It's equally important to market your product to both your target audience and your employees. Launch and promote your product to soon-to-be fans through ads and explainer videos. Once they're product users, offer additional support through a video invite to your community groups, tips on best practices, and remind them of your support superstars. Inside your company, internal product marketing is crucial! Tell your product's story to new employees, showcase your latest research, announce a new strategy, or set product-related goals for everyone involved.
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