{"id":6941,"date":"2015-08-12T14:13:03","date_gmt":"2015-08-12T12:13:03","guid":{"rendered":"http:\/\/www.powtoon.com\/blog\/?p=6941"},"modified":"2022-08-10T14:08:57","modified_gmt":"2022-08-10T12:08:57","slug":"turn-blog-post-email-building-machine","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/turn-blog-post-email-building-machine\/","title":{"rendered":"How to Turn an Old Blog Post into an Email Building Machine"},"content":{"rendered":"Read Time: <\/span> 6<\/span> minutes <\/span><\/span>

This post was written by Bryan Harris, a business genius whose developed such successful step-by-step online business growth formulas, he’s already been featured on ESPN, NBC, LifeHacker and KISSmetrics.<\/strong><\/p>\n

Raise your hand if you have published more than 10 articles on your blog. Alright. Keep your hand up if exactly 0 out of those 10 articles have been videos. One more question. Is getting more email subscribers<\/a> important to you?. If so, I’m about to blow your mind with this super simple Do It Yourself marketing hack that got me 347 more email subscribers for free.<\/p>\n

Quick story:<\/p>\n

I started wakeboarding at age 9. For the next 16 years I tried to do a flip (technically it’s called a back roll) and I NEVER successfully completed one. It was beyond embarrassing. Then one day I invited the best<\/p>\n

wakeboarder I knew to go on a ride with me and I described my problem to him. At first he laughed at me and then told me one thing, and I’ll never forget his words. He said, ‘When you jump, look over your left shoulder.’<\/p>\n

Then I jumped in the water and successfully landed my first ever flip!<\/p>\n

\"\"<\/p>\n

All I did differently was one tiny thing… I looked over my left shoulder. Today, I want to pay it forward and share one little thing with you, that will change the way you look at your content, video, and email subscriptions.<\/p>\n

Ready? Ok, let’s go!<\/p>\n

How to Turn an Old Blog Post into an Email List Building Machine<\/h2>\n

We’re going to look at your blogs historical data to determine what past blog posts have been the most popular. Then we’re going to turn that blog post into a downloadable eBook. And lastly we’ll make a short video to<\/p>\n

introduce that eBook. Instead of telling you what to do, I’m going to show you how I turned one of my 4 month old blog posts <\/a>into a lead magnet<\/a> that has collected over 1,000 email addresses.<\/p>\n

Step 1: Analyze Your Google Analytics Data<\/h2>\n

First step is to identify which old blog post is the best candidate to form your “lead magnet” around. Doing that is fairly simple.<\/p>\n

1) Go into your Google Analytic’s account<\/p>\n

2) Click on Behavior > Site Content > All Pages<\/p>\n

\"\"<\/p>\n

And this list will show you your top 10 most visited articles in the past 30 days. I personally like to change the date range to show the past 90 days, which gives you a more holistic view of your site, and takes away the recency factor that your latest 2-3 posts will have generated if you keep a 30-day window. To do that click the date in the upper right hand corner and select the dates you wish to include:<\/p>\n

\"\"<\/p>\n

Step 2: Pick one article that is in your top 10 and fits your audience.<\/h2>\n

You don’t have to take wild guesses at what your audience wants from you. They’ve already told you by their reading habits. Write something really interesting to them and they’ll read it. Write something mind numbingly<\/p>\n

boring and they won’t. By looking at our Google Analytics data you will be able to see the exact messages that your audience is interested in. Once we know this it will be easy to choose one of the messages to build your lead<\/p>\n

magnet around.<\/p>\n

There are two factors to consider when choosing the article:<\/strong><\/p>\n