How UserTesting Enhances Customer Engagement with Powtoon
The Education Services team at UserTesting, a leader in experience research and insights, has found a powerful tool in Powtoon to elevate customer education and training. By transforming static presentations into dynamic videos, they have significantly improved user engagement and the effectiveness of their educational materials.
videos created
so far
engagement
rate
video views
in 2024
Company
UserTesting empowers teams to co-create with their customers, driving continuous learning and innovation. In a world where a significant gap still exists between customer expectations and the experiences brands deliver, UserTesting helps organizations shift from a reactive to a proactive approach in understanding and addressing customer needs. By blending technology with real human insights, UserTesting empowers organizations to make smarter, faster decisions that improve customer experiences.
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Challenge
The Education Services team at UserTesting faced a significant challenge: maintaining customer engagement with their training materials. Their previous reliance on static slide deck presentations and Camtasia-recorded walkthroughs lacked visual appeal and interactivity, making it difficult to keep customers interested. The team needed a more dynamic, professional solution to improve the quality and effectiveness of their educational content.
Solution
Consistent, Professional Branding
Powtoon’s customizable, branded templates allowed UserTesting’s Education Services team to seamlessly integrate their brand colors and fonts across all videos. “Now that we have our own branded templates, everything looks more consistent, polished, and professional,” said Amanda Stalker, Content Manager. This consistency elevated the quality and reliability of their educational content.
Enhanced Engagement Through Dynamic Content
Switching from static slide decks to Powtoon’s animated videos made a notable difference in customer engagement. Utilizing AI voiceovers, props, and other visual elements, UserTesting transformed previously dull presentations into captivating, informative content. “Our customers are no longer just staring at a slide deck; the videos are more engaging, and that’s been a huge win for us,” Stalker shared.
Streamlined AI Video Creation Process
A standout feature of Powtoon for the UserTesting team is the AI text-to-speech capability, which has drastically reduced the time needed on voiceovers and video updates. “The text-to-speech feature has helped us immensely with editing and getting content out quicker,” Amanda noted. This efficiency ensures that their content remains current and relevant, even with a small team
The Results
Since incorporating Powtoon into their video creation process, UserTesting has seen a marked improvement in the quality and effectiveness of their educational materials. The team now produces 7 to 10 engaging videos per month, distributed through multiple channels in UserTesting University, including on-demand courses, knowledge base articles, and embedded directly into the UserTesting platform via Pendo. The transition to Powtoon has not only improved content consistency and professionalism but also enhanced customer engagement, leading to a more informed and satisfied user base. As Stalker reflected, “Powtoon has made our videos more engaging and consistent, helping us better serve our customers and meet their needs more effectively.”
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