The Future of HR:

A Manager's 2021 Guide

In times of economic uncertainty, a strong HR strategy should go beyond attracting new talent and focus on keeping existing employees feeling valued, motivated, and engaged. Discover how you can harness the power of video to keep every employee excited about being on board.
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What visual communication
actually means for HR teams
23 strategies for putting video and visual content into action
Inspirational video examples and tips
from those who do it best

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Welcome to the Era of Visual Communication

As you’re kickstarting 2021, now is the perfect time to rethink the strategic role of your HR team. Depending on your company size and priorities, a strong HR strategy focuses on the following initiatives:

• Attracting and recruiting top talent 
• Motivating and engaging employees 
• Building a strong employer brand 
• Creating a value-based culture 
• Developing people capabilities

But as you know, the challenge facing HR teams isn’t coming up with new initiatives. Rather, it’s being able to execute and package these initiatives into fresh, exciting, and bite-sized communication experiences that employees will pay attention to and interact with.

Whether delivered in a physical or virtual setting, making sure your onboarding, training, and engagement efforts are visually engaging will determine how “successful,” “forward thinking,” or “tech-savvy” your team is perceived in the eyes of employees and leadership.

Instead of relying on text-heavy group messages, endless emails, and old school PowerPoints that go unread, we propose a new approach — one that leans on visual communication that engages employees on a deeper level.

In fact, 65% of your workforce are visual learners. That’s because our brains are wired for visual information, which is decoded 60,000 times faster than written text. Not to mention, written information in the form of PDF manuals, emails, and presentations, fails to provide valuable context or convey important emotions like trust and empathy.

Designed for HR team leaders and senior managers, this guide provides actionable tips to help your team package every initiative into a visual communication experience that keeps everyone in the company informed, engaged, and motivated.  

Definition: Visual communication refers to the transfer of ideas and information through visual media such as video, animation, images, and GIFs.

6 Ways to Put Videos Into Action


Stand out in crowded social media channels and job boards with enticing recruitment videos and visual content.


Deliver meaningful visual learning experiences that spark employee productivity from day one.


Breathe new life into your training by transforming text-heavy materials into enjoyable video learning.


Reduce information fatigue using attractive and simple videos that gets everyone on the same page.


Give employees a reason to stick around with videos and visual content that motivates and drives engagement.


Visualize your program data and results in a visual way that inspires employees and gets leadership buy-in.


To attract the right talent in a crowded marketplace of job listings, making a first, visually engaging impression, is a must.  So how can you team harness visual communication to not only catch the right eyes but showcase your company culture and brand in a magnetic way?

“Join Our Team” Videos:
There’s a good chance your next big hire will have seen dozens of job postings before they see yours. To stand out, your recruitment team needs a video instead of a mocked up flyer or just plain old text!

Pro Tip: “Join our Team” is a simple way to introduce applicants to your company, let them know the job details and with the help of compelling graphics, and some of the out-of-this-world benefits that come with the gig.

Company and Culture Snapshots:
Looking to tell future candidates more than a job title or description? Using animated, infographic, or photo montage videos, your team can tell a much more appealing story about the company culture, workplace environment, and special perks.


“Job portals provide limited visibility — after 30 days, it’s over. But posting a video on social media means it’s there and it stays there. If after two months someone likes or shares the post, it’s once again moving across newsfeeds for other people to see. We’ve even seen new inquiries generated from videos six months after posting.”

Petar Divjanovic, Head of Digital HR Solutions at DEKRA Arbeit Group

One of the biggest fears candidates have when looking for a new job is not knowing who they’ll be working with. A great way to reduce this kind of uncertainty while enticing top candidates is through videos that offer an authentic glimpse into the team structure – just like this one:



A positive onboarding experience can make all the difference between an employee who feels lost and one who confidently integrates into the company. How can your team repackage lifeless onboarding PowerPoints and training manuals into visual experiences?

Employee Introductions
Establishing social bonds with new colleagues can be daunting. Break the ice and welcome newcomers with personalized "About Me" videos that introduce them to the team and give a glimpse into their lives. Share the video via email or use Slack/Microsoft Teams to keep employees in the loop from different departments and geographic locations.

