UTS Perumusan Ide Bisnis dan Kewirausahaan C 2022

By shantydamayanti02 | Updated: April 7, 2022, 12:11 p.m.

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Perumusan Ide Bisnis
"Easy Eat"
by: Shanty Damayanti Hutajulu
NPM 120310200015
hari ini makan apa ya?
Pertanyaan itu selalu jadi makanan sehari hari, khususnya bagi kaum "anak kos"
Kelamaan mikir, ujung ujungnya...
Berdasarkan survey yang saya lakukan terhadap 66 responden dengan kriteria mahasiswa/pegawai yang ngekos di Jatinangor, 
78,5% menjawab mereka sering bingung menentukan mau makan apa setiap hari
nah, atas dasar itulah, saya mencetuskan ide bisnis :
"Easy Eat"
Easy Eat merupakan bisnis catering makanan dengan sistem delivery khusus area Jatinangor yang bisa made by request
WHY
HOW
WHAT
I aim to provide a solution for all Jatinangor student's daily problem : MAKAN APA YA HARI INI

More than that, I want to help them eat properly by serving meals with good quality and good price as well
WHY
HOW
By creating a food-catering business where customers could choose their menu or just simply choosen by us and the frequency of their meals delivered (1-3x a day)
WHAT
As the result, students will easily enjoy a proper and affordable meal without much effort and can save their times for something else. Not only that, this business can be a new employment opportunity for people that might be needed to help the operation.
Here is the market segmentation
Segmenting and Targeting
Usia 18-26 tahun, pria dan wanita, sedang berdomisili di Jatinangor, gaya hidup modern, dan penghasilan Rp1.000.000 - Rp2.000.000 per bulan
Positioning
Mahasiswa yang sedang berada di Jatinangor yang membutuhkan layanan delivery catering dengan range harga Rp15.000 - Rp20.000
What's the point plus of "Easy Eat" then?
Kelebihan Easy Eat
Affordable price start from Rp15.000-Rp20.000 per meal
Order from application to make life easier!
Fresh and good quality product only
Set your preference of meals frequency 
(1-3x) per day and also the menu
Thank you for watching
bye bye!

UTS Perumusan Ide Bisnis dan Kewirausahaan C 2022

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