Funny videos can be hit or miss. Deliver a joke perfectly, and you can have just about anyone rolling on the floor with laughter. Tell an off-colored joke, or execute it in the wrong context, and you’ll be met with…
Category:Marketing
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Titles. Six letters. Two vowels. And a whole lot of judgement. No matter if we’re talking about a title for a book, a job position, or your next big video, crafting an effective title can be tricky. The thing about…
For video creators, YouTube is possibly the go-to home base for all video content. It’s no wonder almost everyone is looking to learn how to grow their YouTube channel. That’s because across demographics and preferences, YouTube is just about guaranteed…
It’s safe to say that most B2B companies want to run successful video marketing campaigns. And the most successful companies tell stories in B2B video marketing. Why? Because stories tug on people’s heartstrings, encourage people to move or act, and…
Digital advertising technology has significantly advanced in recent years, enabling marketers to create, test, and optimize hundreds of personalized ads faster and easier than ever before. With many tools available today — from Google Dynamic Search Ads and Facebook Automated…
It’s time marketers left boring B2B marketing jargon behind. Dropping buzzwords and catchphrases might be fine to sprinkle at meetings, but I promise no audience wants to hear a peep about them. What they really want to watch is story-driven…
For some marketers, creating a video can be a taxing experience. While some savvy marketers have found an easy way to make videos fast, all marketers know they need to create content for multiple channels. It’s their only hope of…
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