{"id":15900,"date":"2023-08-24T23:00:00","date_gmt":"2023-08-24T21:00:00","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=15900"},"modified":"2023-08-07T12:29:21","modified_gmt":"2023-08-07T10:29:21","slug":"how-to-use-social-media-for-advertising-without-a-following","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/how-to-use-social-media-for-advertising-without-a-following\/","title":{"rendered":"How To Use Social Media For Advertising Without A Following"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Read Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes <\/span><\/span>\n<p>Social media has become a major advertising and marketing channel in a relatively short period. Research indicates that in 2022, spending on social media advertising totaled approximately <a href=\"https:\/\/www.statista.com\/topics\/1538\/social-media-marketing\/#topicOverview\">$230 billion.<\/a> Experts predict social media advertising spending is only going to increase as the value of this marketing tactic becomes more and more apparent.<\/p>\n\n\n\n<p>Brands across virtually all industries have taken advantage of social media platforms to reach new customers and foster loyalty among existing customers. While you may appreciate this, you might nevertheless be reluctant to devote time and money to promoting your brand on social media. Perhaps this is because you currently have a limited social media following and therefore believe that social media advertising can\u2019t yield a strong return on investment for you.<\/p>\n\n\n\n<p>This is an understandable perspective. However, once you learn how to use social media for advertising without a following, you\u2019ll realize that social media marketing can still play a valuable role in your overall promotional strategy. The following overview explains how.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Check Demographic Data to Choose the Ideal Social Media Platforms<\/h2>\n\n\n\n<p>The first step in the social media advertising process is to identify which platforms your brand should have a presence on. Even if you develop and release otherwise strong social media marketing content, your efforts won\u2019t result in major rewards for your company if you\u2019re not posting on the platforms your target audience uses.<\/p>\n\n\n\n<p>Start by defining the basic demographic data of your target customers. List their age range, gender, and other such relevant factors.<\/p>\n\n\n\n<p>Then, research the <a href=\"https:\/\/www.pewresearch.org\/internet\/fact-sheet\/social-media\/\">demographics of social media users<\/a> broken down by platform. Doing so will help you choose which platforms you should be active on.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create Your Pages<\/h2>\n\n\n\n<p>Before you embrace social media advertising by running active campaigns, you need to create pages on your chosen platforms. Keep the following essential tips in mind when doing so:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Be sure to thoroughly and accurately list all the ways potential followers can contact your business<\/li>\n\n\n\n<li>Include high-quality images that represent your brand\u2019s unique identity<\/li>\n\n\n\n<li>Draft a concise description of your business that ensures followers understand the nature of your products and services<\/li>\n<\/ul>\n\n\n\n<p>Now is also a time to establish a basic plan for how you will maintain and monitor your pages. At the start, this can be as simple as setting aside a particular day or time during the week to check for messages and schedule future posts for the upcoming week. As you gain more experience with social media advertising and management, you\u2019ll develop a stronger sense of how you can fit managing your social media presence into your routine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alert Existing Followers<\/h2>\n\n\n\n<p>You may not currently have social media followers. That doesn\u2019t necessarily mean you have no customers at all.&nbsp;<\/p>\n\n\n\n<p>Think about the various ways you may already be in contact with your customer base. Examples potentially include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your website<\/li>\n\n\n\n<li>Your email list<\/li>\n\n\n\n<li>Any ads you already run on radio, TV, or in print publications<\/li>\n\n\n\n<li>Your brick-and-mortar presence<\/li>\n<\/ul>\n\n\n\n<p>Make a point of letting your customers know about your social media presence. By promoting your social pages <a href=\"https:\/\/www.powtoon.com\/blog\/embedding-social-media-content\/\">through your website<\/a>, email list, ads, and conversations with customers, you can begin developing a following. Doing so may give your social media advertising campaigns a head start.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Familiarize Yourself with the Social Media Advertising Process<\/h2>\n\n\n\n<p>Providing brands with a platform for advertising and marketing is one of the key ways social media companies make money. Thus, no matter what social media platforms you use, there\u2019s no shortage of tutorials regarding how to advertise on said platforms.