{"id":3370,"date":"2013-11-13T08:49:34","date_gmt":"2013-11-13T06:49:34","guid":{"rendered":"http:\/\/www.powtoon.com\/blog\/?p=3370"},"modified":"2022-08-07T12:43:31","modified_gmt":"2022-08-07T10:43:31","slug":"5-best-animated-explainer-examples","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/5-best-animated-explainer-examples\/","title":{"rendered":"5 Best Animated Explainer Examples"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Read Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes <\/span><\/span><h2 dir=\"ltr\">Presenting some amazing explainer video examples -\u200b 5 Best Animated Explainer Examples<\/h2>\n<p>\u00a0<\/p>\n<h1>Animated Explainer example 1: Google Voice<\/h1>\n<p dir=\"ltr\">What is an explainer video anyway? An explainer video is a short video that can be used to explain, well any concept that you wish, from a product demo, to an education lecture, or a quick explanation of your company&#8217;s brand. But when you integrate animation into your explainer video, the end result is an award-winning quality video. Well, don&#8217;t just take our word for it; let&#8217;s start, shall we?<\/p>\n<p dir=\"ltr\">Google is everywhere. Google became part of our vocabulary when we turned their company name into a verb. How many times a day do you \u201cGoogle information?\u201d Well, even Google has realized the importance of animated explainer videos.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/cOZU7BOeQ58\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p dir=\"ltr\">They have the formula down pat for creating the ideal animated explainer video. With a perfect balance between text, visuals, combined with a great voiceover and script, Google mastered this concept.<\/p>\n<p>\u00a0<\/p>\n<h2 dir=\"ltr\">What can we learn from this animated explainer video?<\/h2>\n<p dir=\"ltr\">\u2022 Short and clear message<\/p>\n<p dir=\"ltr\">\u2022 Minimal use of text<\/p>\n<p dir=\"ltr\">\u2022 Animated tone<\/p>\n<p dir=\"ltr\">\u2022 Strong storytelling capability<\/p>\n<p dir=\"ltr\">\u2022 Excellent animation to support the main message<\/p>\n<p dir=\"ltr\">\u2022 Relatable message to technology overload<\/p>\n<p>\u00a0<\/p>\n<h1>Animated Explainer example 2: Virgin America<\/h1>\n<p dir=\"ltr\">Demos and safety instructions can be extremely boring if they are not created with flare. How many people actually watch or listen to safety instructions on an airline? The passengers at Virgin America surely do. The airline must have realized that if they wanted people to stop reading the in-flight magazine during the safety demo that they had to completely captivate them with an innovative approach.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/eyygn8HFTCo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p dir=\"ltr\">This humorous animated explainer video on in-flight safety instructions is very cute and entertaining. It is very creative and effective at providing the necessary information in a manner that will remain in the passengers&#8217; mind long after the flight.<\/p>\n<p>\u00a0<\/p>\n<h2 dir=\"ltr\">What can we learn from this animated explainer video?<\/h2>\n<p dir=\"ltr\">\u2022 Humor is used effectively<\/p>\n<p dir=\"ltr\">\u2022 Message is clear and concise<\/p>\n<p dir=\"ltr\">\u2022 Great choice of animated characters<\/p>\n<p dir=\"ltr\">\u2022 \u200b Voice over is animated and entertaining<\/p>\n<p dir=\"ltr\">\u2022 Script is well written<\/p>\n<p dir=\"ltr\">\u2022 Best airline safety demo<\/p>\n<p>\u00a0<\/p>\n<h1>Animated Explainer example 3:\u200b Christopher Danielson<\/h1>\n<p>\u00a0<\/p>\n<p dir=\"ltr\">Explainer videos also work well in the education market. They are excellent tools for breaking down ideas and concepts, while keeping students entertained and engaged. In this TED education animated explainer video, the lecturer brilliantly proves this point.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/EtclcWGG7WQ?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>As Christopher Danielson (<a href=\"http:\/\/christopherdanielson.wordpress.com\/\">http:\/\/christopherdanielson.wordpress.com\/<\/a>) begins with a mathematical dilemma he carried with him for many years, he takes the viewers on a short journey of discovery. He finally figures out what his teachers were trying to explain. His explainer video is a great example for the growing need for animated explainer videos in the classroom.<\/p>\n<h2 dir=\"ltr\">What can we learn this animated explainer video?