{"id":4662,"date":"2013-04-05T13:19:39","date_gmt":"2013-04-05T11:19:39","guid":{"rendered":"http:\/\/www.powtoon.com\/blog\/?p=4662"},"modified":"2022-08-03T15:38:03","modified_gmt":"2022-08-03T13:38:03","slug":"script-writing-mastery-day-3","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/script-writing-mastery-day-3\/","title":{"rendered":"Script Writing Mastery, Day 3"},"content":{"rendered":"Read Time: <\/span> 3<\/span> minutes <\/span><\/span>

Introductions<\/h2>\n

Objective:<\/b><\/h3>\n

Learn how to craft introductions that will, without fail, captivate and draw in viewers from the very beginning of your video.<\/p>\n

What you need to have ready before you begin:<\/strong><\/p>\n

* Identify the problem that you are going to solve later on in the video<\/p>\n

* Establish what tone best compliments your message<\/p>\n

* Grab any snack or drink that will make you feel the most creative and alert!<\/p>\n

Quick, Snappy, Interesting Introduction?<\/strong><\/h3>\n

\"PowToon<\/p>\n

No… Not quite! In the above example you can clearly see what NOT to do in terms of crafting your introduction. This particular example may be a bit of an over exaggeration, but it illustrates our point nonetheless.<\/p>\n

Point 1) By changing around the opening sentence from “Hi, my name is…” to “Is shopping retail actually therapy? Well, anyone who knows me by name, Mrs. Jones, knows that no only do I believe in retail therapy, but I can actually prove that it works…”, you present the same information, but in a fun, creative, and captivating way. I would certainly want to stick around to see if there is a way to actually justify the amount of shopping I do!<\/p>\n

Point 2) In this section Mrs. Jones presents what could be interesting information, however, she does so in a very dull, boring way. In reality, the fact that the author woke up to the sound of waves everyday as a child is fairly interesting, and should maybe be phrased like: “As a child I woke up to the sound of waves everyday…”<\/p>\n

Point 3) Do not craft any part of your introduction with mundane, uninteresting language. Think of a fun, intriguing, or catching introduction instead. Take a look at our re-write of point 3, and decide for yourselves which you think would go over better with an audience. “Some might think that since I am left handed I’m into fancy schmancy, artsy, right-brained driven things… Well…”<\/p>\n

So now that you know what NOT to do, let’s go over some tips that will lead you to write a catchy, captivating introduction.<\/p>\n

Guidelines for Introductions<\/strong><\/h4>\n

1) Keep it simple<\/p>\n

2) Make it clear<\/p>\n

3) Create intrigue<\/p>\n

4) Use catchy language<\/p>\n

Here are some techniques to help:<\/p>\n

Start with a Question<\/strong><\/p>\n