{"id":1893,"date":"2013-03-18T10:54:22","date_gmt":"2013-03-18T08:54:22","guid":{"rendered":"http:\/\/www.powtoon.com\/blog\/?p=1893"},"modified":"2024-09-30T15:11:53","modified_gmt":"2024-09-30T13:11:53","slug":"5-animated-explainer-video-examples-for-cool-video-marketing","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/5-animated-explainer-video-examples-for-cool-video-marketing\/","title":{"rendered":"Animated Explainer Video Examples"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Read Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes <\/span><\/span>\n<p>Marketers rely on great marketing assets, but these usually take time and money. \u200b These days it&#8217;s all about video marketing and a good video is expensive. What&#8217;s more, video production is not conducive with \u200b Do-It-Yourself animated videos solve the budget problem. \u200b So now what?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 Examples of Cool Animated\u200b Explainer Videos<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. <span id=\"GRmark_51b3a34a3321610f7d23027462861e5fb2684394_Home-Page:0\" class=\"GRcorrect\">Home page<\/span>\u200b animated explainer video<\/h3>\n\n\n\n<p>This <span id=\"urn:enhancement-29\" class=\"textannotation disambiguated wl-thing\" itemid=\"\/entity\/motion-graphics\">video<\/span> was created by <a href=\"https:\/\/www.realtyninja.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RealtyNinja.com<\/a>\u200b for their new website explains the new visitor what the service does. It&#8217;s great because <span id=\"urn:enhancement-17\" class=\"textannotation disambiguated wl-thing\" itemid=\"\/entity\/people\">people<\/span> don&#8217;t like to read long explanations\u200b about services. \u200b An <span id=\"urn:enhancement-14\" class=\"textannotation disambiguated wl-thing\" itemid=\"\/entity\/explainer-video\">explainer video<\/span> often takes a less formal approach via a case study that the viewer can relate to. \u200b It illustrates what it&#8217;s like to use the service rather that describe\u200b features and benefits. \u200b And the results? Studies show that <span id=\"GRmark_e03673fef105b30690b5bf02657bba190f9a357a_home-page:0\" class=\"GRcorrect\">home-page<\/span>\u200b <span id=\"urn:enhancement-2\" class=\"textannotation disambiguated wl-thing\" itemid=\"\/entity\/explainer-videos\">explainer videos<\/span> can increase conversions by 300%.<\/p>\n\n\n\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/I_acCvwTQ-Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Landing page sales pitch video\u200b <\/strong><\/h3>\n\n\n\n<p>Here is an example we used for our Small <span id=\"urn:enhancement-6\" class=\"textannotation disambiguated wl-thing\" itemid=\"\/entity\/business\">Business<\/span> Landing Page.<\/p>\n\n\n\n<p>In this <span id=\"urn:enhancement-22\" class=\"textannotation disambiguated wl-thing\" itemid=\"\/entity\/sales\">sales<\/span> pitch <span id=\"urn:enhancement-31\" class=\"textannotation disambiguated wl-thing\" itemid=\"\/entity\/motion-graphics\">video<\/span> we address the visitor directly and follow a simple format: 1) address\u200b the viewers pain, show how it can be solved 2) present <span id=\"urn:enhancement-15\" class=\"textannotation disambiguated wl-organization\" itemid=\"\/entity\/powtoon\">PowToon<\/span> as the solution 3) show the impact <span id=\"GRmark_382aed2a77eafef3aa5da69cf627b8ce8252d0d9_PowToon:0\" class=\"GRcorrect\"><span id=\"urn:enhancement-16\" class=\"textannotation disambiguated wl-organization\" itemid=\"\/entity\/powtoon\">PowToon<\/span><\/span> would have on the <span id=\"urn:enhancement-69\" class=\"textannotation disambiguated wl-thing\" itemid=\"\/entity\/user-2\">user<\/span>&#8216;s world and 4) top off with a <span id=\"urn:enhancement-4\" class=\"textannotation disambiguated wl-thing\" itemid=\"\/entity\/call-to-action\">call to action<\/span>.