BPME-2013 (ANGEL 274100)

By angel.senmugam | Updated: Feb. 6, 2024, 3:11 p.m.

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I am a
creative
with non stop bright
Ideas
Hello!
my name is
Matric number:274100
ANGEL
Identify the main problem
To mitigate these risks, it is recommended to wear light, loose and brightly colored clothing  and avoid prolonged sun exposure. Community action is crucial to address the adverse health effects of the ongoing high temperatures.

Analysis of the issues 
*The lightweight shirt project addresses the pressing issue of global warming, specifically focusing on the health risks associated with rising temperatures in Malaysia.
*The analysis identifies potential danger like heat exhaustion and heatstroke and proposes a strategic solution through the creation of a breathable and moisture-wicking lightweight shirt.

Analysis of the issues 
*This entrepreneurial endeavour not only caters to individual health concerns but also extends its utility to companies with outdoor workers, serving as branded uniforms.
*The comprehensive analysis underscores the projects alignment with health consideration, entrepreneurial insight, and societal needs, offering a practical solution in the face of increasing temperatures.
Use of techniques/tools/approach for the product
1)Use of techniques for the product
2)Use of tools for the product
3)Methods and technology of the product
4)Final products
Advantages of the shirt will attract cust     mers

-Factor
X
X
The lightweight shirt proposed by the group offers several advantages tailored to customers seeking comfort and functionality in hot weather conditions.It  utilizes natural cotton fibers renowned for their high absorption capabilities, ensuring wearers remain dry and comfortable even with increased perspiration.

The combination of cotton and polyester materials helps the shirt stay cool on hot environments, addressing the specific needs of outdoor activities.
Additionally, the soft and smooth texture of the cotton fabric enhances comfort and makes the shirt suitable for extended wear.

Overall, these features position the lightweight shirt as a desirable product for individuals facing the challenges of hot and humid weather, aligning with the group's entrepreneurial objectives to provide a practical and sought-after solution in the marker.
Demographic and segmentation for the product
Demographic and segmentation considerations play a crucial role in tailoring the lightweight shirt product to meet the diverse needs of the target market.The product aims for inclusivity by catering to both genders and a broad age range starting from 15 years old.Geographic segmentation focuses on addressing hot weather challenges prevalent in Malaysia.
Specific interest-based segments, such as outdoor enthusiasts and environmentally conscious consumers, are also targeted.Additionally, individuals working from home due to the COVID-19 pandemic constitute another segment that may find the shirt appealing for its versatility.
This comprehensive approach reflects a nuanced understanding of the diverse consumer landscape and positions the lightweight shirt as a versatile and appealing solution for various demographic groups in the Malaysian market.
Factors that may be the main consideration of society
Society's adoption of the lightweight shirt is influenced by the multifaceted factors that resonate with values,, preferences, and practical needs.
Comfort, paramount in clothing selection, is addressed by the cotton fabric's cool and soft properties, particularly suited for hot weather.
Functionality caters to individuals requiring practical attire for varied activities, while quality ensures durability and longevity, meeting societal expectations.
Aesthetics, with vibrant colors and patterns, enhance appeal, aligning with fashion preferences.
Economic considerations, balancing price and quality, are also acknowledged, reflecting an understanding of consumer behavior.
Overall, the lighweight shirt addresses sociental expectations. aiming to fulfill diverse needs and values.
with the
Conclusion 
The group's on creating of global warming, particularly in Malaysia's hot climate.
CONTACT ME NOW!
By addressing pressing health concerns associated with heat exposure and strategically transforming them into an entrepreneurial opportunity, the group demonstrates a comprehensive understanding of market needs
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The meticulous design process emphasizes comfort, functionality, and sustainability, positioning the shirt as a compelling offering for a diverse consumer base.
CONTACT ME NOW!
Furthermore, the analysis extends beyond product attributes to consider societal factors crucial in consumer decision-making, reflecting a nuanced understanding of broader values and preferences.
CONTACT ME NOW!
In essence, the project showcases the group's entrepreneurial spirit and commitment to addressing real-world challenges while meeting markets expectations.
CONTACT ME NOW!
THANKS FOR WATCHING

BPME-2013 (ANGEL 274100)

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