{"id":1867,"date":"2013-03-10T14:43:25","date_gmt":"2013-03-10T12:43:25","guid":{"rendered":"http:\/\/www.powtoon.com\/blog\/?p=1867"},"modified":"2025-07-17T18:59:00","modified_gmt":"2025-07-17T16:59:00","slug":"how-your-small-business-can-use-animated-videos-to-turbo-charge-your-marketing","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/how-your-small-business-can-use-animated-videos-to-turbo-charge-your-marketing\/","title":{"rendered":"Animated Videos for your Small Business Marketing"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Read Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes <\/span><\/span><h1><strong>How Your Small Business Can Use Video Marketing<\/strong><\/h1>\n<p>If you own a small business you know you have all these great services to offer and you know you can&#8217;t afford the marketing budget some of your larger competitors have. \u200b Do-It-Yourself animated videos solve the budget problem. \u200b So now what?<\/p>\n<h1>5 Ways You Can Use Video Marketing to help your small business:<\/h1>\n<h2>1. <span id=\"GRmark_51b3a34a3321610f7d23027462861e5fb2684394_Home-Page:0\" class=\"GRcorrect\">Home-Page<\/span> Explainer Video<\/h2>\n<p>This Video Created by Realty Ninja\u200b for their new website explains the new visitor what the service does. It&#8217;s great because people don&#8217;t like to read long explanations\u200b about services. \u200b An explainer video often takes a less formal approach via a case study that the viewer can relate to. \u200b It illustrates what it&#8217;s like to use the service rather that describe\u200b features and benefits. \u200b And the results? Studies show that <span id=\"GRmark_e03673fef105b30690b5bf02657bba190f9a357a_home-page:0\" class=\"GRcorrect\">home-page<\/span>\u200b explainer videos can increase conversions by 300%.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/I_acCvwTQ-Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>2. Landing Page sales pitch Video\u200b <\/strong><\/h2>\n<p>Here is an example we used for our Small Business Landing Page.<\/p>\n<p>In this sales pitch video we address the visitor directly and follow a simple format:<\/p>\n<p>1) address\u200b the viewers pain, show how it can be solved<\/p>\n<p>2) present Powtoon as the solution<\/p>\n<p>3) show the impact <span id=\"GRmark_382aed2a77eafef3aa5da69cf627b8ce8252d0d9_PowToon:0\" class=\"GRcorrect\">Powtoon<\/span> would have on the user&#8217;s world and<\/p>\n<p>4) top off with a call to action.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/h4ieO78Yc5c\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>3. Promotional video<\/strong><\/h2>\n<p>Have an event, launching a product? How about <span id=\"GRmark_12d12dd3d716c10225bea42cd73f05c2068b05b4_those:0\" class=\"GRcorrect\">those<\/span> webinars or private consultations you give? This video is a great example of how to get people\u200b sold <span id=\"GRmark_47f8b376a7fb3e521daa79ce6c5e74d8dca22378_on:0\" class=\"GRcorrect\">on<\/span> your event \u200b and sign-up\u200b for it. It features instructions, benefits, calls for action and humor. \u200b This video is great for sharing on social networks and posting on a blog.<\/p>\n<p><em id=\"__mceDel\"> <iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/N4R22Ol_g3o?list=PLrSpljtyyLBxnmsOWNnif6NNl3Ekn5zC6\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<\/em><\/p>\n<h2>4. Thank You video<\/h2>\n<p>These can be very powerful because they create emotional engagement and therefore are likely to go viral. \u200b This particular example has a unique twist to it. But you can make a simple thank-you,\u200b happy holiday or a congratulations video and email direct or send via social networks.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9633 aligncenter\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2013\/03\/Screen-Shot-2018-11-15-at-16.07.33-1.png\" alt=\"\" width=\"503\" height=\"280\" \/><\/p>\n<h2><b>5. Video Blog with info-videos<\/b><\/h2>\n<p>An info-video does not have to be as long as the example below but it could also go much longer as long as it offers real content. \u200b Visitors will appreciate\u200b your sharing of knowledge\u200b and come for more and since video ranks so much higher <span id=\"GRmark_c02b4b5b66e69c3b816710403f3bad6b035b82d7_on:0\" class=\"GRcorrect\">on<\/span> Google search, your blog will stand out of the crowd.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/ZhSMs7q3g88\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<a title=\"retweet this\" href=\"https:\/\/twitter.com\/intent\/tweet?text=5+Ways+You+Can+Use+Video+Marketing+to+help+your+small+business%3A+http%3A%2F%2Fow.ly%2FiFUm1&amp;source=clicktotweet\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1744\" src=\"http:\/\/dbjk47w5ep2rm.cloudfront.net\/uploads\/2013\/01\/PowToon-pow-2013-02-07-11-45-29.jpg\" alt=\"Animated Presentation explainers\" \/><\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>How Your Small Business Can Use Video Marketing If you own a small business you know you have all these great services to offer and you know you can&#8217;t afford the marketing budget some of your larger competitors have. \u200b&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"inline_featured_image":false,"twitterCardType":"summary","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[1177],"tags":[39,40,48,50,56,64,77,79,83,86,96,111,115,116,121,129,165,172,173,178,179,198,203,206,211,228,237,250,259,266,270,278,283,287,296,297],"class_list":["post-1867","post","type-post","status-publish","format-video","hentry","category-legacy","tag-animate","tag-animated","tag-animated-video","tag-animation","tag-animator","tag-audience","tag-brand","tag-budget","tag-businesses","tag-camera","tag-clients","tag-creating","tag-customer","tag-customers","tag-does","tag-effective","tag-industry","tag-likely","tag-lot","tag-market","tag-marketing","tag-offer","tag-owners","tag-potential","tag-powtoon","tag-produce","tag-sales","tag-small-businesses","tag-strategy","tag-tips","tag-traffic","tag-video-for","tag-viral-video","tag-ways","tag-yourself","tag-youtube","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Small Business video marketing using Animated Videos<\/title>\n<meta name=\"description\" content=\"Wondering how your small business can effectively use video marketing? Find the answers and strategies that help grow your business with video marketing here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.powtoon.com\/blog\/how-your-small-business-can-use-animated-videos-to-turbo-charge-your-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small Business video marketing using Animated Videos\" \/>\n<meta property=\"og:description\" content=\"Wondering how your small business can effectively use video marketing? 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