TIBCO Brings Learning
to Life with Powtoon’s
Build-Your-Own Characters

TIBCO, a software company, creates high-quality, story-based content faster using Powtoon. Discover how they train more than 1,000 employees and 200 managers on TIBCO processes through engaging, bite-sized videos.

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Employees trained on remote work


Managers trained on internal processes


Videos created
so far


TIBCO is a connected intelligence platform that enables companies to unlock the potential of real-time data to make smart decisions faster. The TIBCO platform connects any application or data source, unifies data, and predicts outcomes in real time. The company’s customers include the top 10 transportation companies, the top 10 biotech & pharmaceuticals, and 21 of the top 25 global 2000 companies. TIBCO’s product offerings include TIBCO Cloud Integration, TIBCO Cloud Mashery, TIBCO Data Visualization, TIBCO Data Science, TIBCO Spotfire, and TIBCO EBX Software.

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With COVID-19 lockdowns and working from home regulations, the need for online training rose dramatically at TIBCO. At the same time, employees were pressed for time and needed bite-sized, attention-grabbing content to keep them engaged. The TIBCO team wanted a solution that would help them create engaging, high quality video content efficiently. Customizing the videos easily and making them accessible to all employees were also crucial requirements.


Everyone Loves a Good Story

"We believe that storytelling is one of the best ways to engage our employees," said Jennifer Ro, Learning Program Manager at TIBCO. "I love using Powtoon's character builder to create engaging videos. For example in the explainer video for the recruitment process, we show a character in a TIBCO shirt walking through the process as a hiring manager".

High-Quality Videos Made Faster

Powtoon templates give TIBCO a starting point to conveniently create videos faster. The templates are photorealistic, easily customizable, and can be animated as needed. "I have used many tools to create videos in the past, and I believe that Powtoons has a great package of variety that caters to different styles and requirements."

Bite-Sized Learning for Employees

Employees require short videos that they can digest easily. Providing the right content at the right time is critical to the success of TIBCO’s microlearning strategy. Powtoon helps TIBCO meet the changing needs of the business and its hybrid workforce with standalone explainer videos and video vignettes they can use to enhance eLearning modules.


"When the pandemic hit, one of the very first videos we created was for managers and how to manage remotely during these unprecedented times. We got a lot of great feedback on that video! Then we were asked to create another version for employees,” said Jennifer Ro, Learning Program Manager at TIBCO. “With Powtoon, we can easily create videos that tell a story and immerse employees in an experience or environment. The result is a very engaging video that works much better than a PDF document.”

Create video experiences that stick