Create Your Own Videos with Powtoon

Becoming a video maker is super easy. Typically a professional video is an expensive studio-created video. But with Powtoon, you can make high-quality videos without being a professional video editor. Our drag-and-drop platform allows you to make your own videos in no time, with our free video maker software.

Start with one of our animated templates

Save hours on creating videos from scratch with 100s of professionally designed animated video templates.

Millions of videos are made
on Powtoon by beginners and pros

Powtoon is a free online video maker where you can create videos anytime, anywhere. You don’t need complex video editing tools to make professional-quality videos. It’s so easy to get started with thousands of templates, free stock images and videos, drag and drop animation, characters, and music soundtracks for you to quickly create unique, short videos. Then download your videos to any channel or social media platform – Facebook, YouTube, LinkedIn, Hubspot & more! Watch your video come to life in seconds.

How to make a video

Learn how you can easily create effective and engaging videos – even if you’ve never made a video before.


Log In
Visit to log in or sign up for free to make a new Powtoon account using Google, Facebook, LinkedIn, Office 365, or your email. Log into your account and choose what kind of video you want to create, whether it’s a Facebook Video, Video Presentation, YouTube Video, Instagram Stories, Intro & Outro Video, or even a Screen Recording. From there, you can start from scratch or browse templates for inspiration.


Choose a Template
In Powtoon’s library you’ll find thousands of video templates for business videos, explainer videos, marketing and sales videos, education videos, training videos, real estate videos, retail videos, and so much more. Simply choose your favorite template and start customizing to make it your own. Or, you can create a video from scratch.


Explore features
Upload your own videos and images right into your video. Choose your own color palette and background. Add music from Powtoon’s free music collection. Apply animation and graphics for motion. Build your own characters with customizable hair, face, skin, clothing, and animated gestures. Maintain consistency by uploading your brand colors, fonts, and logo.


Customize Your Video
Choose from millions of royalty-free images and footage, icons, illustrations, animation, music, colors, fonts, pre-made layouts and scenes, custom characters, and other graphics that you can add to your video for a personal touch. Then, work on your video with others with easy collaboration capabilities.

How to make a video

Bring your video marketing strategy to life! Learn how you can easily create effective and engaging videos – even if you've never made a video before.





Log in

Log in or make a new Powtoon account to start creating a video (you can sign up here for free).



Choose one of our pre-designed video templates or create a new video from scratch.



Edit your template! Use our free video maker to customize your video with icons, illustrations, animation, music, colors, fonts, custom characters, and other graphics for a personal touch.



You’re finished! Download your video as an MP4. Or, share your new video directly to your website, YouTube, Facebook, Twitter, Instagram, LinkedIn, and more. Return to the video editor to make changes at any time.

100s of Ready-Made Templates

Choose from a library of ready-made video templates, animation, characters, and footage. Or, upload your own videos and images to easily customize your new video with just a few clicks.

No Skills Needed

No matter your skill level or the task at hand, creating a video is made easy. With Powtoon, making your own videos requires no design or tech skills to start making a deeper impact at work.

Support Made for You

Everyone hits bumps in the road. That's why we're here for you every step of the way with tutorials, support, live webinars, and our training center.

Get Started with an Easy Video Maker

Free Video Maker

Why pay when you can create a video for free? You can edit a video in so many ways using our free video maker. Add text, animation, characters, music, and more to create unique animated videos every time.

One Video, Infinite Designs

With more design styles than any video maker, use Powtoon to create high-quality videos in numerous styles – without a designer. From animated to whiteboard and real-life footage, deliver inspirational videos every time.

Add Music to Video

Easily add music to enhance your video. Choose soundtracks from our royalty-free library – or upload your own.

Join 40 Million People Who Love Using Powtoon

Powtoon allows me to produce creative content, while eliminating the need to purchase expensive equipment and software.

Arlette Lopez
Global Content & Messaging

Our subscription to Powtoon has paid for itself 100 times over.

Ryan Deiss
CEO | Digital Marketer

Once we started offering videos, our sales increased 37%! Powtoon is so easy to use, and their service is amazing, allowing us to offer a unique product that is affordable, that crushes the competition.

Matt Jones
CEO | Visioniz
See full case study

Tips for Making a Professional Video


Tell a story.

Video is a powerful delivery method, but it’s not a substitute for poor planning or organization. Before you create your first video, have a clear plan of how you will use the video to present your information or content. A storyboard is a great planning tool.


Keep it short.

Attention spans dwindle each year. There’s no perfect length for a video, but it should only be as long as it needs to be to get your message across – and not a minute longer.


Use high-quality audio and video.

If you’re including footage that’s dark and grainy or playing audio that’s hard to hear, you’ll lose your audience. This doesn’t necessarily mean you need to hire a professional production crew, but be aware of lighting issues or background noise. Use inexpensive accessories like a light ring and plug-and-play external mic to improve your video and audio quality. Or, skip all the trouble and choose from our library stocked with millions of royalty-free videos, images, and soundtracks that you can access without leaving Powtoon.

Learn More About Powtoon’s Video Maker

If you need a professional video maker, we’ve got you covered. However, there’s so much more to discover on Explore expert knowledge on our simple online video platform to start creating all types of video content today.


“You want a unique and attention-grabbing video for an affordable price. Plenty of online video makers promise to deliver, but they’re not all created equal. One element to pay close attention to when comparing visual communication platforms is the availability (and quality) of their video templates.”

“Are you debating whether to invest in on-premises video editing software or subscribe to an online visual communication platform? Both can create beautiful, professional-quality videos, but an online video editor has some distinct advantages. Here are five of them.”

“Animated videos are a great way to capture the attention of your audience, but it’s not enough to string together a random collection of text and images. An effective video is cohesive from start to finish and includes engaging graphics that help convey your message. Here’s how to pick the right ones.”



What kind of videos can I make with Powtoon?

Well, everything! You can make any type of video in any style with Powtoon, from marketing videos, animated presentations, explainer videos, screen recordings, infographic reports, and more – whether it's for business or personal use. Your imagination is the limit! Not sure where you want to start? Get inspired by our template gallery, filled with 100s of ready-made video templates for every need. If you can't find your way, our friendly Customer Support team can be easily reached at


How do I add music to a video?

Upload your video file into an editing software program and go through the editing features: trim, resize, filter, title, motion. Think about length, audio quality, and color, perspective and pacing, background music, intros and outros. Invite others to collaborate on the editing process.


What is the best format for video?

The best video file formats are MP4, which allows for high quality and smaller file sizes. Or, you can skip downloading your video altogether, and instead share directly to any channel your heart desires! Facebook, YouTube, Twitter, Instagram, LinkedIn, HubSpot, PowerPoint, email, and more.


How do I edit a video?

Upload your video file into an editing software program and go through the editing features: trim, resize, filter, title, motion. Think about length, audio quality, and color, perspective and pacing, background music, intros and outros. Invite others to collaborate on the editing process.