{"id":15829,"date":"2023-08-10T23:00:00","date_gmt":"2023-08-10T21:00:00","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=15829"},"modified":"2023-07-04T11:02:23","modified_gmt":"2023-07-04T09:02:23","slug":"10-presentation-design-trends-to-try-in-2023","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/10-presentation-design-trends-to-try-in-2023\/","title":{"rendered":"10 Presentation Design Trends to Try in 2023"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Read Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes <\/span><\/span>\n<p>Whether you\u2019re an employee delivering a presentation on a recent project, a business owner pitching your services to new customers, or a student delivering a class presentation, making the right impression on your audience requires designing an eye-catching and eye-pleasing presentation.<\/p>\n\n\n\n<p>One way to accomplish this goal is to familiarize yourself with the latest presentation design trends. Specific examples to keep in mind when designing your next presentation include:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">An Emphasis on Minimalism<\/h2>\n\n\n\n<p>Effective presentation design involves striking a delicate balance. On the one hand, you want the slides of a presentation to be visually interesting enough to engage an audience. On the other hand, you need to ensure your audience absorbs the information being presented. Bombarding them with excessive visual stimulation could prevent audience members from retaining a presentation\u2019s content.<\/p>\n\n\n\n<p>Many are striking this balance by embracing minimalism. Instead of cluttering their slides with various images, they\u2019re using a few larger images to ensure a cleaner look. Rather than going overboard with a wide-ranging color palette and numerous typography choices, they\u2019re sticking to only two or three colors and fonts.<\/p>\n\n\n\n<p>(Tip: When choosing a color scheme for your presentation design, study <a href=\"https:\/\/blog.hubspot.com\/marketing\/color-theory-design\">color theory<\/a> to determine which colors represent your brand and trigger the appropriate emotional response in your audience.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Expressive Text<\/h2>\n\n\n\n<p>Traditionally, the visual elements of a slideshow have been the most attention-grabbing, while text has usually been a more \u201cboring\u201d component.<\/p>\n\n\n\n<p>That\u2019s changing. Increasingly, presentation design experts have been experimenting with ways to make text come alive and capture an audience\u2019s attention. Ways to achieve this goal may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Animating text<\/li>\n\n\n\n<li>Using custom fonts<\/li>\n\n\n\n<li>Using 3D text<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Animation<\/h2>\n\n\n\n<p>Animation can serve many purposes in a presentation. The following are just a few examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Telling a story to boost the content\u2019s <a href=\"https:\/\/hbr.org\/2003\/06\/storytelling-that-moves-people\">overall persuasiveness<\/a><\/li>\n\n\n\n<li>Illustrating complex <a href=\"https:\/\/www.powtoon.com\/blog\/how-can-using-an-animation-maker-help-education\/\">concepts and ideas<\/a><\/li>\n\n\n\n<li>Establishing a brand with animated characters who represent an organization\u2019s branded \u201cpersonality\u201d<\/li>\n\n\n\n<li>Adding humor to a presentation, making it more entertaining (and thus more engaging)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Visual Storytelling<\/h2>\n\n\n\n<p>Even if you don\u2019t incorporate animation into a presentation, you might nevertheless account for the current presentation design trend of visual storytelling when deciding how to hit certain essential points.<\/p>\n\n\n\n<p>For example, perhaps you\u2019re delivering a sales pitch. Your goal might be to illustrate how your products or services solve a common problem for your customers. One way to do so is through a series of pictures telling a story about a character who faces the same problem your customers face, only to overcome it with the help of your products.&nbsp;<\/p>\n\n\n\n<p>A series of photos is just one potential visual storytelling strategy. For instance, if a comic is more brand-appropriate, you could include a comic instead of a photo series in your presentation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prioritizing Accessibility<\/h2>\n\n\n\n<p>Presentation design isn\u2019t just about ensuring a presentation looks impressive. It\u2019s also about ensuring as many audience members as possible can absorb the presentation\u2019s content.