When you search online for great presenters, the late Steve Jobs appears in almost every search. His talents reached far beyond developing groundbreaking products; he knew how to create visually appealing, non-traditional presentations.
As he introduces the new iPhone, he explains one idea at a time without using boring bullet points. He then uses a strong visual to sum up his three key points — a master presenter, no doubt.
Jobs’ style is magical, it’s about leading the crowd to see what he will unveil next, what is the next big exciting toy that we can become obsessed with, what magical features will he discuss that are revolutionary and cutting edge. We wait to see what he will uncover. We wait with baited breath.
Author Amy Tan has an interesting unique storytelling style that creates intrigue. Her use of text as visuals interweave with relevant images. She creates contrast with red and white type against a black background, which draws us into her ideas and to the level of importance that she is trying to emphasize. Her presentation discusses the barriers to creativity, and her mages reflect this confusion. Her goal is not to bring answers to her audience, but to make us think, to pose questions as she discusses her personal challenges with becoming more creative.
With Amy Tan, we enjoy her journey, her story, her questions, the possibilities, and the relevance in our lives.
Talking without slides, photos, text, props, just relying on strong storytelling skills is Malcolm Gladwell's style. He incorporates humor throughout as he paints a descriptive picture. Without the use of bullet points or graphs, he illustrates some key elements about marketing and innovating, while he simplifies concepts in his out-of-the-box approach.
His colorful description replaces the need for images. His clarity replaces the need for boring, convoluted graphs and bullet points. He chooses to keep his presentation personal, as though we are out in a social setting with him and he is sharing an interesting story. This effective approach requires many, many interesting details, anecdotes, and facts, which is not lacking in his presentation.
Susan Cain demonstrates the same storytelling talent as Malcolm Gladwell. She uses strong anecdotal recollections so descriptive that we can fully relate to her comparisons between introverts and extroverts. Although she chooses not to use visuals, she does use one prop. This one prop, a closed bag, sits by her side throughout her entire presentation. Does she ever open it? What’s inside?
She has the ability to remain animated and interesting, as she takes a personal approach and shares her views and funny stories about her life as an introvert.
The name Tony Robbins speaks for itself and most of us already know that he has fascinating, inspiring presentations.
This presentation below was crafted in a clever way. He explains the issue that many of us face: juggling our daily demands. In his presentation he offers three clear solutions. His technique here is a buildup to his three-step solution, which keeps us hooked because we know that he will not pull out long lists, graphs on world stats, or overload us with information. His style of breaking down the problem and solution without slides, just the use of a few relevant improvised scribbles, is a great balance and a great tactic.
He is animated throughout, using many hand gestures and various facial expressions. His tone is captivating and he hooks us from the first few words.
A common theme among these great presentations is the entertainment value, not just finding ways to keep their audience from falling asleep, but keep them sitting on the edge of their chairs.
|Steve Jobs||Amy Tan||Malcolm Gladwell||Susan Cain||Tony Robbins|
|Animated Tone and expressions|
All of the presenters that we analyzed made sure, without a shadow of a doubt, that they had compelling stories to share. This is worth noting as the most important part of a presentation. And in telling their amazing stories, they also understood that avoiding bullet points at all costs was so critical in preventing the disconnection and fragmentation of their messages.
Now that you area aware of some key elements that worked for these presenters you can take it one step further and add some quick, non-technical animation and color to your best presentations with PowToon. See for yourself!