<\/p>\n\n\n\n<p>Review all the relevant tutorials and guides. Although learning the nuances of the social media advertising process may require long-term experimentation, you want to have a grasp of the basics before planning and running a campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consider These Tactics for Using Social Media Advertising Without a Following<\/h2>\n\n\n\n<p>There are several ways you can take advantage of social media advertising to your benefit, even if your current social media following is fairly small. Ideas to consider when planning campaigns include the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consider partnering with influencers: <\/strong>Partnering with influencers is a popular way to drive exposure for your brand. According to research, approximately <a href=\"https:\/\/blog.hubspot.com\/marketing\/influencer-marketing-stats\">25% of marketers<\/a> already use influencer marketing to some degree. If you find an influencer to partner with, and you confirm their target audience overlaps with yours, working with them could help you cast a wide net despite having a limited following.<\/li>\n\n\n\n<li><strong>Use hashtags: <\/strong>Hashtags give brands the opportunity to participate in various ongoing and trending conversations via social media platforms like Twitter and Instagram. Monitor trending hashtags, and when you find any that are relevant to your brand, share relevant posts accordingly.<\/li>\n\n\n\n<li><strong>Use paid advertising: <\/strong>Again, advertising is one of the most significant monetization tactics for social media companies. Although the social media advertising and marketing processes should certainly involve posting content on your pages, you should also experiment with paid advertising campaigns. If you use a social media platform\u2019s targeting tools to target the right audience, your campaigns could deliver major results.<\/li>\n<\/ul>\n\n\n\n<p>Most importantly, be patient, and prioritize generating and sharing <a href=\"https:\/\/www.powtoon.com\/blog\/how-to-decide-what-type-of-content-to-post-on-social-media\/\">impressive content<\/a>. That\u2019s key. Even if you don\u2019t currently have many followers, your goal with social media advertising should be to share the type of content your ideal followers would find valuable. Consistently doing so will allow you to naturally cultivate a follower base.<\/p>\n\n\n\n<p>As always, it\u2019s also important to define specific advertising goals and to monitor the performance of your campaigns. Knowing exactly what you intend to achieve and tracking your progress accordingly is key to optimizing and refining your strategy. You may not have a major following now, but applying these tips can change that!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use Powtoon to Generate Social Media Video Content<\/h2>\n\n\n\n<p>Studies show that video content <a href=\"https:\/\/www.forbes.com\/sites\/amitchowdhry\/2018\/09\/18\/study-relevant-video-content-drives-more-engagement-and-revenue\/\">drives more engagement<\/a> on social media than most other forms of content. Luckily, with Powtoon, you can easily and efficiently develop strong video content for social media, even if you have no video production experience and a limited video production budget. Learn more by <a href=\"https:\/\/www.powtoon.com\/account\/signup\/?signup_form=homepage-lp&amp;form_audience=&amp;tof_signup_form=homepage-lp\">signing up<\/a> today!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.powtoon.com\/account\/signup\/?signup_form=homepage-lp&amp;form_audience=&amp;tof_signup_form=homepage-lp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2020\/09\/blog_buttons-04.png\" alt=\"\" class=\"wp-image-13272\" width=\"419\" height=\"76\"\/><\/a><\/figure><\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Social media has become a major advertising and marketing channel in a relatively short period. Research indicates that in 2022, spending on social media advertising totaled approximately $230 billion. Experts predict social media advertising spending is only going to increase&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":61,"featured_media":15887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[510,756],"tags":[2846,252,2845,2847],"class_list":["post-15900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-effective-marketing","category-marketing","tag-how-to-use-social-media-for-advertising-without-a-following","tag-social-media","tag-social-media-advertising","tag-social-media-advertising-process"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Use Social Media For Advertising Without A Following | Powtoon Blog<\/title>\n<meta name=\"description\" content=\"Social media has become a major advertising and marketing channel. 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