Copy of EROGamb_Responsible gambling and CSR_Bolat_ESC BU.pptx

By elvira.bolat.7 | Updated: Sept. 6, 2024, 12:18 p.m.

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Elvira Bolat
Responsible gambling: 
A discussion around marketing and corporate social responsibility
Gambling is a risk-taking activity that involves an agreement between two or more parties where something of value is wagered on an event of uncertain outcome, and where chance determines the outcome of that event.
(Blaszczynski et al. 2011)
Responsible gambling = ‘‘safe’’ gambling product or environment

According to GambleAware, CSR practices are used widely by the gambling industry:
*  principles of transparency (i.e. informed choice)
*  prevention of harm (i.e. control and duty of care)
Responsible gambling strategies: i.e. 
*  Initiating population-based education (e.g., media campaigns and school curriculum) about the nature of gambling and statistical odds of winning; 
*  Initiating staff training; 
*  Providing information on help-line numbers and brochures listing available rehabilitation/counseling treatment programs; 
*  Limiting direct marketing to underage populations, self-excluded gamblers, and those in receipt of social welfare payments; 
*  Displaying signs that warn about the possible adverse consequences associated with excessive gambling; 
*  Restricting underage gambling through enforcement procedures and employee training; 
*  Restricting the sale of alcohol to minors, to patrons while gambling, and to visibly 
*  intoxicated persons; 
*  Making available and accessible self-exclusion options to patrons; 
*  Establishing ethical practices for advertising and marketing materials that display 
*  responsible gambling messages (e.g., restricting advertisements that target minors or 
*  unduly expose minors to gambling activities); 
*  Modifying structural features and environmental variables that might contribute to 
*  excessive gambling (e.g., bill acceptors, free-spins, and reel ‘hold’ facilities on electronic gambling machines, and the availability of ATMs within gambling venues). 
*  Company Policy
*  Features of Games
*  Environmental features 
*  Informing Players 
*  Location of the Venue 
*  Marketing gambling in the Community
However ….
Hing et al. (2016): a responsible gambling concept = responsible provision of gambling (integrity and transparency) + responsible consumption
~ value co-creation between gambling operators and customers
We did…
*  Carry out interviews with 14 problem gamblers and 
*  with 21 gambling industry players (i.e. developer, programmers, managers, researchers)
*  Thematically analysed interviews using three-stage coding (Miles et al. 2013)
We found that …

We found that …
*  Gambling operators’ perspective: 
*  responsible gambling concept = responsible provision of gambling (transparency but …!) + responsible consumption – emphasis on customers’ responsibility 
*  Gambling customers’ perspective: 
*  responsible gambling concept = cross-industry responsible provision of gambling (integrity and transparency (with accountability)) 
Participatory role of consumers 
Participatory role of nonprofit organisations, financial institutions etc.
DATA management  
DATA availability

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