How Med School Insiders Enhanced Brand Quality & Consistency Using Powtoon
Med School Insiders, a medical school admissions consulting and tutoring company, creates high-quality animated videos for their YouTube channel using Powtoon. Discover how they streamline brand consistency and build viewer engagement.
Enter your coupon code Medschool10 and get 10% off any annual plan purchased.
.svg){kind=icon}
company growth
increase in video views
.svg){kind=icon}
increase in average watch time
Company
Med School Insiders is a medical school admissions consulting and tutoring company. Founded in 2016, Med School Insiders started as a YouTube channel, quickly growing into a multifaceted business. Its primary focus is assisting pre-medical students in navigating their journey towards becoming physicians. They’ve helped thousands of students get accepted – offering essay editing, advising, tutoring, interview preparation, and free resources for premed and medical students.
Create Engaging Brand Experiences with Powtoon
Challenge
With a growing audience on their YouTube channel and a diverse range of topics to cover, the animation team at Med School Insiders needed a solution for high-quality, frequent video production that could include diverse and inclusive characters and medical topics engagingly. The team struggled with the limitations of other animation software, resulting in inconsistent branding and low-quality animations. These challenges highlighted the pressing need for one full-scale video platform to produce animation-based YouTube videos at scale while ensuring a unified brand identity.
Solution
Powerful Brand Identity
Since they started using Powtoon, Med School Insiders has achieved consistent branding across all communication channels. The animated characters provide a recognizable visual identity, ensuring continuity throughout their content. “The characters from Powtoon follow the same brand guidelines throughout all of our videos and thumbnails. This makes the work of our animators easier, more consistent, and helps them elevate the quality of their work,” said Lilienthal, Post-production Manager. “You can see the positive feedback in the comments of our YouTube videos. We’re very proud of the brand and community that we have been able to build.”
Elevated Animation Quality and Efficiency
Powtoon's platform empowers Med School Insiders' animators to elevate the quality of their work. With a wide variety of templates, graphics, characters, animations, and visual styles tailored to their medical niche, the animation team can unleash their creativity while ensuring efficiency in production. “Without Powtoon, the quality of our videos would be inconsistent. We need to be able to convey complex ideas in a clear and engaging way that keeps our audience’s attention, ” explained Lilienthal. “Plus, the use of characters gives us incredible flexibility for future changes in branding and content.”
Higher Click-Through Rate
Understanding that a high click-through rate (CTR) is essential for maximizing the visibility and impact of their content, Med School Insiders leverages Powtoon for their thumbnail designs by strategically incorporating Powtoon characters to enhance visual appeal and attract viewer attention. As Lilienthal simply puts it, “Our animation work and video insights are only seen if people click, and much of that decision is based on thumbnail design.” The team focuses on optimizing their thumbnails to drive engagement and increase impressions, ultimately leading to greater visibility and reach for their videos. Moreover, they emphasize the importance of engaging viewers from the start of the video to improve watch time, further enhancing their content's performance within YouTube's algorithm.
The Results
The animation team at Med School Insiders has been able to create a diverse array of videos catering to a wide audience on their YouTube channel. While their primary videos revolve around assisting premeds with various aspects of their journey, including exam preparation, the med school application process, and career advice, they also have created videos covering broader topics such as time management and study strategies.
In terms of growth, Med School Insiders observed tangible improvements in their YouTube performance following the use of Powtoon. They witnessed enhanced engagement and growth, indicated by increased watch time and improved click-through rates for thumbnails. The consistent branding and elevated animation quality resonated with their audience, fostering a stronger connection and generating positive feedback. The quality of their content, supported by Powtoon’s capabilities, played a pivotal role in expanding their reach and influence within the medical education sphere. Lilienthal noted, “The correlation between Powtoon integration and Med School Insiders’ improved content quality was unmistakable, highlighting the platform’s pivotal role in driving engagement and facilitating platform growth.”
Create Engaging Brand Experiences with Powtoon
