NC State University’s HR Division Reaches 14,000 Video Views with Powtoon

At the onset of the pandemic, NC State University’s HR division began using Powtoon to communicate HR-related information to its 9,000 faculty and staff members. They’re now transforming their onboarding and training processes, while reaching tremendous employee engagement results with over 14,000 video views and a 36% watch time.

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Videos views


Faculty and staff supported


Video watch time


NC State University is a leading public research university located in Raleigh, North Carolina, USA.  As of February 2022, NC State University ranked as the No. 1 larger employer in the state of North Carolina, due in part to the university’s remarkably innovative and strategic HR division. Currently overseeing a university-wide transformation, NC State University’s HR division is in the tail-end of their 3-year long strategic plan, initially dating back to 2018. This plan is made of 5 HR strategic focus areas, each of these focus areas constitute the pillars of the HR division's new business model and roadmap to HR operation transformation.

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Due to the communication gap created by the global pandemic, NC State University’s HR division needed new means to better connect with faculty and staff. The team was looking for an efficient, yet creative solution. One that could improve their employee outreach strategy and assist in the digital transformation for their onboarding and training processes. This solution also needed to be accessible and readily available for NC State University’s 9,000 faculty and staff.


Fill Communication Gaps with Video

NC State University’s HR division uses Powtoon to deliver HR-related resources, information, and updates to 9,000 faculty and staff. “It's given us a new method of connecting with people,” said Ursula Hairston, Assistant VC for HR Strategy. “Some people don’t want to read a long document. Videos just get information out in a more engaging way.”

Creative Opportunity Through Templates

Powtoon’s extensive gallery of templates has provided NC State University’s HR team the creative opportunity to enrich existing systems and processes within their division. As of August 2020, the team has produced 38 videos and is planning on using Powtoon to supplement their onboarding, training, and instructional processes.

Deliver Engaging Video Content

With Powtoon’s rich library of branding elements and high-quality stock footage, NC State University’s HR division is producing professional video content. “In relation to the videos produced by NC State University HR, people seem to like them!” said Ursula Hairston. By incorporating video into their HR Strategy, the division is increasing brand visibility and engagement amongst employees.


Since implementing Powtoon into their HR strategy, NC State University’s HR division has increased employee engagement and is now transforming its onboarding and training process for its 9,000 faculty and staff. “Powtoon has enabled us to provide content that our workforce can access when they need it, on their schedule. By using a more readily received medium, we engage our people in a more interesting and entertaining way,” said Ursula Hairston. The division has produced 38 HR-related videos and counting as of August 2020 — amassing over 14,089 views with an impressive 36.7% watch time.

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