{"id":1878,"date":"2013-03-14T15:35:23","date_gmt":"2013-03-14T13:35:23","guid":{"rendered":"http:\/\/www.powtoon.com\/blog\/?p=1878"},"modified":"2026-01-13T12:03:02","modified_gmt":"2026-01-13T10:03:02","slug":"make-an-animated-video-or-animated-explainer-for-your-website-with-powtoon","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/make-an-animated-video-or-animated-explainer-for-your-website-with-powtoon\/","title":{"rendered":"How to Make an Animated Explainer Video for Your Website"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Read Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes <\/span><\/span>\n<p>An animated explainer video helps website visitors understand what you do, why it matters, and what to do next within seconds. Instead of relying on long blocks of text, an explainer video uses visuals, motion, and narrative to reduce friction and speed up comprehension.<\/p>\n\n\n\n<p>Today, creating a website explainer video does not require a production team or technical animation skills. With a browser-based tool like <strong><a href=\"https:\/\/www.powtoon.com\/\">Powtoon<\/a><\/strong>, teams can turn ideas, scripts, or documents into clear animated videos that support understanding and conversion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The short answer<\/strong><\/h3>\n\n\n\n<p>Effective website explainer videos focus on clarity, speed, and relevance. <strong><a href=\"https:\/\/www.powtoon.com\/create\/animated-videos\">Powtoon<\/a><\/strong> helps teams create animated explainers that communicate value quickly, stay on brand, and are easy to update over time.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Animated Explainer Videos Work on Websites<\/strong><\/h2>\n\n\n\n<p>Animated explainer videos improve first-time visitor understanding by simplifying complex ideas visually. Website visitors make decisions quickly, and animation helps guide attention and reduce cognitive load.<\/p>\n\n\n\n<p>Well-designed website explainers help by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Explaining the value proposition in under a minute<br><\/li>\n\n\n\n<li>Replacing dense text with clear visual cues<br><\/li>\n\n\n\n<li>Building trust through consistent tone and branding<br><\/li>\n\n\n\n<li>Supporting different learning styles<\/li>\n<\/ul>\n\n\n\n<p>When placed correctly, an explainer video can increase engagement, time on page, and overall message clarity.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Build a Website Explainer That Works<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Start With the Website Goal<\/strong><\/h3>\n\n\n\n<p>Strong website explainers are designed around one clear purpose. Before opening an animation tool, define whether the video should explain the product, answer a common question, or guide users toward a signup or demo.<\/p>\n\n\n\n<p>The most effective explainer videos solve <strong>one core problem clearly and early<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Structure the Story for Fast Understanding<\/strong><\/h3>\n\n\n\n<p>Effective animated explainers follow a simple narrative structure:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The problem the visitor recognizes<br><\/li>\n\n\n\n<li>Why the problem matters<br><\/li>\n\n\n\n<li>How the solution helps<br><\/li>\n\n\n\n<li>What action the viewer should take<\/li>\n<\/ul>\n\n\n\n<p>This structure prevents feature overload and keeps the message focused.<\/p>\n\n\n\n<p>Powtoon <a href=\"https:\/\/www.powtoon.com\/video-templates\">templates<\/a> are built around this narrative flow, helping teams organize scenes without starting from a blank canvas.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Create the Animated Video With Powtoon<\/strong><\/h3>\n\n\n\n<p><strong>Powtoon<\/strong> is designed for non-designers who need professional results quickly.<\/p>\n\n\n\n<p><strong>Templates as a starting point<\/strong><strong><br><\/strong> Powtoon\u2019s website explainer templates provide ready-made pacing and structure optimized for short attention spans.<\/p>\n\n\n\n<p><strong>Visuals that support the message<\/strong><strong><br><\/strong> Characters, icons, and backgrounds act as visual nouns that reinforce meaning instead of repeating on-screen text.<\/p>\n\n\n\n<p><strong>Animation without complexity<\/strong><strong><br><\/strong> Powtoon uses scene-based animation and motion presets rather than frame-by-frame editing, keeping the focus on storytelling and clarity.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Add Voice, Text, and Timing<\/strong><\/h3>\n\n\n\n<p>Audio and visuals should reinforce each other.<\/p>\n\n\n\n<p>Website explainers work best when you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add voiceover to guide the narrative<br><\/li>\n\n\n\n<li>Use short on-screen text for emphasis<br><\/li>\n\n\n\n<li>Keep scenes brief and purposeful<\/li>\n<\/ul>\n\n\n\n<p>Powtoon allows timing adjustments so the video feels natural and easy to follow.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Optimize the Video for Website Use<\/strong><\/h3>\n\n\n\n<p>Website viewers consume content differently than social audiences.<\/p>\n\n\n\n<p>Before publishing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep the video concise, typically under 90 seconds<br><\/li>\n\n\n\n<li>Place it near the top of the page or next to key content<br><\/li>\n\n\n\n<li>Ensure it works without sound using visual cues and captions<\/li>\n<\/ul>\n\n\n\n<p>Powtoon exports videos in formats that are easy to embed on landing pages, product pages, and homepages.