{"id":5659,"date":"2015-03-08T10:34:56","date_gmt":"2015-03-08T08:34:56","guid":{"rendered":"http:\/\/www.powtoon.com\/blog\/?p=5659"},"modified":"2022-08-07T14:01:44","modified_gmt":"2022-08-07T12:01:44","slug":"video-marketing-seinfeld","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/video-marketing-seinfeld\/","title":{"rendered":"Video Marketing Secrets: “Wait. Did Jerry Seinfeld Just Re-invent Video Marketing? Get Ready For a Brain-Turn”"},"content":{"rendered":"Read Time: <\/span> 6<\/span> minutes <\/span><\/span>

Watch how Jerry Seinfeld just re-invented Video Marketing. And make sure to leave your awesome comments on the question I ask you at the end…<\/em><\/p>\n

DISCLOSURE: Like any video marketer, I’m secretly obsessed with 3 things. And it turns out – so is Jerry Seinfeld. Which is why I wasn’t<\/em> shocked to learn how Seinfeld used these 3 video marketing secrets to make his new show an insane<\/em>\u200b success. Here’s how it all began.<\/p>\n

\"Video<\/a><\/p>\n

Seinfeld had an idea<\/a> to have a new show that involved vintage cars, chilling with hilarious comedians, and drinking coffee all over America. What’s seriously interesting is that the creator of one of the most successful TV Shows of all time could obviously do anything<\/em> in terms of making a new show. I’m sure the Television Networks would all line up waiting in angst for Seinfeld to choose them to produce his new show. But Seinfeld did not go the conventional route. Instead, he did something wildly original and created the internet series, Comedians In Cars Getting Coffee. Oh – and everyone said it would fail.<\/p>\n

The so called ‘video marketing experts’, even at Facebook and Yahoo, told Seinfeld<\/a> that videos longer than 5 minutes had little chance of succeeding online. Which inspired Starbucks to reject sponsoring<\/a> Seinfeld’s show. So how did Seinfeld end up succeeding with this wild idea? And not just succeeding, but massively<\/em> succeeding.<\/p>\n

\"Comedians<\/a><\/p>\n

“Comedians In Cars Getting Coffee” in just a few years has already racked up over 70 Million Views<\/a>, a few Webby Awards<\/a>, a PGA award and even 2 Emmy<\/a> nominations. Huh….for online videos? How? What’s the secret sauce?<\/em> Because if you gave most people the choice between having a show on National Television or the Internet – everyone would choose National Television, right<\/em>? But not Seinfeld – he chose the Internet. And not just any kind of internet videos – but LONG videos. What was the magic that made his videos so successful? He has 3 secrets:<\/p>\n

The 3 Video Marketing Secrets of<\/span><\/h1>\n

“Comedians In Cars Getting Coffee”\u200b <\/span><\/h1>\n

1. Be Human<\/h2>\n

Do you know what kind of videos online deaden my heart and kill my soul? The ones that have no heart and no soul. Obvious? Not a chance that’s obvious. Look around the web and you’ll find most marketing videos lack the most attractive part of a video: being human. Homepages, landing pages, explainer videos, weekly YouTube shows – you name it, too many lack simple humanity.<\/p>\n

Meaning – there’s no honesty, no vulnerability, no story and no humor. One of the things I emphasize to our VIP Powtoon members in our private trainings over and over is how powerful being human is in your marketing. In our over-abundant world of content – what stands out for people is being a real person. Be honest, be vulnerable, let your humor come out and absolutely tell stories. This is what makes Comedians In Cars Getting Coffee stand out so much. Because it’s NOT the old way of video marketing with tight scripts and simple plots – this is the NEW way of marketing with video today: telling your story and being human.<\/p>\n

After decades of what I call ‘Fake Media’, the world is hungry for ‘Honest Stories’. We know sitcoms from the 50’s-90’s were too scripted and in no way felt like an honest experience of what we really feel and want to learn about. Today, online viewers want to hear real stories about real people. These were just two clips and if you went through all 5 seasons you’d find a ton of raw, honest story telling from these comedians.<\/p>\n

Video Marketing Secret:<\/h2>\n

Talk About Your Own Relationships<\/em><\/h4>\n

\"Comedians<\/a><\/h2>\n

Throughout these shows you’ll discover all kinds of incredible and honest stories. At length Jerry spoke with Ali Wentworth about Marriage and fighting with your spouse. My favorite is when Jerry admits his fear of not being seen as ‘the funny guy’. How he’s afraid of doing a show and going on stage – because people didn’t pay to see him, they paid to see a funny guy!<\/p>\n

\"Comedians<\/a><\/p>\n

I do have to emphasize that these ‘raw stories’ from Jerry, Ali and Jimmy are attractive because we know the other half of their stories: they’re all extremely successful. So when Jerry admits his fear of being seen as not funny – we know he overcomes that fear. It’s important to know that when you tell your story and reveal your humanity – it must encompass both sides of the human experience. The success and the struggle. The dream and the doubt. Your passion and your fears. One without the other doesn’t grab us. But when you use both, you become irresistible.<\/p>\n

\"Video<\/a><\/p>\n

YOUR take-away from this is to tell your story honestly. About your life, your company, your vision, your background, your big dreams and about your team. Tell us your struggles and show us your victories. Forget bland and boring platitudes the world over is sick of – it’s time to tell YOUR awesome story and be human<\/strong><\/em>. I’m confident your Tribe will praise you to no end for it.<\/p>\n

2. Constant Movement<\/strong><\/h2>\n

In an interview with David Letterman<\/a>, Seinfeld said that the secret to keep his online audience engaged was having constant movement. “Part of what makes the show watchable is that it’s always moving. There’s no narrative [to] drive the story. We know what happens. We know they’re going to get coffee. You need a kinetic energy to move it along,” <\/em>Seinfeld said. “Moving people around keeps them awake.”<\/em><\/p>\n

\"Video<\/a><\/p>\n

At the end of the day, the only thing that actually happens in his videos are conversations while driving or drinking coffee. No explosions. No fights. I’d even venture to say not even laugh out loud funny. Which makes the point how crucial movement is to your video marketing.<\/p>\n

Video Marketing Secret:<\/h3>\n

Notice how much movement<\/strong> is in every single frame of his videos:<\/em>
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