{"id":2856,"date":"2013-06-18T07:48:01","date_gmt":"2013-06-18T05:48:01","guid":{"rendered":"http:\/\/www.powtoon.com\/blog\/?p=2856"},"modified":"2022-08-03T16:09:53","modified_gmt":"2022-08-03T14:09:53","slug":"interactive-animated-video-marketing-example-using-powtoon","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/interactive-animated-video-marketing-example-using-powtoon\/","title":{"rendered":"Interactive Animated Video Marketing Example Using PowToon"},"content":{"rendered":"Read Time: <\/span> 2<\/span> minutes <\/span><\/span>

When Convine Marketing<\/a> was approached by their client they faced a really big\u200b challenge: how to leverage the the youtube platform to create a highly interactive contest?
\nThe team lead by their graphic designer\u200b Jones Hsu came up a with a\u200b brilliant\u200b solution: Use PowToon to create easily replicable videos modify them to create a story line and overlay them with transparent Youtube annotation links to one another. \u200b Effectively, they added links to PowToon videos. \u200b The game, targeting students is a “video maze” the viewer needs to find the Prize page by\u200b navigating\u200b through the\u200b story\u200b and selecting the right sequence of videos. \u200b This really takes video marketing and social to a whole new level.<\/p>\n

It’s a great watch, a fun game with a prize and a fantastic marketing technique.<\/p>\n

Bob Cook of\u200b Convince\u200b explains:
\n“Adding the interactive element to the Plextor Upgrade Adventure videos was relatively easy.\u200b YouTube’s Annotations function gives you the ability to add links to anyone viewing videos on a PC or Mac. \u200b \u200b For our purposes we needed to make areas of the animation clickable so players could interact with multiple objects and trigger video responses, we found that the spotlight tool worked perfectly for this. Once we’d highlighted the object we’d either add a link to another time in the same video or to a new video, then make the spotlight frame transparent.\u200b This only major limitation to the annotation tool is that you can’t a link to an external website.<\/p>\n

Working with interactive video obviously adds a lot more complexity to the planning and storyboarding process, in practice it also presented issues with buffering and timing as the story moves between videos. Using Powtoons made it a lot easier for our graphic designer\u200b to adjust the story flow and timing to reduce these problems.<\/p>\n

Player feedback and the response from our client has been very positive. We’ve only scratched the surface with this project, the combination of Powtoons’ ability to quickly produce animations and YouTube interactivity opens up a lot of exciting possibilities from a marketing viewpoint.”<\/p>\n

\"PowToon<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When Convine Marketing was approached by their client they faced a really big\u200b challenge: how to leverage the the youtube platform to create a highly interactive contest? 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