<\/h2>\n<p dir=\"ltr\">\u2022 \u200b Clear and pleasant voice over<\/p>\n<p dir=\"ltr\">\u2022 Effective use of text<\/p>\n<p dir=\"ltr\">\u2022 Powerful visuals<\/p>\n<p dir=\"ltr\">\u2022 Strong Storytelling capability<\/p>\n<p dir=\"ltr\">\u2022 Creates intrigue<\/p>\n<p dir=\"ltr\">\u2022 Breaks down a concept into a simple digestible format<\/p>\n<h1>\u00a0<\/h1>\n<h1>Animated Explainer example 4:\u200b Convertable<\/h1>\n<p dir=\"ltr\">Animated explainer videos can work wonderfully in the B2B community. Below is a clever B2B animated explainer video that not only explains the business clearly and simply, the company brings to light real struggles that people may face with inbound email traffic on their company websites. \u200b This can really make or break a business, or at least that is how convincing this video is for viewers. In this example, convertable.com uses Powtoon to explain how easy it can be to lose large clients if your website email is not streamlined.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/ob8E_dJyLJ4?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p dir=\"ltr\"><a href=\"http:\/\/www.youtube.com\/watch?v=ob8E_dJyLJ4#t=22\">\u200b <\/a><\/p>\n<p dir=\"ltr\">What can we learn from this explainer video?<\/p>\n<p dir=\"ltr\">\u2022 Strong Storytelling capability<\/p>\n<p dir=\"ltr\">\u2022 Great animation and visuals<\/p>\n<p dir=\"ltr\">\u2022 Clear and simple script using text only<\/p>\n<p dir=\"ltr\">\u2022 Relatable<\/p>\n<p dir=\"ltr\">\u2022 Presents a solution to a problem that companies may not have otherwise considered<\/p>\n<h1>\u00a0<\/h1>\n<h1>Animated Explainer example 5:\u200b CleverCommuter<\/h1>\n<p dir=\"ltr\">Here is another great animated explainer video by a company called CleverCommuter. They created a community for UK residents to share commuter woes, frustrations, questions, and most importantly &#8212; solutions. This clever explainer video is short, clear, entertaining and leaves no doubt about what CleverCommuter does and sends a clear message that their website is a real relief for regular commuters Their video has all the perfect elements to arouse interest and perhaps inspire people to share the video&#8211; always a bonus!<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/NX3PNmjMP4M?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u00a0<\/p>\n<p dir=\"ltr\">CleverCommuter used Powtoon to present the issue with awesome animation, and provided a solution in just a few short clips. \u200b Check out the great animation style they chose to represent their brand.<\/p>\n<p dir=\"ltr\"><a href=\"http:\/\/www.youtube.com\/watch?v=NX3PNmjMP4M\">\u200b <\/a><\/p>\n<h2 dir=\"ltr\">What can we learn from this animated explainer video?<\/h2>\n<p dir=\"ltr\">\u2022 Short and clear message<\/p>\n<p dir=\"ltr\">\u2022 Minimal use of text<\/p>\n<p dir=\"ltr\">\u2022 Clear and pleasant voice over<\/p>\n<p dir=\"ltr\">\u2022 Strong storytelling capability<\/p>\n<p dir=\"ltr\">\u2022 Excellent animation to support the main message<\/p>\n<p dir=\"ltr\">\u2022 Creates curiosity<\/p>\n<p dir=\"ltr\">\u2022 Message is empathetic to the problem<\/p>\n<p dir=\"ltr\">Now that you are thoroughly entertained and inspired, don&#8217;t forget to create your animated explainer video using Powtoon (<a href=\"https:\/\/www.powtoon.com\">www.powtoon.com<\/a>). \u200b Your options are endless!<\/p>\n<p dir=\"ltr\">By Janis Raisen<\/p>\n<p>\u00a0<\/p>\n\n\n<h2 class=\"wp-block-heading\">About the Author<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2013\/11\/janice-raisen.jpeg\" alt=\"Guest author janice raisen\" class=\"wp-image-11075\" width=\"147\" height=\"147\"\/><\/figure><\/div>\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Janis Raisen (opens in a new tab)\" href=\"https:\/\/www.janiscommunications.com\/about\" target=\"_blank\">Janis Raisen<\/a> is an experienced journalist with a diverse portfolio. Her published articles can be found in an array of publications and online platforms. <\/p>\n\n\n\n<p>Connect with Janice on <a rel=\"noreferrer noopener\" aria-label=\"LinkedIn (opens in a new tab)\" href=\"https:\/\/www.linkedin.com\/in\/janis-raisen-96835413\/\" target=\"_blank\">LinkedIn<\/a>.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Presenting some amazing explainer video examples -\u200b 5 Best Animated Explainer Examples \u00a0 Animated Explainer example 1: Google Voice What is an explainer video anyway? An explainer video is a short video that can be used to explain, well any&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":54,"featured_media":4485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"twitterCardType":"summary","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[756],"tags":[41,42,48,175,564,612,211,636],"class_list":["post-3370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-animated-explainer","tag-animated-explainer-video","tag-animated-video","tag-make-an-animated-video","tag-people-who-inspire","tag-pitch-with-powtoon","tag-powtoon","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - 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