{"id":4744,"date":"2014-04-29T13:31:07","date_gmt":"2014-04-29T11:31:07","guid":{"rendered":"http:\/\/www.powtoon.com\/blog\/?p=4744"},"modified":"2025-07-17T18:12:24","modified_gmt":"2025-07-17T16:12:24","slug":"whats-hot-whats-not-in-online-video-advertising-trends","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/whats-hot-whats-not-in-online-video-advertising-trends\/","title":{"rendered":"Online Video Advertising Trends"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Read Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes <\/span><\/span><h2>What&#8217;s Hot In Advertising!<\/h2>\n<p>As video advertising is becoming more popular, a plethora of new online video advertising trends are popping up all over the internet world! So how exactly do you decide whether a trend is a good investment for your business or just a passing fad? That is the question!<\/p>\n<p>Well, lucky for you we&#8217;ve done some great research in this area, and we&#8217;re here to share some of the best online advertising trend tips for long term business success!<\/p>\n<h2>The Cloud<\/h2>\n<p style=\"text-align: center;\"><a href=\"http:\/\/dbjk47w5ep2rm.cloudfront.net\/blog\/wp-content\/uploads\/2014\/04\/cloud1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-4747\" src=\"http:\/\/dbjk47w5ep2rm.cloudfront.net\/blog\/wp-content\/uploads\/2014\/04\/cloud1.jpg\" alt=\"The Cloud, video advertising, online advertising, online marketing, video marketing, iCloud\" width=\"448\" height=\"336\" srcset=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2014\/04\/cloud1.jpg 800w, https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2014\/04\/cloud1-565x423.jpg 565w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/><\/a><\/p>\n<p>The cloud is going to be your new best friend when it comes to online advertising! Along with much faster video loading times, and less stops for ads, cloud-delivered advertising makes personalization immediate. It also keeps ads from interrupting live feeds at very inopportune moments, like right before your favorite celebrity gives their award winning speech, or when the team you are rooting for is going for that big goal&#8230; so annoying when that happens! But since the cloud minimizes this it makes it much more likely that your ad will be received well and watched all the way through!<\/p>\n<p>In fact, <a href=\"https:\/\/www.forbes.com\/sites\/petercohan\/2013\/12\/13\/three-biggest-video-trends-of-2014\/\">according to Forbes<\/a>, 30-40% of client advertising is blocked by pop ups, and businesses have huge losses due to the fact that more than a third of their ad time is vanishing. However, cloud-delivered advertising, for the most part, ameliorates this problem by putting ads directly in the video stream.<\/p>\n<h2>Continuous Playback<\/h2>\n<p>Take these two words to heart! Boost advertising revenue by making the online video viewing experience as close to what your consumers know from watching videos at home. When one program ends, another begins, and that is a formula you should really abide by. Server-side ad insertion helps content providers deliver video on demand with continuous playback options, which means viewers will see related programs immediately when a program ends.<\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/petercohan\/2013\/12\/13\/three-biggest-video-trends-of-2014\/\">Our friends at Forbes<\/a> also report that people are more comfortable viewing an ad in between a few programs. Users are also less likely to mute or open different screens when ads don&#8217;t interrupt their feed.<\/p>\n<h2>Spotting the &#8220;in&#8221; trends<\/h2>\n<p>How can we know which trends are really &#8220;in&#8221;? The answer is very simple: Look for ways to make viewers&#8217; experience as personal and seamless as possible. Any trend that helps deliver personalized ads across multiple devices are here to stay!<\/p>\n<p><a href=\"http:\/\/dbjk47w5ep2rm.cloudfront.net\/blog\/wp-content\/uploads\/2014\/04\/PowToon-Blank-2014-04-29-13-54-53-2014-04-29-13-55-01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4748\" src=\"http:\/\/dbjk47w5ep2rm.cloudfront.net\/blog\/wp-content\/uploads\/2014\/04\/PowToon-Blank-2014-04-29-13-54-53-2014-04-29-13-55-01.jpg\" alt=\"PowToon, online video advertising, video advertising, animation, animation software, video creation, video marketing\" width=\"362\" height=\"337\" \/><\/a><\/p>\n<p>Did you know you can make awesome animated ads for your online advertising needs?<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>What&#8217;s Hot In Advertising! As video advertising is becoming more popular, a plethora of new online video advertising trends are popping up all over the internet world! So how exactly do you decide whether a trend is a good investment&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":20,"featured_media":4745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[756],"tags":[474,53,179,473,211,222,370,256,472],"class_list":["post-4744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-animated-video-advertising","tag-animation-software","tag-marketing","tag-online-video-advertising","tag-powtoon","tag-presentation-software-2","tag-small-business","tag-startup-2","tag-video-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online Video Advertising Trends - Powtoon Blog<\/title>\n<meta name=\"description\" content=\"Stay ahead of the curve with the latest trends in online video advertising. Find out what&#039;s hot in the industry and how trends can help your marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.powtoon.com\/blog\/whats-hot-whats-not-in-online-video-advertising-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Video Advertising Trends - Powtoon Blog\" \/>\n<meta property=\"og:description\" content=\"Stay ahead of the curve with the latest trends in online video advertising. Find out what&#039;s hot in the industry and how trends can help your marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.powtoon.com\/blog\/whats-hot-whats-not-in-online-video-advertising-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Powtoon Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Powtoon\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-29T11:31:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-17T16:12:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2014\/04\/PowToon-Blank-2014-04-29-12-34-47-2014-04-29-12-34-50.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"615\" \/>\n\t<meta property=\"og:image:height\" content=\"342\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jordana Pepper\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordana Pepper\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.powtoon.com\/blog\/whats-hot-whats-not-in-online-video-advertising-trends\/\",\"url\":\"https:\/\/www.powtoon.com\/blog\/whats-hot-whats-not-in-online-video-advertising-trends\/\",\"name\":\"Online Video Advertising Trends - Powtoon Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/whats-hot-whats-not-in-online-video-advertising-trends\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/whats-hot-whats-not-in-online-video-advertising-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2014\/04\/PowToon-Blank-2014-04-29-12-34-47-2014-04-29-12-34-50.jpg\",\"datePublished\":\"2014-04-29T11:31:07+00:00\",\"dateModified\":\"2025-07-17T16:12:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/#\/schema\/person\/ea469ab0e770112c902710f4277f9e50\"},\"description\":\"Stay ahead of the curve with the latest trends in online video advertising. 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