{"id":4674,"date":"2013-04-03T13:30:25","date_gmt":"2013-04-03T11:30:25","guid":{"rendered":"http:\/\/www.powtoon.com\/blog\/?p=4674"},"modified":"2022-08-03T15:29:14","modified_gmt":"2022-08-03T13:29:14","slug":"script-writing-mastery-day-4","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/script-writing-mastery-day-4\/","title":{"rendered":"Script Writing Mastery, Day 4"},"content":{"rendered":"Read Time: <\/span> 2<\/span> minutes <\/span><\/span>

Catch Phrases and Grabbing Attention<\/h2>\n

\"Explainer<\/p>\n

Objective:<\/strong><\/h4>\n

Learn how to add some pizzazz to your writing with tips on using popular, catchy phrases<\/p>\n

What you need to have ready before you begin:<\/strong><\/p>\n

* Make a list of some catch phrases that you know and like<\/p>\n

* Think about the overall tone you want your script to embody<\/p>\n

* Grab any snack or drink that makes you feel creative and alert!<\/p>\n

Simply stated, competing for attention from the same target market as thousands of other people requires innovative tactics. Let me share a secret with you: Using catch phrases is a fantastic secret weapon!<\/p>\n

Here are some examples of how to use catch phrases, depending on your particular audience and topic.<\/p>\n

A more “serious” subject<\/strong><\/h3>\n

When created content needed for a more serious topic, try using some of the following catch phrases that embody a more serious tone:<\/p>\n

* Let me ask you a question…<\/p>\n

* Consider what happens…<\/p>\n

* Not many know it but…<\/p>\n

* You may wonder why…<\/p>\n

* Despite what you may have heard…<\/p>\n

A more “playful” subject?<\/strong><\/h2>\n

* Hang on to your seat because…<\/p>\n

* Believe it or not…<\/p>\n

* Guess what?<\/p>\n

* Here’s a secret…<\/p>\n

* Listen Up!<\/p>\n

Catch phrases can, and should, be used to string ideas together throughout your script in order to keep your audience both hooked and intrigued. As you transition from one idea to the next, your catch phrase becomes extremely critical.<\/p>\n

Here is a great video that illustrates the mastery of catch phrases from the beginning of the video to the very end.<\/p>\n