Pro Tip: Encourage all new hires to create short videos that introduce themselves to the company. Powtoon’s video templates are extremely easy to customize, allowing employees to add their image, map their experience on a timeline, and share who they are in a visually engaging way. Upload these videos to an internal library or wiki site for coworkers to access.

Company Overview
Trying to visualize what a company does, its history, solutions, or values, is no easy task. Using animated or infographic videos, your team can successfully present the must-knows and good-to-knows, while incorporating the look and feel of your brand. Here's a brilliant example of how a company like Amazon can turn its leadership principles into an engaging animated video:


“Powtoon is really useful for us! It helps us improve internal communication. Dynamic videos bring us closer to employees and help us engage them. In addition, training on the platform is really easy thanks to the webinars offered by the team. Without a doubt, a great tool that we will continue using in the company!”

Janire Fernández Esteban, People Solutions at Bridgestone

Think about all those questions new employees have in the first 30 days. They can be technical or even culture-related questions. The questions will never stop, but your team can save a whole lot of time by recording FAQ videos in the form of "video messages". Once created, upload the videos to the company's Google Drive, intranet, or whichever knowledge base you rely on.

Pro Tip: Make it a best practice for employees to drop questions into a dedicated Slack channel or group chat. At the end of each week, your team can quickly record a video message with Powtoon, addressing these questions in a much more contextualized way. All video messages should be uploaded to your (growing) library of team resources.


93% of employees would stay at a company longer if it invested in their careers (LinkedIn, 2018). Training and development matters. Discover how your HR team can harness videos and visual content to help employees and middle managers build knowledge and skills in the short and long term.

Invitation to Training
All trainers have one goal in common: to increase attendance rates. Use short, animated videos to get employees and remote learners psyched for your next training session.


“Powtoon has elevated our learning and development resources from antiquated training binders to lively and engaging content that speaks to our audience. Foot Locker, Inc.’s retail team now receives vibrant and fully branded micro-learning videos that capture our organization’s spirit and celebration of sneaker and youth culture around the globe.”

Jennifer Baker, Senior Manager, Retail Learning and Development at Footlocker

Creating successful tutorials provides an incredible opportunity to help new and existing employees gain soft skills, understand company policies, and comply with best practices. Opt for animated or whiteboard training videos to get teams excited about their future in the company.

Pro Tip: Next time your team introduces a new video tutorial, get them to add a star ranking option at the end for employee feedback. The more insights they glean, the easier it will be to optimize your training programs and reach employees’ career objectives.

Product Walkthroughs
Have new software that your team needs to learn or train others on? Screen and webcam recordings allow for a comprehensive walkthrough of any product along with a voiceover narration.


Training Completion Certificates
lnstead of boring printouts or documents, have your team award employees and trainees with an official attendance certificate video that they can share on social media. No matter how old you are, it always feels good to be rewarded for your efforts.


“Powtoon offers us a way to churn out visually appealing graphics, animation, and special effects quickly and efficiently. No one available to host a training video? Powtoon’s avatar finishes allow us to clear that hurdle.”

Wynnona Haynes, Talent Development Manager at Murata


Keeping everyone on the same page can be challenging, especially when employees are distributed in different locations and timezones. How can your team maintain frequent and open communication with them?

Project Kickoff's & Updates
Is your team planning something new? Easily break down a project, action plan, and timeframes with explainer videos that are quick for employees to digest. Highlight key initiatives, timelines, and action items – and update on progress week by week. 


“Powtoon has helped me bring people to the story and vision of the region. Now, instead of 20-page strategy documents that go unread, we can send a short video summary directly on WhatsApp. Now there’s a field officer in the middle of nowhere who gets what the vision of this regional leadership team is, and gets what we’re doing, and why we’re doing it.”

Reshma Khan, ECSA Regional Organizational, Development and Culture Specialist at CARE International

Meeting Summary and Follow-Ups
Meetings and video calls can be draining, especially when your company has numerous distributed teams. Using video messages or explainer videos, your team can clearly relay and contextualize action items, deadlines, and key milestones that they want employees to remember. Drop the video into an email, group channel, or your existing LMS/LXP platform where employees can easily refer to it.

Pro Tip: Powtoon offers speed controls so your team can watch your video summaries on double speed, in their own free time. Now that’s productive!

