{"id":3367,"date":"2013-11-10T09:42:25","date_gmt":"2013-11-10T07:42:25","guid":{"rendered":"http:\/\/www.powtoon.com\/blog\/?p=3367"},"modified":"2022-08-07T12:43:15","modified_gmt":"2022-08-07T10:43:15","slug":"businesses-use-animation-marketing","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/businesses-use-animation-marketing\/","title":{"rendered":"How Businesses Use Animation for Marketing"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Read Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes <\/span><\/span><h1 dir=\"ltr\">Wow your clients and boost sales with animation<\/h1>\n<p dir=\"ltr\">In our fast-paced society people are overwhelmed with emails, texts, social media, and of course so many ads \u2014 they are everywhere \u200b \u2014 and businesses know this. Smart marketers know that potential clients want to be entertained, and wooed, not just presented boring facts. \u200b Facebook has been a huge distraction for web surfers who cannot seem to unplug from the curiosity of each changing minute. How do you grab the attention of Facebook junkies?<\/p>\n<p dir=\"ltr\">\u2022 \u200b Companies are focusing not only on strategy, but clever scripts<\/p>\n<p dir=\"ltr\">\u2022 \u200b Viral animated videos with strong messages and colorful graphics create brand recognition<\/p>\n<p dir=\"ltr\">\u2022 \u200b Animated videos are in high demand and extremely captivating<\/p>\n<p dir=\"ltr\">\u2022 YouTube videos have an enormous audience for animated ads<\/p>\n<h1 dir=\"ltr\">Examples of how businesses use animation for marketing<\/h1>\n<p dir=\"ltr\">Here is a brilliant animated ad that helps the audience retain not only the company name, but leaves quite an impression on the company&#8217;s skills and expertise.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/Bvi7oifHl0A?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p dir=\"ltr\">Have you noticed that e-cards are all animated? The greeting card companies caught onto this concept long ago, understanding that the higher the entertainment value, the higher the sales and profit. Everyone loves receiving animated e-cards and consumers will turn to search engines to find something engaging and memorable for friends and family.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/o1FdMRrUJtc?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p dir=\"ltr\">Companies have shifted their marketing strategies to reach customers online and this includes reaching out to thank loyal customers and addressing their needs<\/p>\n<p dir=\"ltr\">With one tweet about Yoplait&#8217;s use of high fructose corn syrup, a Yoplait yogurt consumer captured the attention of other customers, and eventually the Yoplait management and development teams. Once this issue was resolved, Yoplait created this fabulous animated video to tell the story and thank their loyal fans.<\/p>\n<p dir=\"ltr\">Visual effects with great graphics and interesting animated characters will peak the interest of your audience. But what is the key to keeping them engaged? Russ from PowToons stresses the importance of creating images that match your narrative in order to create a powerful story.<\/p>\n<p dir=\"ltr\">Check out <a href=\"https:\/\/www.powtoon.com\">Powtoon<\/a> to create awesome animated sales video!<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n\n\n<\/p>\n<p dir=\"ltr\">\n\n\n\n<h2 class=\"wp-block-heading\">About the Author<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2013\/11\/janice-raisen.jpeg\" alt=\"Guest author janice raisen\" class=\"wp-image-11075\" width=\"109\" height=\"109\"\/><\/figure><\/div>\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Janis Raisen (opens in a new tab)\" href=\"https:\/\/www.janiscommunications.com\/about\" target=\"_blank\">Janis Raisen<\/a> is an experienced journalist with a diverse portfolio. Her published articles can be found in an array of publications and online platforms. <\/p>\n\n\n\n<p>Connect with Janice on <a rel=\"noreferrer noopener\" aria-label=\"LinkedIn (opens in a new tab)\" href=\"https:\/\/www.linkedin.com\/in\/janis-raisen-96835413\/\" target=\"_blank\">LinkedIn<\/a>.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Wow your clients and boost sales with animation In our fast-paced society people are overwhelmed with emails, texts, social media, and of course so many ads \u2014 they are everywhere \u200b \u2014 and businesses know this. Smart marketers know that&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"twitterCardType":"summary","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[756],"tags":[44,48,620,371,578,135,373,370,636],"class_list":["post-3367","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-animated-presentation","tag-animated-video","tag-business-growth","tag-business-planning","tag-business-tricks","tag-examples","tag-growing-your-business","tag-small-business","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Businesses Use Animation for Marketing - Powtoon Blog<\/title>\n<meta name=\"description\" content=\"Wow your clients and boost sales with animation. Learn how businesses use animation for marketing here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.powtoon.com\/blog\/businesses-use-animation-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Businesses Use Animation for Marketing - Powtoon Blog\" \/>\n<meta property=\"og:description\" content=\"Wow your clients and boost sales with animation. Learn how businesses use animation for marketing here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.powtoon.com\/blog\/businesses-use-animation-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Powtoon Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Powtoon\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-10T07:42:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-07T10:43:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2013\/11\/janice-raisen.jpeg\" \/>\n<meta name=\"author\" content=\"Guest Author\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guest Author\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.powtoon.com\/blog\/businesses-use-animation-marketing\/\",\"url\":\"https:\/\/www.powtoon.com\/blog\/businesses-use-animation-marketing\/\",\"name\":\"How Businesses Use Animation for Marketing - Powtoon Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/businesses-use-animation-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/businesses-use-animation-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2013\/11\/janice-raisen.jpeg\",\"datePublished\":\"2013-11-10T07:42:25+00:00\",\"dateModified\":\"2022-08-07T10:43:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/#\/schema\/person\/59e01f0d781a2ac9a2bb87c7981b1491\"},\"description\":\"Wow your clients and boost sales with animation. 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