Animated explainers or “cartoon explainers” are those cute short video clips you see on company websites that tell you what particular companies do well. Explainer videos are a great tool for enhancing your brand, building audience engagement, and converting prospects into customers.
Here's an animated explainer video made with PowToon by Convertible that has over 20,000 views:
Harnessing the power of cartoons for your explainer video can help you create high-impact messages that speak to visitors (prospects) in ways virtually no other marketing medium can. Why? Because:
If you’d like your audience to take note of what you have to say, there are few better ways than creating a cartoon to convey your message!
Here's an animated explainer video made with PowToon by CleverCommuter that has over 37,000 views:
YouTube research shows that the average viewer’s attention span is 63 seconds. This is the time you have to get your message across—and the first 7 seconds are the most crucial! That’s when you have to convince your viewers to actually continue watching.
Our research indicates…
|Clip Length||Number of Words|
The maximum optimal length for an animated explainer video is around 90 seconds. You should always aim to “hook” viewers within the first 7 seconds (as this is when they decide whether to continue listening or not). Sure, you could just introduce your brand at the beginning...but you risk losing your viewers in the process.
Here's a 16 second animated explainer video made with PowToon by Comfort First that has over 61,000 views:
To create a short, punchy animated video, you only need two things: