How To Use Instagram Stories for Marketing

By antara.ballal | Updated: May 31, 2018, 11:06 p.m.

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an upcoming brand
this is
JANE
She works for 
JANE
And like you,
Instagram?
snapchat?
facebook?
marketing on social media 
twitter?
struggles with
She's a social media novice
we'll teach her !!
how to use instagram stories to improve her brand's reach 
with a few easy tips
take advantage of the polls within instagram stories
example
airbnb
yes
no
1
polls ask for the audience's opinions 
or just involves their brand's followers, which helps create a community feel 
2
example
use links (see more)
to generate traffic / views 
here, Vogue uses the "see more" link to generate views for their video
in two different ways
use instagram
story ads
#6
MAKE SURE TO USE INTERESTING VISUALS
this ad is visually interesting
3
use visual story telling
the story-like aspect of this story keeps viewers engaged
example
Fashion Nova
AMPLIFY CALLS TO ACTION to customers
4
the Calls To Action are flashy and arrest attention
 
Use the power of
INSTAGRAM TAKEOVERS
by influential people
example
miley cyrus' take over  of CONVERSE
5
here, Miley Cyrus took over Converse shoes' instagram story
then, the story advertises the Miley Cyrus x Converse shoe line collaboration
share company activities on your story 
it humanizes   the    brand
7
example
the buzzfeed office uploads stories of their daily work
this makes the brand seem more human to the audience
with these tips 
JANE CAN HELP HER BRAND
reach new audiences

How To Use Instagram Stories for Marketing

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