From complexity to clarity:

Medical Affairs Reimagined:
Smarter, Compliant Education Powered by AI

Built for Medical Affairs teams in large pharma, Visual Pharma by Powtoon turns complex science into clear, compliant videos and presentations, supporting faster knowledge sharing while maintaining scientific integrity and governance.

* Cut agency bottlenecks & save 1OOs of thousands per year
* Create medically accurate, compliant content 10x faster
Talk to a pharma-AI expert 
Trusted by:
Trusted by:

Transform the way medical affairs teams work

From Medical Excellence to Scientific Communications and Field Medical, pharma teams are already creating the videos they need in hours, not weeks, with governed workflows, versioning, audit trails and review-friendly approvals built-in.

From theory to action: real-world use cases MA teams are putting into practice

Adverse event (AE)
education

Create AE education videos that standardize safety concepts and reporting expectations through clear, role-relevant scenarios, supporting consistent understanding across Medical Affairs and cross-functional stakeholders as guidance evolves.

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Mechanism of Action explainers (MoAs)

Create MoA explainers that clarify complex mechanisms and pathways with medically accurate visuals, supporting alignment across medical teams and scientific stakeholders.

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MSL onboarding & continuous learning

Deliver consistent onboarding and refresher content for Field Medical teams, accessible on demand and aligned across regions.

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Protocol & study
training

Simplify protocols, endpoints, amendments, and study updates with visual walkthroughs that support Medical Affairs enablement alongside Clinical Operations—centered on medical context, not operational trial execution alone.

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Scientific & medical
updates

Turn congress insights, publications, and internal evidence into concise video updates that support faster knowledge sharing across global teams.

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Medical inquiry
enablement

Create short, scientifically accurate videos that support consistent responses to common medical inquiries across Field Medical teams.

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See how this applies to your team

The traditional
Medical Affairs
workflow

(Long, fragmented cycle)
  1. Approved source content 
  2. Curate source content
  3. Create agency brief
  4. Start external production
  5. Script and storyboard review 
  6. Back-and-forth revisions
  7. Approval to create 
  8. V1 ready for review 
  9. Medical review
  10. Compliance review
  11. Brand review
  12. Rework after feedback
  13. Final delivery
  14. Updates trigger rework
14
Steps

Medical Affairs
with Visual Pharma by Powtoon

(Short, governed cycle)
  1. Approved source: in
  2. Governed AI-powered curation
  3. AI-powered creation with
    pre-approved custom branding 
  4. Medical validation
  5. Compliance validation
  6. Minor tweaks 
  7. Reuse, update, scale
7
Steps

Everything Medical Affairs teams need to create in-house

In one governed, secure, brand-controlled workspace
The Unified AI video Platform

Create

Turn complex medical content into clear, governed visual communication, fast.

MoA Generator
Medical avatars & custom avatars
Medical libraries: templates & stock assets
Explore how teams use this end to end

Enable

Align experts, field teams, and stakeholders around consistent medical knowledge.

SME(subject matter experts ) enablement
Medical Scenarios (Scenario AI)
Get a guided walkthrough

Audit

Keep every piece of AI-generated content reviewable, traceable, and approval-ready.

Human guardrails
Fully editable outputs
Review-friendly
Get a guided walkthrough

Deliver

Scale approved medical content globally, consistently, and with control.

Arena (curation, courses & controlled sharing)
AI translations & localization (150+ languages)
See how this works in practice

Integrated into your ecosystem. Secured by design.

Microsoft Teams
‍

Collaborate on medical content, share videos, and gather feedback directly within the tools Medical Affairs teams already use - without moving files across systems.

Enterprise AI ecosystem
‍

Powtoon consolidates best-in-class AI across text, video, and voice into one governed platform. Powered by Gemini, ElevenLabs, Veo, HeyGen, and more, Medical Affairs teams can use the right model for each task responsibly without expanding their AI video stack.

Access control, security & governance, including ISO and SSO

Enterprise-grade access control with Single Sign-On (SSO), role-based permissions, and controlled sharing - backed by ISO-aligned security governance. Ensure only authorized users can create, edit, and share medical content while protecting it throughout its lifecycle.

GDPR & data privacy
‍

Built with privacy-first architecture to support global data protection requirements across regions and teams.

IQVIA  (coming soon)
‍

Enterprise-grade access control with Single Sign-On (SSO), role-based permissions, and controlled sharing ensures only authorized users can create, edit, or share medical content—protecting it throughout its lifecycle.

Veeva (coming soon)
‍

Designed to align with Veeva-based medical content workflows, supporting governed creation and downstream use within the Veeva ecosystem

Powtoon x Medical Affairs:
Gen AI workshops

Powtoon experts deliver on-demand GenAI workshops for in-house Medical Affairs teams - onsite in your offices- tailored to your workflows, governance requirements, and priority use cases.

Informed by work with teams at Boehringer Ingelheim, Pfizer, and similar organizations, and backed by 12 years of video expertise with GenAI embedded in our product well before the hype, these workshops help Medical Affairs teams apply AI safely and practically, with clear next steps for adoption.

Let’s team up for your session

Talk to a Powtoon Medical Affairs Expert

What would you like to use Powtoon for?*
Explore in-house Medical Affairs creation
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