Social media platforms and the communities they host hold significant sway in your marketing efforts. By leveraging these platforms to build communities, you can strategically enhance engagement with your brand. As you encourage leads and customers to participate in these…
Social media has become a major advertising and marketing channel in a relatively short period. Research indicates that in 2022, spending on social media advertising totaled approximately $230 billion. Experts predict social media advertising spending is only going to increase…
Effective social media marketing doesn’t just involve routinely posting content. To take full advantage of social media, you need to post the right types of content. Are you unsure of how to decide what type of content to post on…
It doesn’t matter what your niche is: odds are you have your fair share of competitors in business. To ensure you stand out, you need an effective marketing plan. This guide will help you develop one in 2023. By taking…
As a marketer, you likely know you need to consistently research marketing trends to determine what strategies you should be applying to your marketing plans. Thus, you might have heard more and more experts referring to “video-first” marketing as a…
Succeeding as a marketer doesn’t involve relying on the same strategies year after year. Successful marketers are those who stay abreast of changing marketing trends and modify their strategies (or embrace entirely new ones!) accordingly. Whether you’re a marketing specialist…
As social media platforms continue to evolve, so do the ways in which users engage with video content. One feature that has become increasingly popular is video autoplay, which automatically plays videos when they appear on a user’s screen without…
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