From complexity to clarity | Powered by AI

Medical Affairs Reimagined:
Pharma-safe AI for clear communication and education

Built for Medical Affairs teams in large pharma, Visual Pharma by Powtoon turns complex science into clear, compliant videos and presentations - fast. Governance and medical accuracy built in.

* Reduce agency dependency & save 100s of thousands per year
* Generate medically accurate, compliant content 10x faster
Talk to a pharma-AI expert 
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Transform the way medical affairs teams work

From Medical Excellence to Scientific Communications and Field Medical, pharma teams are already creating the videos they need in hours, not weeks, with governed workflows, versioning, audit trails and review-friendly approvals built-in.

In-house, AI-powered MOAs, field updates and more
See what your team can do:

Adverse event (AE)
education

Create AE education videos that standardize safety concepts and reporting expectations through clear, role-relevant scenarios, supporting consistent understanding across Medical Affairs and cross-functional stakeholders as guidance evolves.

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Mechanism of Action explainers (MoAs)

Create MoA explainers that clarify complex mechanisms and pathways with medically accurate visuals, supporting alignment across medical teams and scientific stakeholders.

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MSL onboarding & continuous learning

Deliver consistent onboarding and refresher content for Field Medical teams, accessible on demand and aligned across regions.

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Protocol & study
training

Simplify protocols, endpoints, amendments, and study updates with visual walkthroughs that support Medical Affairs enablement alongside Clinical Operations—centered on medical context, not operational trial execution alone.

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Scientific & medical
updates

Turn congress insights, publications, and internal evidence into concise video updates that support faster knowledge sharing across global teams.

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Medical inquiry
enablement

Create short, scientifically accurate videos that support consistent responses to common medical inquiries across Field Medical teams.

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See how this applies to your team

The traditional
Medical Affairs
workflow

(Long, fragmented cycle)
  1. Approved source content 
  2. Curate source content
  3. Create agency brief
  4. Start external production
  5. Script and storyboard review 
  6. Back-and-forth revisions
  7. Approval to create 
  8. V1 ready for review 
  9. Medical review
  10. Compliance review
  11. Brand review
  12. Rework after feedback
  13. Final delivery
  14. Updates trigger rework
14
Steps

Medical Affairs
with Visual Pharma by Powtoon

(Short, governed cycle)
  1. Approved source: in
  2. Governed AI-powered curation
  3. AI-powered creation with
    pre-approved custom branding 
  4. Medical validation
  5. Compliance validation
  6. Minor tweaks 
  7. Reuse, update, scale
7
Steps

The AI that reduces agency dependency

The Unified AI video Platform: One governed, secure, brand-controlled workspace, backed by responsible AI. See features and integrations:

Create

Turn complex medical content into clear, governed visual communication, fast.

MOA Generator
Medical avatars & custom avatars
Medical libraries: templates & stock assets
Explore how teams use this end to end

Enable

Align experts, field teams, and stakeholders around consistent medical knowledge.

SME (subject matter experts) enablement
Medical Scenarios (Scenario AI)
Get a guided walkthrough

Audit

Keep every piece of AI-generated content reviewable, traceable, and approval-ready.

Human guardrails
Fully editable outputs
Review-friendly
See how governance works in practice

Deliver

Scale approved medical content globally, consistently, and with control.

Arena (curation, courses & controlled sharing)
AI translations & localization (150+ languages)
Explore controlled global delivery

Powtoon x Medical Affairs:
Gen AI workshops

Not sure where to start? Our tailored GenAI workshops help Medical Affairs teams assess fit, map priority use cases and build a practical adoption roadmap - before any platform commitment.

Informed by real-world work with Boehringer Ingelheim, Pfizer and Organon, and backed by 12 years of video expertise, these workshops ensure your team can adopt AI safely and practically.

Let’s team up for your session

Pharma-safe ecosystem: Integrations and security

Microsoft Teams
‍

Collaborate on medical content, share videos and gather feedback - without leaving the tools your team already uses.

Enterprise AI ecosystem
‍

Gemini, ElevenLabs, Veo, HeyGen and more - consolidated into one governed platform. Use the right AI model for each task without expanding your stack.

Access control, security & governance, including ISO and SSO

Role-based permissions, SSO, and ISO-aligned governance - so only authorized users create, edit, and share medical content.

GDPR & data privacy
‍

Privacy-first architecture built to support global data protection requirements across regions and teams.

IQVIA  (coming soon)
‍

Connect IQVIA's real-world evidence directly to your content workflow. Update and distribute medical content informed by RWE insights - within one governed platform.

Veeva (coming soon)
‍

‍Built to align with Veeva-based workflows, supporting governed creation and downstream use within the Veeva ecosystem.

Talk to a Powtoon Medical Affairs Expert

What would you like to use Powtoon for?*
Explore AI built for Medical Affairs
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