Online Identities and Social Media Platforms

By cc10g15 | Updated: March 29, 2018, 10:44 p.m.

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Online Identities & Social Media
How Do We Create Online Identities?
-Social Media
-Gaming
-Professional Platforms
-Dating Sites
-Chat Rooms
And Many More!
Why Do We Need Online Identities?
- Learning Network to Gather Information
-Communicate With Other Users
-Build Up Reputation and Branding
-Maintain Work Relationships
-Access Information
Facebook 
-2.07 billion users
-83 million fake users as of 2017 
(Zephoria, 2018)
-1.40 billion users log onto Facebook daily 
-16 million business pages created as of 2013
LinkedIn
(Omnicoreagency.com, 2018)
- 500 million users as of Jan 2018
- Most used profile word is 'motivated'
-Contains over 3 million job listings
- Provide a digital portfolio of past experiences
Twitter
-1.3 billion users
- 23 million accounts are estimated to be bots
-500 million tweets sent each day
- 80% users have mentioned a brand in their tweets
(Brandwatch, 2017)
Instagram
- 800 million monthly active users
- 90 million posts shared every day
-250 million users enjoy the Story feature
-80% users follow a brand on the application
(Hootsuite, 2018)
Anonymity and Authenticity?
- Applications are integrated to enhance online identities

- Facebook links profiles to Instagram accounts, identifying user identity through photos. This is useful for situations such as immigration cases (Aleks, 2012)
-Anonymity is a huge concern, especially when users are unaware of their privacy options
Anonymity and Authenticity?
-Information about individuals can be 'Googled' online and used for illegitimate purposes such as 'catfishing' (Seidman, 2014)
So is maintaining identity over one of these platforms enough? Or do we need multiple online profiles?

Online Identities and Social Media Platforms

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