\n\n\n<li>Test out different AI tools (you can usually do so with a free trial) to identify those you feel most comfortable with<\/li>\n\n\n\n<li>If necessary, train your employees to use these tools as well<\/li>\n<\/ul>\n\n\n\n<p>As you grow increasingly comfortable with using a few AI solutions to streamline your operations as a small business owner, you may decide to experiment with additional tools. Once more, because AI develops rapidly, new AI solutions tend to hit the market fairly often. <\/p>\n\n\n\n<p>Make use of them accordingly. The sooner you begin working with an AI solution, the sooner you\u2019ll begin seeing a strong return-on-investment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bonus Tip: Use AI to Generate Content (and Use Powtoon to Animate it)<\/h2>\n\n\n\n<p>Some small business owners are also using AI for more creative tasks, such as generating scripts for short animated promotional videos. If you also use AI for this purpose, Powtoon is a beginner-friendly <a href=\"https:\/\/www.powtoon.com\/create\/animated-videos\">animation maker<\/a> that can allow you to create animated videos easily and affordably. The platform also offers one of the <a href=\"https:\/\/www.powtoon.com\/blog\/best-ai-script-writer\/\">best AI script generators<\/a>. And did we mention you can use the <a href=\"https:\/\/www.powtoon.com\/ai\/video-generator\">AI video generator<\/a>\u2014one of the <a href=\"https:\/\/www.powtoon.com\/blog\/ai-video-editor\/\">best AI video editors<\/a>\u2014to streamline your whole video content creation process? <a href=\"https:\/\/www.powtoon.com\/account\/signup\/?signup_form=homepage-lp&amp;form_audience=&amp;tof_signup_form=homepage-lp\">Sign up today<\/a> to get started!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.powtoon.com\/account\/signup\/?signup_form=homepage-lp&amp;form_audience=&amp;tof_signup_form=homepage-lp\"><img loading=\"lazy\" decoding=\"async\" width=\"1229\" height=\"223\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2020\/09\/blog_buttons-04.png\" alt=\"\" class=\"wp-image-13272\" style=\"width:426px;height:77px\"\/><\/a><\/figure><\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence has become such a buzzword in recent months that it\u2019s sometimes difficult to know precisely what AI tech consists of. Often, AI refers to: AI technologies are transforming businesses across a range of industries and niches. Be aware&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":61,"featured_media":15762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[1273],"tags":[2812,2810,2811,370,250],"class_list":["post-15808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-video","tag-3-ways-ai-is-transforming-small-business","tag-ai-technology","tag-artificial-intelligence","tag-small-business","tag-small-businesses"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How AI is Transforming Small Businesses | Powtoon Blog<\/title>\n<meta name=\"description\" content=\"Artificial intelligence has become such a buzzword in recent months. 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Discover how AI technologies help small businesses succeed faster.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.powtoon.com\/blog\/how-ai-technology-is-transforming-small-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Powtoon Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Powtoon\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-25T21:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T14:57:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2023\/06\/How-AI-Technology-is-transforming-Small-Businesses-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hanna Abitbul\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hanna Abitbul\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.powtoon.com\/blog\/how-ai-technology-is-transforming-small-businesses\/\",\"url\":\"https:\/\/www.powtoon.com\/blog\/how-ai-technology-is-transforming-small-businesses\/\",\"name\":\"How AI is Transforming Small Businesses | Powtoon Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/how-ai-technology-is-transforming-small-businesses\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/how-ai-technology-is-transforming-small-businesses\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2023\/06\/How-AI-Technology-is-transforming-Small-Businesses-1.png\",\"datePublished\":\"2023-07-25T21:00:00+00:00\",\"dateModified\":\"2025-12-17T14:57:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/#\/schema\/person\/c2fa15a41f8340aa1e06ddc8271b10f9\"},\"description\":\"Artificial intelligence has become such a buzzword in recent months. 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