<\/p>\n\n\n\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/h4ieO78Yc5c\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Promotional video<\/strong><\/h3>\n\n\n\n<p>Have an event, launching a <span id=\"urn:enhancement-7\" class=\"textannotation disambiguated wl-thing\" itemid=\"\/entity\/product-business-2\">product<\/span>? How about <span id=\"GRmark_12d12dd3d716c10225bea42cd73f05c2068b05b4_those:0\" class=\"GRcorrect\">those<\/span> webinars or private consultations you give? This <span id=\"urn:enhancement-33\" class=\"textannotation disambiguated wl-thing\" itemid=\"\/entity\/motion-graphics\">video<\/span> is a great example of how to get <span id=\"urn:enhancement-18\" class=\"textannotation disambiguated wl-thing\" itemid=\"\/entity\/people\">people<\/span>\u200b sold <span id=\"GRmark_47f8b376a7fb3e521daa79ce6c5e74d8dca22378_on:0\" class=\"GRcorrect\">on<\/span> your event \u200b and sign-up\u200b for it. It features instructions, benefits, calls for <span id=\"urn:enhancement-9\" class=\"textannotation disambiguated wl-thing\" itemid=\"\/entity\/action-game\">action<\/span> and humor. \u200b This <span id=\"urn:enhancement-34\" class=\"textannotation disambiguated wl-thing\" itemid=\"\/entity\/motion-graphics\">video<\/span> is great for sharing on <span id=\"urn:enhancement-19\" class=\"textannotation disambiguated wl-thing\" itemid=\"\/entity\/user-generated-content\">social<\/span> networks and posting on a blog.<\/p>\n\n\n\n<p><em id=\"__mceDel\"> <iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/N4R22Ol_g3o?list=PLrSpljtyyLBxnmsOWNnif6NNl3Ekn5zC6\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Thank you video<\/h3>\n\n\n\n<p>These can be very powerful because they create emotional engagement and therefore are likely to go viral. \u200b This particular example has a unique twist to it. But you can make a simple thank-you,\u200b happy holiday or a congratulations <span id=\"urn:enhancement-36\" class=\"textannotation disambiguated wl-thing\" itemid=\"\/entity\/motion-graphics\">video<\/span> and <span id=\"urn:enhancement-10\" class=\"textannotation disambiguated wl-thing\" itemid=\"\/entity\/email\">email<\/span> direct or send via <span id=\"urn:enhancement-20\" class=\"textannotation disambiguated wl-thing\" itemid=\"\/entity\/user-generated-content\">social<\/span> networks.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"444\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2013\/03\/Screen-Shot-2018-11-15-at-16.07.33.png\" alt=\"\" class=\"wp-image-9628\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><b>5. \u200b Info-videos on a blog<\/b><\/h3>\n\n\n\n<p class=\"has-text-align-left\">An info-<span id=\"urn:enhancement-37\" class=\"textannotation disambiguated wl-thing\" itemid=\"\/entity\/motion-graphics\">video<\/span> does not have to be as long as the example below but it could also go much longer as long as it offers real <span id=\"urn:enhancement-8\" class=\"textannotation disambiguated wl-thing\" itemid=\"\/entity\/content-media\">content<\/span>. \u200b Visitors will appreciate\u200b your sharing of knowledge\u200b and come for more and since <span id=\"urn:enhancement-38\" class=\"textannotation disambiguated wl-thing\" itemid=\"\/entity\/motion-graphics\">video<\/span> ranks so much higher <span id=\"GRmark_c02b4b5b66e69c3b816710403f3bad6b035b82d7_on:0\" class=\"GRcorrect\">on<\/span> <span id=\"urn:enhancement-73\" class=\"textannotation disambiguated wl-organization\" itemid=\"\/entity\/google\">Google<\/span> search, your blog will stand out of the crowd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create Your Own Animated Explainer Video with Powtoon <\/h2>\n\n\n\n<p class=\"has-text-align-left\">Ready to set your brand apart and catch the eye of your potential customers? Powtoon is the visual communication platform that gives you the freedom to create professional and fully customized videos your audience will love. <a href=\"https:\/\/www.powtoon.com\/account\/signup\/?signup_form=homepage-lp&amp;form_audience=&amp;tof_signup_form=homepage-lp\" target=\"_blank\" rel=\"noreferrer noopener\">Try Powtoon today for free<\/a>! <\/p>\n\n\n\n<p class=\"has-text-align-left\"><br><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/ZhSMs7q3g88\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/p>\n\n\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Marketers rely on great marketing assets, but these usually take time and money. \u200b These days it&#8217;s all about video marketing and a good video is expensive. What&#8217;s more, video production is not conducive with \u200b Do-It-Yourself animated videos solve&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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