CEMEX - Becoming a Social Business

By then_liat_bi20 | Updated: Dec. 1, 2023, 9:12 a.m.

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THEN LIAT CHANG (BI20110044)
ALICESELLE BUNGAN (BI20160321)
GWENDOLIN SENDY(BI20110205 )
VERONICA DERANG (BI20110237)
GROUP 14
CEMEX - Becoming a Social Business
What is CEMEX?
Global building materials company 
encourages innovation by changing the employees work
collaboration, transparency, and opennes
Why might social business be especially useful for global companies?
#1
Allow global companies to improve and strengthen their global presence

Enhancing internal employee and community participation.
Allow companies to build stronger connections with global communities
a $9.79 billion supplier of building materials with employees in over 50 countries, remains as a good candidate for a company-wide social network.
Why?
SHIFT
Due to the size and scope of organization, CEMEX develops an internal social network for worker collaboration called Shift to enhance collaboration and foster a more connected workforce.
SHIFT
Since CEMEX is a large and complex company, a company-wide social network provides a platform for employees to share...
knowledges
opinions
best practices
experiences
...to innovate and help increase a company's efficiency and agility.
What types of things can go wrong when changing the culture of an organization to be more social and collaborative?
Collaboration and social interaction may take up more time, which requires careful time management.
Time Management Issues
If not properly managed, employees may spend too much time discussing and conduct meeting, which could interfere with their ability to meet deadlines or finish specific tasks.
No clear definition of roles and responsibilities
Without proper clarification, employees may find it challenging when: 
Tasks falling through the cracks
Understand their individual contributions
Resulting in confusion
Duplication of efforts
Insufficient Employee Involvement
If the organization does not provide the training:
Employees less likely to embrace the change or share their thoughts and viewpoints
Employees less likely to participate and will not be involved too much in the organizational change processes
No
REFERENCES
Hinchcliffe, D. (2012, January 31). Social business success: CEMEX | ZDNET. ZDNET. https://www.zdnet.com/article/social-business-success-cemex/
Gilberto Garcia. (2011, July 15) SHIFT CHANGES THE WAY CEMEX WORKS | Management Innovation eXchange. (2023). Managementexchange.com. https://www.managementexchange.com/story/shift-changes-way-cemex-works

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CEMEX - Becoming a Social Business

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