EP5 Marketing: Price, Quality, and Value

By christopherbustillos13 | Updated: July 7, 2019, 6:18 a.m.

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Price, quality, and value are very important words in business and to customers, but what do they mean exactly? Price is a number that is created from different aspects of costs & profit. Quality is based on comparison and factual evidence in product and service specifics. Value is a perception as customers find value in wither price or quality. Let's dig deeper into these amazing marketing concepts. -Christopher

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Hi:)
Christopher
Marketer here!
PRICE
QUALITY
VALUE
I           MARKETING!
You down with
 PQV?

Yeah you know 
me!

Lets Go!
PERCEPTIONS
PRICE
QUALITY

8HR Battery Life
Medium Processing
4GB Memory
5 Year Warranty

10HR Battery Life
Super Fast Processing
8GB Memory
12 Year Warranty

Yup! Factual! Does not benefit the company to lie!
Computer A
Computer B
We will talk about the 3 C's of Pricing in a later video gang!
BUS FARE
MAY 1st
$50

BUS FARE
MAY 2nd
$55

BUS FARE
MAY 3rd
$65

Wait!!! If you go over 50 MPH...
Keanu Reeves will want in!
Get it! Lol!
Airport hotdogs: Convenience charge
Airfare: Demand, availability, and time 
$2
$5
Come at 
me bro!

Sorry... I don't
 speak cheap

Messy hair 
don't care fool

= $100
= $400
Did you 
say tired?

PRICE
QUALITY
VALUE
Dude... Here is why 
you should buy...

Zzz...
Sigh...
SMH...
VALUE IS EXCLUSIVE TO YOU

QUALITY CAN MEAN A LOT OF THINGS

CHECK OUT MY VIDEO 
"WHY WE BUY"

WATER

LEMONS

SUGAR

THESE AFFECT PRICE AND VALUE!!!
EXTREME LEMONADE!
VALUE QUALITY PRICE
Interesting huh?
Remember what 
VALUE is?

No Preference... 
PRODUCTS & SERVICES
Q > P = Quality Value
P > Q = Price Value
CUSTOMER Q Group
CUSTOMER P Group
Pretty great quote 
about perception:)

HOW DO WE PROVIDE VALUE?
Thank you!
@TopherStills
@topherstills13
C.A.B.
Marketer
Christopher 
A. 
Bustillos
christopheralexanderbustillos.com
CONNECT WITH ME!

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EP5 Marketing: Price, Quality, and Value

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