All-Hands Meetings
Engage employees at the next department or all-hands meeting with a memorable video presentation and supporting visuals that boost engagement. This is the most productive way to guide employees through upcoming revenue goals, company projects, and product updates. Don’t forget to shout out all the hard workers that made it happen.

Pro Tip: With Powtoon’s fully-editable project management templates, all your team needs to do is add their messages, swap images, and personalize with branded characters to align with their brand! All that’s left is to present far and wide to visually guide your employees through your latest updates, goals, and projects. And don’t forget to shout out all the hard workers that made it happen.

Department QBR
Another year has come and gone — and it’s time to show all your department has accomplished! Present a Quarterly Roadmap video to let everyone know your exciting plans for the upcoming quarter in the most visual and understandable way. 



Employee empowerment goes beyond “employee happiness”. It’s about building long-term emotional commitment towards your company. Engaged employees yield higher productivity, lower absenteeism, and better customer service. So how can your team effectively show appreciation, recognize hard work, and give employees a boost of motivation?

Morning Inspiration
Looking to get your team or other teams more energized? Presenting a short video at the beginning of each week with action items, to-do’s, and inspirational quotes can help set the stage for exceptional work and give employees a dose of perspective and motivation for the future.


Employee Recognition
The best way to motivate employees is by recognizing their talents and contributions, especially when they’re working remotely. Announce your company’s high achieving employee, team or department. No matter if you or a VP presents this shout out, it’s sending a clear message about your core values.


Holidays & Special Occasions
Whether you’re empowering the women in your company on Internal Women’s Day, or taking a moment to share a special greeting on Valentine’s Day, Memorial Day, during Pride Month, Thanksgiving, the Winter Holidays, or New Years Eve — infuse your company culture and identity in the videos you use to engage and empower your colleagues.


Company Culture, Diversity & Inclusion
As Gen-Z and Millennial employees continue to become a more significant part of your workforce, promoting diversity, equity, and inclusion (DE&I) is no longer a need, it’s a must. Using videos with diverse characters moving on screen allows your HR team to confidently bridge generational gaps, visualize the concept of “allyship,” and get everyone onboard with your company values.


Having an office party? Releasing a new product? Planning a team building activity? Is it that time of year for staff development? Encourage your team to announce all of your big company changes and celebrate the success of your people with a video like this one:


Virtual Events
Get your team to successfully host a webinar or virtual event with a super engaging video. Educate audiences using webinar best practices and supporting animation that visually guide them through the challenges, facts, and takeaways of your topic at hand.


“Powtoon brings our staff training videos to another level. As our workforce is forced to learn new programs and platforms to face the demand of the virtual world, we turn to Powtoon to train the team, helping staff stay relevant and thrive in our virtual communication initiatives.”

Luz Hinojosa, Education Project Manager at Texas Association of Countries

Nothing fosters innovation, collaboration, and fun like a team or department-wide hackathon! Allow your employees to choose from explainer videos, pitch decks, and product introductions to show off a new concept or to get the ball rolling on a cool initiative.


“Powtoon makes hackathons easier for everyone involved. In out yearly global hackathon, out teams used Powtoon to grate short videos to pitch their innovative ideas to our pane; of judges in a visually and engaging way. Powtoon added lots of energy to our hackathon”

Valerie Katz Sztybel, Innovation Manager at NICE


Your team invests valuable time, energy, and resources into all kinds of employee onboarding, training, and engagement activities. But how can you help them show off their results and accomplishments in a visual, digestible, and inspiring way?

Monthly Reports
Use video infographics to present the results of your latest program, campaign, or initiative. The structure is simple: introduce your project, state your goals, and reveal whether the results matched expectations. Check out the example below:


“My experience with Powtoon for Business was always excellent! The tool allows you to navigate and create videos in an easy, fast and super intuitive way. I highly recommend it for creating new materials.”

Victoria Olthoff, Training Analyst, Change Management at Accenture

Research Summaries
Ensure your research findings are presented in a clear and unforgettable way with a research summary video that’s sure to engage. This is the perfect way to make your team stand out from other departments in the company.

Pro Tip: Preparing a visual report can be time-consuming. Using Powtoon, you can efficiently customize and update your video reports on a weekly, monthly, or quarterly basis.

Stand out to employees
with dynamic videos

Powtoon is the key to engaging employees. From recruitment to onboarding, create and share
videos and visual content that make an impact at all stages of the employee experience.