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Maintain Brand Consistency<\/strong><\/h3>\n\n\n\n<p>Consistency is critical when using animation across a website.<\/p>\n\n\n\n<p>Powtoon supports brand alignment by allowing teams to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lock brand colors and fonts<br><\/li>\n\n\n\n<li>Use consistent character styles<br><\/li>\n\n\n\n<li>Reuse scenes across multiple videos<\/li>\n<\/ul>\n\n\n\n<p>This makes it easier to scale explainer content and keep updates aligned over time.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Website Explainer Best Practices Checklist<\/strong><\/h2>\n\n\n\n<p>Before publishing, confirm:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The core value is clear in the first few seconds<br><\/li>\n\n\n\n<li>Visuals support the message rather than distract from it<br><\/li>\n\n\n\n<li>Language is simple and audience-focused<br><\/li>\n\n\n\n<li>There is a clear next step for the viewer<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Q&amp;A: Animated Explainer Videos for Websites<\/strong><\/h2>\n\n\n\n<p><strong>Q &#8211; What is a website explainer video?<\/strong><strong><br><\/strong> A website explainer video is a short animated video that explains a product, service, or idea directly on a webpage to help visitors understand it quickly.<\/p>\n\n\n\n<p><strong>Q &#8211; How long should a website explainer video be?<\/strong><strong><br><\/strong> Most effective website explainer videos are under 90 seconds and focus on a single core message.<\/p>\n\n\n\n<p><strong>Q &#8211; Do website explainer videos need sound?<\/strong><strong><br><\/strong> They should work with or without sound. Using visual cues, captions, and clear motion ensures accessibility and clarity.<\/p>\n\n\n\n<p><strong>Q &#8211; Can explainer videos be updated easily?<\/strong><strong><br><\/strong> Yes. Tools like <strong>Powtoon<\/strong> allow teams to edit scenes, update messaging, or reuse content without recreating the entire video.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Expert Insight<\/strong><\/h2>\n\n\n\n<p>\u201cA website explainer video is a clarity tool. When visitors understand the value quickly, they are more confident taking the next step,\u201d says Powtoon\u2019s Head of Product.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thought<\/strong><\/h2>\n\n\n\n<p>An animated explainer video is not decoration. It is a communication layer that helps your website do its job more effectively.<\/p>\n\n\n\n<p>With <strong>Powtoon<\/strong>, teams can create website-ready animated explainers that clarify ideas, support conversion, and scale across pages without turning animation into a bottleneck.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"http:\/\/www.powtoon.com\/\"><img decoding=\"async\" src=\"http:\/\/dbjk47w5ep2rm.cloudfront.net\/uploads\/2013\/02\/trial_button_pricing.png\" alt=\"Make an Animated video online with PowToon\" class=\"wp-image-1810\" title=\"Make an Animated video online\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p>So, are you ready to make an <span id=\"urn:enhancement-9f89b7e1-a3ad-48e6-8e36-9b9378ef3fea\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/animation\">animated<\/span> <span id=\"urn:enhancement-2079294a-8bfa-4f18-879f-dd56fd815781\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span>?\u200b <a href=\"https:\/\/www.powtoon.com\/blog\/make-an-animated-video-or-animated-explainer-for-your-website-with-powtoon\/\">Powtoon\u200b&#8217;s online video editor<\/a> is free and ready for you to use.<\/p>\n\n\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>An animated explainer video helps website visitors understand what you do, why it matters, and what to do next within seconds. Instead of relying on long blocks of text, an explainer video uses visuals, motion, and narrative to reduce friction&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"twitterCardType":"summary","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[1177],"tags":[24,25,30,37,38,40,44,48,50,55,86,90,91,92,97,102,111,117,154,176,184,189,193,198,200,204,211,230,255,258,261,297],"class_list":["post-1878","post","type-post","status-publish","format-standard","hentry","category-legacy","tag-10-best-powerpoint-alternatives","tag-25","tag-3d","tag-amazing","tag-an-animated","tag-animated","tag-animated-presentation","tag-animated-video","tag-animation","tag-animations","tag-camera","tag-character","tag-characters","tag-choose","tag-clip","tag-computer","tag-creating","tag-demo","tag-goanimate","tag-maker","tag-minutes","tag-movie","tag-moviestorm","tag-offer","tag-online-presentation-software","tag-photoshop","tag-powtoon","tag-production","tag-software","tag-step","tag-students","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Make an Animated Video for Free | Powtoon Blog<\/title>\n<meta name=\"description\" content=\"Create the best Animated video presentations without a camera or software for free using Powtoon. Find out how here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.powtoon.com\/blog\/make-an-animated-video-or-animated-explainer-for-your-website-with-powtoon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make an Animated Video for Free | Powtoon Blog\" \/>\n<meta property=\"og:description\" content=\"Create the best Animated video presentations without a camera or software for free using Powtoon. 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