<\/p>\n\n\n\n<p>Ways to make a presentation <a href=\"https:\/\/www.powtoon.com\/blog\/how-to-make-videos-accessible\/\">more accessible<\/a> include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using captions during videos<\/li>\n\n\n\n<li>Including the option to turn on audio narration and descriptions for blind audience members&nbsp;<\/li>\n\n\n\n<li>Designing multiple versions of a presentation in different languages<\/li>\n\n\n\n<li>Avoiding excessive usage of cultural idioms and slang that might alienate or confuse audience members from different cultures<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Large Blocks of Vibrant Text<\/h2>\n\n\n\n<p>Instead of including substantial amounts of relatively small text on individual presentation slides, consider using fewer words per slide but opting for larger font sizes and more vibrant colors. This is another way you can use text to capture the attention of audience members while still adhering to a relatively minimalist presentation design style.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dark Mode<\/h2>\n\n\n\n<p>Many people already opt to use dark mode when viewing their phones and tablets in order to reduce eye strain. Website and app designers have taken note, making design choices that are compatible with dark mode, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensuring there\u2019s a reasonably strong contrast between background and text\/images<\/li>\n\n\n\n<li>Testing color choices in dark mode to confirm they still look pleasing<\/li>\n\n\n\n<li>Using dark gray instead of pure black<\/li>\n\n\n\n<li>Using off-white fonts instead of pure white fonts<\/li>\n<\/ul>\n\n\n\n<p>This trend has also begun influencing presentation design. Keep it in mind when designing your slides.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Return to Serif Fonts<\/h2>\n\n\n\n<p>Anything a person sees on a slide in one of your presentations can tell them something about your brand. As such, it\u2019s important to remember that there are no color schemes, fonts, or other such elements that are ideal for all presentations. You need to be certain the visual aspects of a presentation correspond with your branded identity.<\/p>\n\n\n\n<p>That said, Serif typography is making a comeback in presentation design. Because Serif fonts may appear somewhat traditional or old-fashioned, they\u2019ve come to convey a sense of timeless authority.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Muted Images<\/h2>\n\n\n\n<p>Are you looking for a way to include more interesting images in your presentation slides without the slides looking too busy? If so, consider muting images so they blend in more with the background. This simple presentation design technique allows you to add more images while maintaining a clean sense of visual consistency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI-Generated Images<\/h2>\n\n\n\n<p>Thanks to AI programs, designers can now generate various types of images in just a few moments. As such, they\u2019re experimenting with AI images, using AI to develop imagery that would normally take hours or even days to generate.<\/p>\n\n\n\n<p>It\u2019s not necessarily wise to use all the images that an AI program generates. These tools are simply giving presentation designers more creative freedom to experiment with imagery than ever before.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2023 Presentation Design Trends to Keep in Mind<\/h2>\n\n\n\n<p>Consider these presentation design ideas the next time you need to put together a visually-appealing presentation that\u2019s both attractive and informative. By accounting for current trends and using the right tools, even someone with minimal design experience can create a presentation that resonates with audience members.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create Gorgeous Presentations With Powtoon<\/h2>\n\n\n\n<p>Offering features such as text effects, animation, and much more, Powtoon is an online presentation maker that allows everyone from amateurs to seasoned pros to design presentations that impress. To learn more about what Powtoon can do for you, <a href=\"https:\/\/www.powtoon.com\/account\/signup\/?signup_form=homepage-lp&amp;form_audience=&amp;tof_signup_form=homepage-lp\">sign up<\/a> today.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.powtoon.com\/account\/signup\/?signup_form=homepage-lp&amp;form_audience=&amp;tof_signup_form=homepage-lp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2020\/09\/blog_buttons-04.png\" alt=\"\" class=\"wp-image-13272\" width=\"423\" height=\"77\"\/><\/a><\/figure><\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re an employee delivering a presentation on a recent project, a business owner pitching your services to new customers, or a student delivering a class presentation, making the right impression on your audience requires designing an eye-catching and eye-pleasing&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":61,"featured_media":15775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[18,16],"tags":[2829,2828,2692],"class_list":["post-15829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presentation-tips","category-presentation-software","tag-10-presentation-design-trends-to-try-in-2023","tag-presentation-design-trends","tag-presentation-maker"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Presentation Design Trends to Try in 2023 | Powtoon Blog<\/title>\n<meta name=\"description\" content=\"Master the 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