Coca-Cola's Brand Awareness and Attitude part 2

By samanthavillafuerte929 | Updated: Jan. 4, 2024, 10:18 p.m.

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PART 4 (Product Knowledge)
2. How did you hear the beverages of Coca-Cola? 
In this survey, it shows that they are influenced by social media, with 66.7% of respondents citing it as a source of awareness. Word of mouth, Coca-Cola's beverages are highly influenced by personal recommendations, with 66.7% of respondents learning about them through friends, and traditional media, which is the television with 86.7% of advertisements reaching a wide audience, indicating the effectiveness of TV advertisements. Magazines and radio also contribute to awareness 23.3% and 26.7% of respondents, respectively, as sources of information. 3.3% of respondents cited posters, parents, sellers, and tindahan as minor channels contributing to awareness.
PART 5 (Brand Affinity)
1. What are the specific word/s that you think of everytime you hear Coca-Cola? 
In terms of the brand affinity, respondents provide a word that they can think of if they heard Coca-Cola. Respondents generally have a positive perception of Coca-Cola, describing it as refreshing, tasty, satisfying, and delicious, indicating a positive sensory experience. They also highlight Coca-Cola's functional attributes, including quenching thirst, being carbonated, and having caffeine, as practical benefits and qualities of a beverage, wherein it shows that they are really aware of the brand, Coca-Cola.
PART 5 (Brand Affinity)
2. How likely are you to recommend the products offered by the Coca-Cola Company Philippines to family or friends? 
The majority of respondents are likely to recommend Coca-Cola Company Philippines' products to family or friends, with 46.7% rating them 5 and 33.3% rating them 4, wherein it shows a high likelihood of respondents recommending Coca-Cola Company Philippines products, which can help foster brand advocacy and loyalty.
PART 6 (Product Satisfaction)
1. On a scale of 1-5, kindly rate your overall satisfaction with the Coca-Cola products that you have had consumed.
The majority of respondents express high satisfaction with Coca-Cola products, with 53.3% rating them 5 and 40% rating them 4 out of 5. 6.7% of respondents reported minor dissatisfaction, but their satisfaction ratings were significantly higher than the minor rating of 3. It shows that majority of respondents rating Coca-Cola products 4 and 5 indicate a positive sentiment and satisfaction, indicating the brand has met or exceeded consumer expectations. While the majority is highly satisfied, small percentage with a 3 rating indicates potential areas for improvement, requiring strategies to address specific concerns, to ensure the brand continues to meet the evolving consumer preferences and expectations.
PART 7 (Future Intent Questions)
The majority of respondents (43.3%) shows that they will continue consuming Coca-Cola products (rating of 5), while 26.7% give a rating of 4, reflecting a moderate positive intent. However, 30% of respondents rate Coca-Cola products as uncertain or neutral, indicating a level of uncertainty or neutral sentiment regarding their future consumption. In conclusion, by engaging with consumers, understanding their concerns, and transparently communicating changes or addressing issues can enhance future consumption intent.
1. How likely are you to continue consuming any Coca-Cola products? 
[5-very likely;
1-very unlikely]
1. How likely are you to continue consuming any Coca-Cola products? 
[5-very likely;
1-very unlikely]
PART 7 (Future Intent Questions)
It shows that most respondents (93.3%) prioritize taste and flavor in purchase decisions, while convenience and accessibility are key factors, highlighting the importance of sensory satisfaction and availability. The majority of respondents (46.7%) consider brand reputation and price when making purchase decisions, while 53.3% consider affordability and affordability as significant factors. A small percentage (3.3%) mentioned the influence of others, suggesting social factors like recommendations from friends or family may influence purchase decisions. 
2. What factors would influence your purchase decisions to buy from Coca-Cola more frequently? Select all that applies.
2. What factors would influence your purchase decisions to buy from Coca-Cola more frequently? Select all that applies.
In conclusion, Coca-Cola is a globally recognized brand with strong brand awareness among the surveyed participants. It shows that Coca-Cola can effectively manage consumer preferences, enhance brand reputation, manage pricing, optimize distribution, and utilize social influence in their strategies. 
very much
THANK YOU
"COCA-COLA'S 
BRAND AWARENESS 
AND ATTITUDE ASSESSMENT"
CUSTOMER
ANALYTICS
BY-PAIR
ACTIVITY
SUBMITTED BY:
BSOA 4-1
CUEVAS, ANGELICA
AND
RAMOS, MARY JOYCE

Coca-Cola's Brand Awareness and Attitude part 2

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