We’re not totally sure where it started or how it came to be, but somehow, marketers everywhere are plagued by this idea that content marketing is blogging. The truth is, there’s more to it if you aim to improve your…
Category:Marketing
Get tips on the best ways to leverage video to spread your message, make sales, and build brand awareness!
When marketers work for giants like Nike, Walmart, or Apple — finding ways to amplify brand awareness is the least of their worries. Heck, those guys could make a video commercial full of generic stock footage, slap their logo to…
I’ve got a riddle for you: What’s 1280 pixels wide, 720 pixels tall, and can boost video views for any content on YouTube? If you guessed an awesome thumbnail, you’re right! Barely half the size of a Post-It, a video…
Marketers want to hook their viewers! Simple right? But unfortunately for many marketers and ad creators, they can’t seem to get enough people to stick around to see their videos’ CTAs — let alone take action. Getting an audience to…
Video marketing is huge right now. It’s been a thing for a while, but lately, it has really taken off — 81% of businesses are using video as a marketing tool, according to a recent study. Of course, this is…
It shouldn’t come as a shock to marketers and business owners who’ve signed into LinkedIn recently that video has entered as a leading player on the platform’s newsfeed scene in a big way. LinkedIn can feel like an endless sea…
There’s some serious data out there that backs up the fact that video is more engaging than standard copy. The challenge is that many marketers are attempting to take a plunge into video, but they find that their video content…