Is it really worth it to use video to rock thought leadership? All executives know that they need a strong personal brand to help give a personal spin on the thought leadership…
Insights and Tips on Video Creation, Visual Communication, and Storytelling
We’re used to new companies springing up to disrupt old industries. But sometimes the most familiar brands are doing unfamiliar work right under our noses. Did you know that Johnson & Johnson…
We’re not totally sure where it started or how it came to be, but somehow, marketers everywhere are plagued by this idea that content marketing is blogging. The truth is, there’s more…
When marketers work for giants like Nike, Walmart, or Apple — finding ways to amplify brand awareness is the least of their worries. Heck, those guys could make a video commercial full…
Your video title and description matter — but the thumbnail is often the first thing a viewer sees. A strong thumbnail can significantly increase clicks, watch time, and overall visibility on YouTube…
Marketers want to hook their viewers! Simple right? But unfortunately for many marketers and ad creators, they can’t seem to get enough people to stick around to see their videos’ CTAs —…
It’s not every day that you get to announce something this… BIG! Powtoon has acquired Showbox!!!! What’s a Showbox? Showbox is a cloud-based video creation software, built around awesome technology they developed…
